• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    Bayesian Statistical Concepts and Methods

    Skills you'll gain: Bayesian Statistics, Statistical Modeling, Bayesian Network, Statistical Methods, Statistical Analysis, Data Analysis, R (Software), Statistical Programming, R Programming, Data-Driven Decision-Making, Statistical Inference, Markov Model, Network Model, Simulations, Sampling (Statistics), Probability Distribution, Dependency Analysis

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Report Results Clearly

    Skills you'll gain: Performance Reporting, Business Reporting, Report Writing, Performance Analysis, Marketing Analytics, Campaign Management, Data-Driven Decision-Making, Performance Metric, Data Storytelling, Email Marketing, Concision

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Detect and Investigate Threats with Security Command Center

    Skills you'll gain: Threat Detection, Cyber Threat Hunting, Threat Management, Cloud Security, Google Cloud Platform, Vulnerability Management, Vulnerability Assessments, Vulnerability Scanning, Public Cloud

    Intermediate · Project · Less Than 2 Hours

  • Status: New
    New
    P

    Packt

    21-Day Business Analysis Bootcamp with Python & Power BI

    Skills you'll gain: Process Mapping, Requirements Elicitation, Process Analysis, Power BI, Business Analysis, Business Process, Business Process Modeling, Business Analytics, Requirements Analysis, Storytelling, Business Intelligence Software, Data Storytelling, Dashboard, Data Presentation, Data Visualization Software, Data Visualization, Dashboard Creation, Risk Management, Data Analysis, Python Programming

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Technical Analysis: Advanced Charting Strategies

    Skills you'll gain: Technical Analysis, Market Trend, Real Time Data, Financial Trading, Financial Market, Trend Analysis, Market Analysis, Market Dynamics

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Packt

    React Fundamentals and Modern Development Setup

    Skills you'll gain: React.js, Code Reusability, Web Development Tools, Development Environment, Responsive Web Design, Software Design, Frontend Performance, Web Design and Development, HTML and CSS, Front-End Web Development, JavaScript Frameworks, Maintainability, UI Components, Cascading Style Sheets (CSS), Software Development Tools, Event-Driven Programming, Web Analytics and SEO

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Uncover AI's Impact on Consumer Psychology

    Skills you'll gain: Consumer Behaviour, AI literacy, Marketing Psychology, User Research, AI Product Strategy, Usability Testing, Customer Insights, Usability, Human Factors, User Experience, Discussion Facilitation, Journey Mapping, Conversion Funnel Analysis, Product Improvement, Empathy, Data Capture, Record Keeping, Trustworthiness

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Bewirb dein Kleinunternehmen auf Facebook mit Canva

    Skills you'll gain: Web Presence, Facebook, Social Media Content, Social Media, Social Media Marketing, Promotional Materials, Graphic Design, Digital Publishing, Promotional Strategies

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    L

    Logical Operations

    Microsoft Office Excel 2021-2024: Part 3

    Skills you'll gain: Excel Formulas, Microsoft Excel, Excel Macros, Spreadsheet Software, Forecasting, Data Analysis Software, Pivot Tables And Charts, Data Presentation, Data Analysis, Data Sharing, Microsoft 365, Productivity Software, Automation, Data Mapping, Data Entry, Document Management, Data Security, Data Management, Data Validation, User Interface (UI)

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Virginia

    Grundlagen der Geschäftsstrategie

    Skills you'll gain: Business Strategy, Competitive Analysis, Strategic Thinking, Business Planning, Market Analysis, Business Analysis Tools, Strategic Decision-Making, Market Dynamics, Value Propositions, Communication

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Build Client Rapport

    Skills you'll gain: Rapport Building, Selling Techniques, Customer Engagement, Trustworthiness, Consultative Selling, Greeting Customers, Relationship Building, Oral Expression, Customer Relationship Building, Verbal Communication Skills, Client Support, Relationship Management, Sales Support, Business Communication

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    J

    John Wiley & Sons

    Problem Solving Skills and Critical Thinking

    Skills you'll gain: Critical Thinking and Problem Solving, Complex Problem Solving, Problem Solving, Strategic Decision-Making, Advanced Analytics, Decision Making, Critical Thinking, Data Storytelling, Strategic Thinking, Systems Thinking, Creative Problem-Solving, Storytelling, Analytical Skills, Statistical Analysis, Solution Design, Teamwork, Persuasive Communication, Business Strategy, Analysis, Business Analysis

    Beginner · Course · 1 - 3 Months

1…487488489…533

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok