• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    C

    Coursera

    Generate Visuals for A/B Testing Success

    Skills you'll gain: Prompt Engineering, Generative AI, A/B Testing, Generative AI Agents, Web Content, Content Management, Campaign Management, Content Optimization, Branding, Text Mining

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Présentez votre Business avec Visme

    Skills you'll gain: Presentations, Business Writing, Marketing Collateral, Marketing Materials, Business Planning, Sales Presentations, Marketing Design, Business Strategy, Product Promotion, Entrepreneurship

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Excel Simulation & Forecasting Techniques

    Skills you'll gain: Microsoft Excel, Forecasting, Excel Formulas, Simulation and Simulation Software, Financial Forecasting, Simulations, Excel Macros, Business Analysis, Statistical Modeling, Pivot Tables And Charts, Spreadsheet Software, Data-Driven Decision-Making, Risk Analysis, Operational Analysis, Financial Modeling, Analysis, Business Modeling, Risk Modeling, Data Analysis, Interactive Data Visualization

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    P

    Pearson

    Data Science Fundamentals Part 2: Unit 3

    Skills you'll gain: Predictive Modeling, Model Evaluation, Statistical Modeling, Predictive Analytics, Regression Analysis, Scikit Learn (Machine Learning Library), Data Science, Probability & Statistics, Statistical Methods, Statistical Inference, Business Analytics, Data Analysis, Statistical Analysis, Machine Learning Algorithms, Probability Distribution, Estimation, Machine Learning, Performance Metric

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Bewirb dein Kleinunternehmen auf Facebook mit Canva

    Skills you'll gain: Web Presence, Facebook, Social Media Content, Social Media, Social Media Marketing, Promotional Materials, Graphic Design, Digital Publishing, Promotional Strategies

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    L

    Logical Operations

    Microsoft Office Excel 2021-2024: Part 3

    Skills you'll gain: Excel Formulas, Microsoft Excel, Excel Macros, Spreadsheet Software, Forecasting, Data Analysis Software, Pivot Tables And Charts, Data Presentation, Data Analysis, Data Sharing, Microsoft 365, Productivity Software, Automation, Data Mapping, Data Entry, Document Management, Data Security, Data Management, Data Validation, User Interface (UI)

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Interpret Alpha & Beta with Regression

    Skills you'll gain: Portfolio Risk, Technical Communication, Return On Investment, Portfolio Management, Regression Analysis, Performance Analysis, Performance Measurement, Risk Analysis, Investment Management, Performance Reporting, Statistical Analysis, Oral Expression, Communication, Statistical Methods, Equities, Data Analysis, Statistics

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Recover Carts with Email

    Skills you'll gain: Email Marketing, Email Automation, Marketing Automation, Campaign Management, A/B Testing, Data-Driven Marketing, Conversion Funnel Analysis, Data-Driven Decision-Making, Case Studies, Email Security, Marketing Analytics, Performance Metric, E-Commerce, Automation, Product Improvement, Disaster Recovery, Process Improvement and Optimization, Recruitment, Security Awareness

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    P

    Packt

    NLP – Embeddings & Text Preprocessing in Python

    Skills you'll gain: Data Preprocessing, Embeddings, Text Mining, Deep Learning, Scikit Learn (Machine Learning Library), Machine Learning Algorithms, Development Environment, Software Installation

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    Skillshare

    The Business of 3D Animation: Guide to Going Freelance

    Skills you'll gain: Web Presence, Billing & Invoicing, Invoicing, Animations, LinkedIn, Client Services, Marketing Materials, Promotional Strategies, Marketing, Price Negotiation, Professional Networking, Business Development, Video Production, Entrepreneurship, Business Communication

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Engage with Storytelling

    Skills you'll gain: Storytelling, Sales Presentation, Sales Presentations, Selling Techniques, Solution Selling, Sales, Concision, Marketing Psychology, Persuasive Communication, Strategic Communication, Consumer Behaviour

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Packt

    AI-Driven Quality - White Belt & Champion Essentials

    Skills you'll gain: Six Sigma Methodology, Process Improvement, Continuous Improvement Process, Quality Improvement, Process Improvement and Optimization, Analytics, Business Process Automation, Automation, Robotic Process Automation, AI Integrations, ChatGPT, Big Data, Cloud Computing

    Intermediate · Course · 1 - 3 Months

1…480481482…533

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok