• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    C

    Coursera

    TikTok Content Creation Essentials

    Skills you'll gain: TikTok, Video Editing, Storytelling, Video Production, Videography, Content Creation, Visual Storytelling, Editing, Scripting, Music

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Skillshare

    Freelance Video Editing: Build Strong Client Relationships

    Skills you'll gain: Constructive Feedback, Client Services, Rapport Building, Video Editing, Customer Retention, Selling Techniques, Customer Relationship Building, Relationship Building, Expectation Management, Relationship Management, Account Management, Video Production, Professional Networking, Workflow Management

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    O

    O.P. Jindal Global University

    Predictive Analytics and Forecasting

    Skills you'll gain: Data Mining, Predictive Modeling, Predictive Analytics, Advanced Analytics, Business Analytics, Dimensionality Reduction, Forecasting, Data-Driven Decision-Making, Customer Analysis, Regression Analysis, Demand Planning, Classification Algorithms, Marketing Analytics, Customer Insights, Logistic Regression, Market Analysis, Unsupervised Learning, Decision Tree Learning, Artificial Neural Networks, Correlation Analysis

    Build toward a degree

    Mixed · Course · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    K

    Khalifa University

    AI for Executives: AI for Customer Relationship Management

    Skills you'll gain: AI Personalization, Sales Enablement, Customer Analysis, Customer Data Management, Personalized Service, Personalized Campaigns, LLM Application, AI Enablement, Customer experience improvement, AI Product Strategy, Customer experience strategy (CX), Customer Insights, Customer Engagement, Large Language Modeling, Predictive Modeling, Fraud detection, Self Service Technologies, Data Integration, Revenue Management, Network Analysis

    Beginner · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Как создавать команды и присоединяться к ним с помощью Canva

    Skills you'll gain: Collaborative Software, Data Sharing

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free
    Free
    C

    Coursera

    كيفية إنشاء قصة على الانستغرام باستخدام كانفا

    Skills you'll gain: Instagram, Canva (Software), Animations, Visual Storytelling, Storytelling, Social Media Content, Creative Design, Content Creation, Video Production

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free
    Free
    C

    Coursera

    Разбираем отчет S-1 для IPO

    Skills you'll gain: Financial Statement Analysis, Financial Statements, Financial Reporting, Financial Analysis, Financial Data, Regulatory Requirements, Regulatory Compliance, Risk Analysis, Due Diligence, Regulatory Documents, Investment Banking, Market Opportunities, Market Analysis

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Alberta

    Cognitive Vitality in a Dynamic Workplace

    Skills you'll gain: Mental Health, Crisis Management, Workplace inclusivity, Human Resource Policies, Safety Culture, Stress Management, Human Resources, Recognizing Others, Communication, Resilience, Compassion, Self-Awareness, Mindfulness, Trustworthiness

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Resilience & Leadership: Tools, Methods, & Applications

    Skills you'll gain: Crisis Management, Systems Thinking, Stakeholder Communications, Leadership, Strategic Communication, Leadership Development, Contingency Planning, Leadership and Management, Business Continuity Planning, Resilience, Communication Strategies, Communication, Risk Analysis, Systems Engineering, Decision Making, Organizational Strategy, Corporate Strategy

    Build toward a degree

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    A Organização Centrada na Jornada do Cliente

    Skills you'll gain: Rapport Building, Relationship Building, Customer experience strategy (CX), Agile Methodology, Customer Success Management, Customer Engagement, Customer Relationship Building, Customer Analysis, Journey Mapping, Customer Insights, Process Design, Value Propositions, Solution Delivery, Interpersonal Communications, Key Performance Indicators (KPIs), Experience Design, Product Lifecycle Management, Performance Measurement, Product Management, Process Analysis

    4.9
    Rating, 4.9 out of 5 stars
    ·
    22 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Salesforce

    Administración de clientes potenciales en Salesforce

    Skills you'll gain: Sales Development, Salesforce, Campaign Management, Lead Generation, Sales Pipelines, Sales Management, Prospecting and Qualification, Sales Process, Sales Enablement, Promotions and Campaigns, Customer Relationship Management (CRM) Software, Data Entry, Data Import/Export, Email Automation, Marketing Management, Record Keeping

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Sell Outcomes Not Features

    Skills you'll gain: Sales Presentation, B2B Sales, Sales Presentations, Selling Techniques, General Sales Practices, Sales, Value Propositions, Peer Review, Key Performance Indicators (KPIs), Presentations, Return On Investment, Decision Making, Business Priorities, Marketing, Microsoft PowerPoint, Marketing Communications, Business

    Intermediate · Course · 1 - 4 Weeks

1…499500501…581

In summary, here are 10 of our most popular social media marketing courses

  • TikTok Content Creation Essentials: Coursera
  • Freelance Video Editing: Build Strong Client Relationships: Skillshare
  • Predictive Analytics and Forecasting: O.P. Jindal Global University
  • AI for Executives: AI for Customer Relationship Management: Khalifa University
  • Как создавать команды и присоединяться к ним с помощью Canva: Coursera
  • كيفية إنشاء قصة على الانستغرام باستخدام كانفا: Coursera
  • Разбираем отчет S-1 для IPO: Coursera
  • Cognitive Vitality in a Dynamic Workplace: University of Alberta
  • Resilience & Leadership: Tools, Methods, & Applications: University of Colorado Boulder
  • A Organização Centrada na Jornada do Cliente: Fundação Instituto de Administração

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok