• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • E

    EDUCBA

    Analyze & Apply Duration Gap Risk Strategies

    Skills you'll gain: Derivatives, Futures Exchange, Portfolio Risk, Risk Management, Financial Services, Commercial Banking, Asset Management, Banking, Risk Mitigation, Risk Analysis, Portfolio Management, Financial Analysis, Balance Sheet, Gap Analysis

    ★ 5 (16) · Mixed · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • W

    Whizlabs

    Getting Started with Azure Data Solutions

    Skills you'll gain: Azure Synapse Analytics, Microsoft Azure, Data Lakes, Databricks, Data Pipelines, Data Architecture, Database Design, Apache Spark, Data Storage Technologies, Big Data, Cloud Storage, Security Controls, Data Storage, Data Processing, Microsoft SQL Servers, Data Integration, Event-Driven Programming, Extract, Transform, Load, Data Security, Real Time Data

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Category: Preview
    Preview
  • C

    Coursera

    Estimate and Prioritize Product Impact

    Skills you'll gain: Strategic Prioritization, Prioritization, Business Priorities, Meeting Facilitation, Product Roadmaps, Forecasting, Resource Allocation, Product Strategy, Discussion Facilitation, Data-Driven Decision-Making, Predictive Analytics, Predictive Modeling, Performance Metric, Data Analysis, Analytics, Estimation, Decision Making, Stakeholder Engagement, Project Estimation, Project Planning

    Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • L

    LearnQuest

    Foundations of Sales Success

    Skills you'll gain: Active Listening, Prospecting and Qualification, Sales Prospecting, Sales Development, Sales, Rapport Building, Value Propositions, Sales Pipelines, Lead Generation, General Sales Practices, User Research, Sales Process, Persona Development, Cold Calling, Intercultural Competence, Communication, Interpersonal Communications, Customer Analysis, Cultural Responsiveness, Cultural Sensitivity

    Mixed · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • A

    Arizona State University

    Classification and Planned Experiments

    Skills you'll gain: Experimentation, Research Design, Statistical Modeling, Machine Learning Methods, Statistical Methods, Applied Machine Learning, Supervised Learning, Logistic Regression, Predictive Modeling, Machine Learning Algorithms, Statistical Programming, Model Training, Statistical Analysis, Statistical Inference, Simulation and Simulation Software, Probability & Statistics, Data Science, Data Visualization, Simulations, Data Analysis

    Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    Coursera

    GenAI for Compensation Analysis in Law Firms

    Skills you'll gain: Compensation Management, Compensation Analysis, Compensation Strategy, Compensation and Benefits, Legal Technology, People Analytics, Data-Driven Decision-Making, Benchmarking, AI literacy, Labor Compliance, Data Ethics, Analysis

    Intermediate · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • C

    Coursera

    Automate Surveys for Smart Market Insights

    Skills you'll gain: Market Research, Product Planning, Customer Analysis, Product Strategy, Strategic Marketing, Workflow Management, Survey Creation, No-Code Development, Consumer Behaviour, Market Analysis, Customer Insights, Quantitative Research, Data Integration, Business Process Automation, Automation, Process Design, Data Collection, Real Time Data, Sample Size Determination, Cloud-Based Integration

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • P

    Packt

    Boltnew AI - From Code to App

    Skills you'll gain: AI Enablement, AI Integrations, Experience Design, User Interface (UI), System Support, Token Optimization, Web Development Tools, Data Management, File Management, Data Security

    Intermediate · Course · 1 - 4 Weeks

  • P

    Packt

    Emotional Intelligence for Leaders and Managers

    Skills you'll gain: Active Listening, Trustworthiness, Drive Engagement, Compassion, Workplace inclusivity, Diversity and Inclusion, Organizational Leadership, Strategic Leadership, Leadership Development, Internal Communications, Diversity Awareness, Leadership and Management, Empathy & Emotional Intelligence, Emotional Intelligence, Team Building, Empathy, Self-Awareness, Leadership, Culture Transformation, Collaboration

    Mixed · Course · 3 - 6 Months

  • C

    Coursera

    Run Campaign Cycles

    Skills you'll gain: Campaign Management, Campaign Planning, Data-Driven Marketing, Advertising Campaigns, Data Storytelling, Key Performance Indicators (KPIs), Promotions and Campaigns, Marketing Strategies, Project Management Life Cycle, Performance Metric, Storytelling, Data-Driven Decision-Making, Project Closure, Plan Execution, Continuous Monitoring, Search Engine Optimization

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • U

    Universidades Anáhuac

    Modelos predictivos con Machine Learning

    Skills you'll gain: Predictive Modeling, Model Evaluation, Time Series Analysis and Forecasting, Predictive Analytics, Model Training, Statistical Modeling, Data Modeling, Forecasting, Model Optimization, Supervised Learning, Applied Machine Learning, Regression Analysis, Feature Engineering, Machine Learning Methods, Data Preprocessing, Unsupervised Learning, Machine Learning, Machine Learning Algorithms, Logistic Regression, Classification Algorithms

    Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • E

    EDUCBA

    Analyze E-Commerce Data Using PostgreSQL

    Skills you'll gain: Query Languages, Business Intelligence, Database Management, Analytics, Transaction Processing, Software Installation

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
1…469470471…536

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok