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  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.


More to explore:

Popular Consumer Behavior Courses and Certifications


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    Carnegie Mellon University

    Statistical Thermodynamics: Molecules to Machines

    Skills you'll gain: Mechanical Engineering, Chemical Engineering, Engineering, Materials science, Chemistry, Physics, Molecular, Cellular, and Microbiology, Mathematical Modeling, Physical Science, Biology

    3.9
    Rating, 3.9 out of 5 stars
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    51 reviews

    Intermediate · Course · 1 - 3 Months

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    Fundação Instituto de Administração

    Marketing Estratégico

    Skills you'll gain: Strategic Marketing, Marketing, Marketing Strategy and Techniques, Brand Strategy, Market Dynamics, Customer Insights, Market Analysis, Consumer Behaviour, Target Market, Stakeholder Management, Value Propositions, Customer Relationship Building, Competitive Analysis

    4.9
    Rating, 4.9 out of 5 stars
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    9 reviews

    Beginner · Course · 1 - 4 Weeks

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    University of Zurich

    Das liebe Geld - Finance im Alltag

    Skills you'll gain: Finance, Financial Planning, Investments, Financial Market, FinTech, Blockchain, Financial Analysis, Budgeting, Behavioral Economics, Decision Making, Business Ethics, Emerging Technologies, Derivatives, Risk Management

    4.7
    Rating, 4.7 out of 5 stars
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    145 reviews

    Beginner · Course · 1 - 3 Months

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    University of Illinois Urbana-Champaign

    Strategic Technology Management

    Skills you'll gain: Organizational Change, Innovation, Change Management, Business Modeling, Technology Strategies, Design Thinking, Product Lifecycle Management, New Product Development, Business Transformation, Product Development, Customer Insights, Organizational Strategy, Service Design, Business Strategy, Strategic Thinking, Customer experience strategy (CX), Cross-Functional Team Leadership, Product Management, Team Leadership, Organizational Effectiveness

    4.8
    Rating, 4.8 out of 5 stars
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    126 reviews

    Beginner · Specialization · 1 - 3 Months

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    Coursera

    Copywriting with ChatGPT: Produce Compelling Copy That Sells

    Skills you'll gain: Copywriting, User Research, Target Audience, Prompt Engineering, ChatGPT, Writing and Editing, Marketing Materials, Product Knowledge, Value Propositions, Marketing Communications

    4.6
    Rating, 4.6 out of 5 stars
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    74 reviews

    Beginner · Guided Project · Less Than 2 Hours

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    Dubai College of Tourism

    Dubai Hospitality Marketing

    Skills you'll gain: Hospitality Management, Online Advertising, Promotional Strategies, Hospitality, Digital Marketing, Marketing Strategy and Techniques, Consumer Behaviour, Customer Insights, Customer experience improvement, Marketing, Marketing Planning, Target Market, Strategic Marketing, Marketing Channel, Content Marketing, Market Trend, Customer Relationship Management, Adaptability

    4.5
    Rating, 4.5 out of 5 stars
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    10 reviews

    Beginner · Course · 1 - 4 Weeks

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    University of Colorado Boulder

    Methods for Solving Problems

    Skills you'll gain: Problem Solving, Computational Thinking, Probability, Mathematical Modeling, Behavioral Economics, Algorithms, Analytical Skills, Theoretical Computer Science

    4.4
    Rating, 4.4 out of 5 stars
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    185 reviews

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    Improving Classroom Management with Class Dojo

    Skills you'll gain: Classroom Management, Behavioral Management, Student Support and Services, Constructive Feedback, Education Software and Technology, Registration, Communication

    4.6
    Rating, 4.6 out of 5 stars
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    144 reviews

    Beginner · Guided Project · Less Than 2 Hours

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    U

    University of Colorado Boulder

    Working with the Media

    Skills you'll gain: Press Releases, Media Relations, Public Relations, Marketing and Public Relations, Media and Communications, Crisis Management, Corporate Communications, Strategic Communication, Branding, Brand Management, Communication Strategies, Storytelling

    4.6
    Rating, 4.6 out of 5 stars
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    101 reviews

    Beginner · Course · 1 - 3 Months

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    Coursera

    Commercial Awareness

    Skills you'll gain: Strategic Decision-Making, Business Acumen, Competitive Analysis, Sales Strategy, Strategic Thinking, Business Strategy, Market Trend, Market Analysis, Business Marketing, Sales, Financial Acumen, Leadership, Business, Business Management, Financial Analysis, Marketing Strategies, Marketing, Business Metrics, Market Dynamics, Consumer Behaviour

    4.5
    Rating, 4.5 out of 5 stars
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    16 reviews

    Beginner · Course · 1 - 4 Weeks

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    University of Cape Town

    Teaching Children with Visual Impairment: Creating Empowering Classrooms

    Skills you'll gain: Visual Impairment Education, Differentiated Instruction, Teaching, Special Education, Curriculum Development, Adaptive Equipment, Disabilities, Working With Children, Empathy & Emotional Intelligence, Parent Communication

    4.9
    Rating, 4.9 out of 5 stars
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    195 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    U

    University of Colorado Boulder

    Mind and Machine

    Skills you'll gain: Problem Solving, Computational Thinking, Computer Vision, Game Theory, Image Analysis, Probability, Artificial Neural Networks, Mathematical Modeling, Behavioral Economics, Convolutional Neural Networks, Algorithms, Human Development, Analytical Skills, Artificial Intelligence and Machine Learning (AI/ML), Computer Graphics, Artificial Intelligence, Psychology, Human Learning, Deep Learning, Theoretical Computer Science

    4.4
    Rating, 4.4 out of 5 stars
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    366 reviews

    Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular consumer behavior courses

  • Statistical Thermodynamics: Molecules to Machines: Carnegie Mellon University
  • Marketing Estratégico: Fundação Instituto de Administração
  • Das liebe Geld - Finance im Alltag: University of Zurich
  • Strategic Technology Management: University of Illinois Urbana-Champaign
  • Copywriting with ChatGPT: Produce Compelling Copy That Sells: Coursera
  • Dubai Hospitality Marketing : Dubai College of Tourism
  • Methods for Solving Problems: University of Colorado Boulder
  • Improving Classroom Management with Class Dojo: Coursera
  • Working with the Media: University of Colorado Boulder
  • Commercial Awareness: Coursera

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Social Media Marketing (9)
Brand Management (7)

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