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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • U

    University of Maryland, College Park

    New Map for Product Managers: Superpower Grand Strategies

    Skills you'll gain: Climate Change Programs, Gerontology, Product Management, Product Strategy, New Business Development, Climate Change Adaptation, Strategic Thinking, Diversity Marketing, Market Opportunities, Brand Management, Market Intelligence, Brand Strategy, Branding, Competitive Analysis, Target Market, Market Analysis, Social Sciences, Environment and Resource Management, Political Sciences

    Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • K

    Kennesaw State University

    Innovation That Works with Professor Jagdish Sheth

    Skills you'll gain: Competitive Analysis, Innovation, Cybersecurity, Cyber Attacks, Digital Transformation, Market Dynamics, Cyber Threat Intelligence, Security Awareness, Business Transformation, Business Strategy, Market Share, New Product Development, Cyber Governance, Cyber Risk, Product Development, Market Analysis, Cost Reduction, Growth Strategies, Commercialization, Business

    Beginner · Specialization · 1 - 3 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • C

    Coursera

    Cómo usar las funciones escondidas de Canva

    Skills you'll gain: Canva (Software), Color Theory, Design, Design Software, Graphic and Visual Design Software, Graphic and Visual Design, Photo Editing, Graphic Design, Creative Design, Typography, Content Creation, Social Media, Digital Marketing

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Simulate with Monte Carlo

    Skills you'll gain: Simulations, Risk Modeling, Risk Analysis, Simulation and Simulation Software, Risk Management, Financial Forecasting, Return On Investment, Data Analysis, Financial Modeling, Analysis, Microsoft Excel, Data-Driven Decision-Making, Probability Distribution, Business Modeling

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • C

    Coursera

    ETL Testing Basics for Databases

    Skills you'll gain: Extract, Transform, Load, Data Pipelines, Dataflow, Data Transformation, Database Design, Data Integration, Databases, Data Cleansing, AI Workflows, AI Integrations, Database Management, Business Workflow Analysis, Performance Tuning, Process Design, Data Validation, Apache, Data Quality, Scalability, Verification And Validation, Design

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Category: Preview
    Preview
  • G

    Google Cloud

    Classify Text into Categories with the Natural Language API

    Skills you'll gain: Text Mining, Natural Language Processing, Cloud API, Google Cloud Platform, Unstructured Data, Application Programming Interface (API), Data Analysis, Cloud Platforms

    Intermediate · Project · Less Than 2 Hours

  • C

    Coursera

    Asana Advanced: Portfolio, Dashboards & Planning at Scale

    Skills you'll gain: Resource Allocation, Timelines, Project Performance, Project Portfolio Management, Resource Utilization, Risk Analysis, Goal Setting, Root Cause Analysis, Resource Planning, Resource Management, Team Performance Management, Performance Analysis, Process Improvement and Optimization, Scheduling, Dashboard, Project Management Software, Capacity Planning, Portfolio Management, Power BI, Strategic Planning

    Intermediate · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • C

    Coursera

    Optimizing and Deploying Computer Vision Models

    Skills you'll gain: Model Evaluation, Model Training, Image Analysis, Model Optimization, Computer Vision, Model Deployment, Image Quality, MLOps (Machine Learning Operations), Data Analysis, Deep Learning, Exploratory Data Analysis, Failure Analysis, Data Preprocessing, Workflow Management, AI Workflows, Data Transformation, Experimentation, Performance Analysis, Data Manipulation, Performance Metric

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • C

    Coursera

    Open-Source E-commerce Platforms for Modern Retail Solutions

    Skills you'll gain: E-Commerce, Retail Store Operations, Software As A Service, Web Analytics, Scalability, Open Source Technology, Computing Platforms, Growth Strategies, Strategic Decision-Making, Business Software, Analysis, Inventory Control, Decision Making, Data-Driven Decision-Making, Competitive Analysis, Payment Systems

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Category: Preview
    Preview
  • C

    Coursera

    Optimize Supply & Pricing

    Skills you'll gain: Operations Research, Revenue Management, Demand Planning, Process Optimization, Process Improvement and Optimization, Simulation and Simulation Software, Logistics, Model Optimization, Microsoft Excel, Logistics Management, Business Analytics, Transportation, Supply Chain, and Logistics, Forecasting, Supply Chain, Risk Analysis, Regulatory Compliance, Cost Reduction

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • C

    Coursera

    Jira: Map, Analyze and Release

    Skills you'll gain: Sprint Retrospectives, User Story, Jira (Software), Performance Metric, Sprint Planning, Release Management, Product Roadmaps, Performance Analysis, Plan Execution, Root Cause Analysis, Journey Mapping, Project Planning, Agile Methodology, Agile Project Management, Backlogs, Continuous Improvement Process, Operational Analysis, Analysis, Collaborative Software, Descriptive Analytics

    Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • E

    EDUCBA

    Talend Data Integration & ETL Workflow Mastery

    Skills you'll gain: Extract, Transform, Load, Metadata Management, Data Integration, Data Pipelines, Databases, Business Logic, Data Processing, Java, File Management, Data Import/Export, Database Management, Data Manipulation, File I/O, Data Mapping, Dataflow, Scalability, Data Transformation, Software Documentation, Software Installation, File Systems

    Beginner · Specialization · 1 - 3 Months

    Status: Free Trial
    Free Trial
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Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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