• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • P

    Packt

    Designing Meaningful Interface Animation for UX

    Skills you'll gain: Motion Graphics, UI/UX Strategy, Animations, User Interface and User Experience (UI/UX) Design, Usability, User Experience, Interaction Design, User Experience Design, User Interface (UI), User Interface (UI) Design, Prototyping, UI Components, Interactive Design, Cascading Style Sheets (CSS), User Flows, Style Guides, Design Elements And Principles

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    K

    Kennesaw State University

    How to Achieve Service Excellence - Jagdish Sheth

    Skills you'll gain: Customer Service, Service Recovery, Service Design, Personalized Service, Hospitality Services, Brand Loyalty, Customer experience improvement, Loyalty Programs, Customer Relationship Building, Customer experience strategy (CX), Service Management, Trustworthiness, Service Improvement, Customer Engagement, Customer Advocacy, Operations Management, Operational Excellence, Customer Analysis, Reliability, Patient-centered Care

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    生成式 AI 智能体:助力组织转型

    Skills you'll gain: Generative AI Agents, Prompt Engineering, Retrieval-Augmented Generation, Prompt Patterns, Google Gemini, Generative AI, Customer experience improvement, AI Product Strategy, Agentic Workflows, Google Cloud Platform, Agentic systems, Tool Calling, Artificial Intelligence and Machine Learning (AI/ML), Organizational Strategy, Business Transformation, AI Integrations, Customer Engagement, Innovation, Leadership

    Beginner · Course · 1 - 3 Months

  • G

    Google Cloud

    Google Threat Intelligence - Español

    Skills you'll gain: Cyber Threat Intelligence, Cyber Threat Hunting, Threat Detection, Threat Management, MITRE ATT&CK Framework, Endpoint Detection and Response, Incident Response, Cybersecurity, Google Gemini, Continuous Monitoring, Gemini, Security Strategy

    Intermediate · Course · 1 - 3 Months

  • G

    Google Cloud

    Introduction to Responsible AI - Deutsch

    Skills you'll gain: Responsible AI, Data Ethics, Artificial Intelligence, AI literacy, AI Product Strategy

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    Y

    Yale University

    Vyombo vya Habari Dijitali kwa Matokeo ya Afya

    Skills you'll gain: Health Promotion, Health Education, Media and Communications, Social Impact, Behavioral Health, Web Content, Digital Analysis, Program Evaluation, Digital Communications, Persuasive Communication, Public Health, Driving engagement, Survey Creation, Data Collection

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    C

    Capitals Coalition

    Valorizar a natureza e pessoas para melhor tomada de decisão

    Skills you'll gain: Stakeholder Engagement, Stakeholder Management, Stakeholder Analysis, Environmental Social And Corporate Governance (ESG), Corporate Sustainability, Stakeholder Communications, Business Risk Management, Sustainable Business, Enterprise Risk Management (ERM), Sustainable Development, Environment and Resource Management, Cost Benefit Analysis, Environmental Resource Management, Risk Analysis, Sustainability Reporting, Natural Resource Management, Human Capital, Social Impact, Case Studies, Economics

    Beginner · Course · 1 - 4 Weeks

  • P

    Packt

    Risk Management Excellence - NIST 800-37 Framework Training

    Skills you'll gain: Threat Management, Law, Regulation, and Compliance, Cyber Security Assessment

    Intermediate · Course · 1 - 3 Months

  • P

    Packt

    Application Security Program Ignition Guide

    Skills you'll gain: Threat Modeling, DevSecOps, Application Security, Vulnerability Management, Security Testing, Penetration Testing, Security Awareness, Security Strategy, DevOps, Security Management, Computer Security Awareness Training, Technology Roadmaps, Risk Management Framework

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Créer du contenu de sensibilisation pour Twitter avec Canva

    Skills you'll gain: Canva (Software), Graphical Tools, Graphic and Visual Design, Design, Content Creation, Graphic and Visual Design Software, Graphic Design, Graphics Software, Social Media Marketing, Advertising

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Chris Croft Training

    Job Interview & Resume Mastery: Get Your Dream Job

    Skills you'll gain: Interviewing Skills, Presentations, Oral Expression, Verbal Communication Skills, Non-Verbal Communication, Interpersonal Communications, Writing, Enthusiasm, Motivational Interviewing, Motivational Skills, Self-Awareness, Negotiation, Goal Setting, Honesty, Personal Attributes, Professionalism, Smart Goals, Professional Development, Decision Making

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Evaluate Change Communication for Project Success

    Skills you'll gain: User Feedback, Stakeholder Communications, Surveys, Employee Surveys, Survey Creation, Stakeholder Management, Stakeholder Engagement, Performance Metric, Data Presentation, Change Management, Communication, Performance Measurement, Organizational Change, Data-Driven Decision-Making, Agile Project Management, Communication Strategies, Key Performance Indicators (KPIs), Data Analysis, Case Studies

    Beginner · Course · 1 - 4 Weeks

1…474475476…485

In summary, here are 10 of our most popular marketing strategy courses

  • Designing Meaningful Interface Animation for UX: Packt
  • How to Achieve Service Excellence - Jagdish Sheth: Kennesaw State University
  • 生成式 AI 智能体:助力组织转型: Google Cloud
  • Google Threat Intelligence - Español: Google Cloud
  • Introduction to Responsible AI - Deutsch: Google Cloud
  • Vyombo vya Habari Dijitali kwa Matokeo ya Afya: Yale University
  • Valorizar a natureza e pessoas para melhor tomada de decisão: Capitals Coalition
  • Risk Management Excellence - NIST 800-37 Framework Training: Packt
  • Application Security Program Ignition Guide: Packt
  • Créer du contenu de sensibilisation pour Twitter avec Canva: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok