Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

O.P. Jindal Global University
Skills you'll gain: Marketing Analytics, Anomaly Detection, Digital Marketing, Web Analytics, Digital Advertising, Dimensionality Reduction, Unsupervised Learning, Customer Analysis, Search Engine Marketing, Supervised Learning, Online Advertising, Customer Retention, Text Mining, Predictive Analytics, Search Engine Optimization, Web Analytics and SEO, Google Ads, Google Analytics, Data Ethics, Data Mining
Beginner · Specialization · 3 - 6 Months

Simplilearn
Skills you'll gain: Marketing Analytics, Web Analytics, Google Analytics, Key Performance Indicators (KPIs), Marketing Effectiveness, Performance Measurement, Business Metrics, Performance Metric, Marketing Strategies, Digital Marketing, Data-Driven Decision-Making, Return On Investment, Analytics, Heat Maps, Customer Engagement
Beginner · Course · 1 - 4 Weeks

Rutgers the State University of New Jersey
Skills you'll gain: Demand Planning, Customer Demand Planning, Regression Analysis, Data Collection, Supply Chain Planning, Statistical Analysis, Forecasting, Data Processing, Marketing Analytics, Predictive Analytics, Advanced Analytics, Trend Analysis, Predictive Modeling, Time Series Analysis and Forecasting, Exploratory Data Analysis, Data Visualization, Data Visualization Software
Beginner · Course · 1 - 4 Weeks

University of Pennsylvania
Skills you'll gain: People Analytics, Human Capital, Human Resource Strategy, Human Resources, Talent Management, Organizational Effectiveness, Workforce Management, Analytics, Performance Measurement, Employee Performance Management, Data-Driven Decision-Making, Performance Analysis, Network Analysis, Employee Retention, Performance Management, Collaboration, Data Analysis, Predictive Analytics
Mixed · Course · 1 - 4 Weeks

University of Minnesota
Skills you'll gain: Predictive Analytics, Simulations, Exploratory Data Analysis, Experimentation, Research Design, Business Analytics, Operations Research, Project Design, Customer Analysis, A/B Testing, Data Mining, Business Analysis, Analytical Skills, Ideation, Advanced Analytics, Applied Machine Learning, Design Thinking, Process Mapping, Problem Solving, Critical Thinking
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Prompt Engineering, Customer Analysis, Customer Insights, AI Personalization, Big Data, Case Studies, Generative AI, Data Visualization, Google Ads, Responsible AI, Marketing Analytics, Target Audience, AI Product Strategy, Keyword Research, Email Marketing, Marketing Automation, Social Media Marketing, Generative AI Agents, Campaign Management, Predictive Analytics
Intermediate · Specialization · 3 - 6 Months

University of Minnesota
Skills you'll gain: Time Series Analysis and Forecasting, Simulations, Operations Research, Probability Distribution, Mathematical Modeling, Supply Chain, Probability, Predictive Modeling, Business Modeling, Business Analytics, Workforce Management, Analytics, Regression Analysis, Microsoft Excel, Forecasting, Business Mathematics, Process Optimization, Data-Driven Decision-Making, Statistics, Predictive Analytics
Beginner · Specialization · 3 - 6 Months
Emory University
Skills you'll gain: Customer Analysis, Statistical Analysis, Target Market, Marketing Analytics, Customer Insights, Market Research, Data Analysis, Data Analysis Software, Marketing, Marketing Strategy and Techniques, Brand Strategy
Mixed · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Network Analysis, Social Network Analysis, Marketing Analytics, Data Science, Unstructured Data, Text Mining, Data Structures, Data Visualization, Natural Language Processing, Scientific Visualization, Python Programming, Data Manipulation
Build toward a degree
Intermediate · Course · 1 - 4 Weeks
Emory University
Skills you'll gain: Marketing Analytics, Exploratory Data Analysis, Predictive Modeling, Analytical Skills, Business Analytics, Regression Analysis, Data Analysis, Data Validation, Data Visualization
Mixed · Course · 1 - 3 Months
Emory University
Skills you'll gain: Probability Distribution, Marketing Analytics, Probability, Microsoft Excel, Statistics, Statistical Modeling, Forecasting, Decision Making, Simulation and Simulation Software, Insurance and Warranty Claims Processing, Risk Analysis
Intermediate · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Unsupervised Learning, Unstructured Data, Marketing Analytics, Text Mining, Deep Learning, Machine Learning, JSON, Data Processing, Natural Language Processing, Machine Learning Algorithms, Exploratory Data Analysis, Python Programming
Build toward a degree
Intermediate · Course · 1 - 3 Months