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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • P

    Packt

    Regression Analysis for Statistics & Machine Learning in R

    Skills you'll gain: Data Cleansing, Data Wrangling, R Programming, Data Preprocessing, Applied Machine Learning, Statistical Analysis, R (Software), Model Evaluation, Statistical Machine Learning, Classification And Regression Tree (CART), Advanced Analytics, Statistical Programming, Statistical Modeling, Logistic Regression, Machine Learning Methods, Random Forest Algorithm, Data Transformation, Statistical Methods, Model Training, Machine Learning

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Analyze Competitors: Market Intelligence

    Skills you'll gain: Competitive Analysis, Competitive Intelligence, Market Analysis, Market Intelligence, Market Trend, Trend Analysis, Market Data, Analysis, Strategic Decision-Making, Market Dynamics, Strategic Thinking, Data-Driven Decision-Making, Business Strategy, Business Analysis, Case Studies, Text Mining

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    AI-Powered Market Research and Survey Design

    Skills you'll gain: Qualitative Research, General Data Protection Regulation (GDPR), Sampling (Statistics), Data Ethics, Market Research, Focus Group, Interviewing Skills, Quantitative Research, Personally Identifiable Information, Sample Size Determination, Statistical Reporting, Statistical Methods, Data Collection, Statistical Analysis, Heat Maps, No-Code Development, Return On Investment, AI Integrations, Real Time Data

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    P

    Packt

    21-Day Business Analysis Bootcamp with Python & Power BI

    Skills you'll gain: Process Mapping, Requirements Elicitation, Process Analysis, Power BI, Business Analysis, Business Process, Business Process Modeling, Business Analytics, Requirements Analysis, Storytelling, Business Intelligence Software, Data Storytelling, Dashboard, Data Presentation, Data Visualization Software, Data Visualization, Dashboard Creation, Risk Management, Data Analysis, Python Programming

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Govern Your GenAI Data Safely

    Skills you'll gain: Data Governance, Role-Based Access Control (RBAC), Risking, Responsible AI, Governance, Data Management, Generative AI, Security Controls, AI Security, Data Quality, Data Access, Identity and Access Management, Benchmarking, Gap Analysis, Accountability, Analysis, Quality Assurance and Control

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Hadoop: Analyze, Configure & Manage Big Data

    Skills you'll gain: Apache Hadoop, Big Data, Data Infrastructure, File Systems, Data Processing, Data Storage, Java, Systems Administration, Distributed Computing, File I/O, System Configuration, File Management, Metadata Management, Computing Platforms, Linux Commands

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    L

    Logical Operations

    SAP Crystal Reports 2020 Essentials

    Skills you'll gain: Microsoft Excel, Ad Hoc Reporting, Data Import/Export, Spreadsheet Software, Business Reporting, Microsoft Access, Report Writing, Management Reporting, Data Presentation, Data Analysis Software, Data Manipulation, Business Intelligence Software, Data Visualization, Data Analysis, Business Intelligence, SAP Applications, Data Integration, Microsoft Office, Data Access

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Packt

    React Fundamentals and Modern Development Setup

    Skills you'll gain: React.js, Code Reusability, Web Development Tools, Development Environment, Responsive Web Design, Software Design, Frontend Performance, Web Design and Development, HTML and CSS, Front-End Web Development, JavaScript Frameworks, Maintainability, UI Components, Cascading Style Sheets (CSS), Software Development Tools, Event-Driven Programming, Web Analytics and SEO

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Big Data with Hadoop: Apply MapReduce, Pig & Hive

    Skills you'll gain: Apache Hive, Big Data, JSON, Apache Hadoop, Dataflow, People Analytics, Analytics, Data Analysis, Data-Driven Decision-Making, Data Preprocessing, Data Processing, Analysis, Data Transformation, Query Languages, Debugging

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Analyze Churn, Design Onboarding Success

    Skills you'll gain: Customer Retention, Customer Analysis, Business Metrics, Data Analysis, Performance Metric, Customer Insights, Analysis, Performance Measurement, Trend Analysis, Benchmarking, Key Performance Indicators (KPIs), Pareto Chart, Descriptive Analytics, Root Cause Analysis, Consumer Behaviour

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Spatial Analysis, 3D Data & Machine Learning

    Skills you'll gain: Model Evaluation, Spatial Analysis, Spatial Data Analysis, Geostatistics, Geospatial Mapping, Model Training, Geospatial Information and Technology, Geographic Information Systems, Applied Machine Learning, Image Analysis, Feature Engineering, Machine Learning Methods, Deep Learning, Convolutional Neural Networks, Machine Learning, Data Processing, Fine-tuning, Data Analysis, Random Forest Algorithm

    Beginner · Course · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Analyze and Shortlist Top Suppliers

    Skills you'll gain: Strategic Sourcing, Supplier Risk Management, Supplier Performance Management, Case Studies, Supplier Management, Workflow Management, Procurement, Management Reporting, Performance Reporting, Vendor Management, Risk Mitigation, Supplier Quality Management, Strategic Decision-Making, Business Reporting, Risk Analysis, Data-Driven Decision-Making, Data Analysis, Negotiation, Statistical Modeling, Data Visualization

    Beginner · Course · 1 - 4 Weeks

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Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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