Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

University of Western Australia
Skills you'll gain: Workforce Planning, Talent Recruitment, Recruitment, Recruitment Strategies, Diversity and Inclusion, Workforce Development, Human Resource Strategy, Workplace inclusivity, Talent Sourcing, Diversity Awareness, Diversity Equity and Inclusion Initiatives, Diversity Programs, Organizational Effectiveness, Talent Acquisition, Job Analysis, Mitigation
Beginner · Course · 1 - 4 Weeks
Madecraft
Skills you'll gain: AI Personalization, MarTech, Applied Machine Learning, Machine Learning Methods, AI Enablement, Data-Driven Marketing, Marketing, Generative AI, Machine Learning, Natural Language Processing, Data Strategy, Data Quality, Data Literacy, Personalized Campaigns, Text Mining, Culture Transformation, Artificial Intelligence, Prompt Engineering, AI Workflows, Computer Vision
Beginner · Course · 1 - 3 Months

Fundação Instituto de Administração
Skills you'll gain: Integrated Marketing Communications, Digital Analysis, Marketing Strategies, Digital Marketing, Consumer Behaviour, Customer Analysis, Strategic Marketing, Digital Marketing Campaigns, Digital Marketing Tools, Journey Mapping, Persona Development, Target Audience, Decision Making
Beginner · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Marketing Analytics, Strategic Marketing, Digital Marketing Campaigns, Web Analytics and SEO, MarTech, Social Media Campaigns, Web Content, Cross-Channel Marketing, Social Media Marketing, Search Engine Optimization, Marketing Automation, Marketing Channel, AI Personalization, Marketing, Media and Communications, Content Management Systems, Content Performance Analysis, Integrated Marketing Communications, Media Planning, Key Performance Indicators (KPIs)
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Human Resource Strategy, Human Resources Management and Planning, Strategic Planning, Organizational Strategy, Human Resources, Business Planning, Human Resource Policies, Business Strategy, Business Strategies, Business Management, Plan Execution, Strategic Thinking, Competitive Analysis, Corporate Strategy, Goal Setting, Key Performance Indicators (KPIs), Business Metrics
Mixed · Course · 1 - 4 Weeks

Arizona State University
Skills you'll gain: Sales Presentations, Brainstorming, Ideation, Selling Techniques, Marketing Communications, Business Correspondence, Advertising, Promotional Strategies, Discussion Facilitation, Presentations, Consultative Selling, Persuasive Communication, Business Writing, Product Promotion, Influencing, Concision, Data Visualization, Vocabulary
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Backlogs, Program Management, Case Studies, Feasibility Studies, Business Strategy, Key Performance Indicators (KPIs), Proposal Writing, Organizational Strategy, Return On Investment, Business Metrics, Business Communication, Risk Management, Capital Budgeting
Intermediate · Course · 1 - 4 Weeks

Saïd Business School, University of Oxford
Skills you'll gain: Environmental Social And Corporate Governance (ESG), Sustainability Reporting, Sustainable Business, Business Reporting, Corporate Sustainability, Sustainable Development, Stakeholder Engagement, Governance, Financial Reporting, Performance Reporting, Business Metrics, Stakeholder Management, Sustainability Standards, Environmental Issue, Stakeholder Analysis, Risk Management, Business Ethics, Social Impact, Business Risk Management, Corporate Strategy
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Closing (Sales), Price Negotiation, Sales Territory Management, Decision Making, B2B Sales, Selling Techniques, Negotiation, Sales Pipelines, General Sales Practices, Enterprise Sales, Sales Strategy, Contract Negotiation, Stakeholder Analysis, Stakeholder Management, Sales Prospecting, Business Communication, Planning, Strategic Decision-Making, Strategic Thinking, Data-Driven Decision-Making
Intermediate · Specialization · 3 - 6 Months

Fundação Instituto de Administração
Skills you'll gain: Campaign Management, Campaign Planning, Digital Marketing Campaigns, Consumer Behaviour, Digital Marketing, Marketing Strategies, Marketing Effectiveness, Marketing Planning, Return On Investment, Media Planning, Digital Analysis, Data-Driven Marketing, Conversion Funnel Analysis, Performance Reporting, Customer Insights, Marketing Analytics, Customer experience improvement, Customer Engagement, Marketing Communications, Customer Retention
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: AWS CloudFormation, Amazon CloudWatch, Amazon Web Services, Cloud Management, Infrastructure as Code (IaC), Cloud Standards, Cloud Computing Architecture, Cloud Security, Security Controls, Application Security, Key Management, Threat Detection
Intermediate · Course · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Global Marketing, Consumer Behaviour, Marketing Planning, Strategic Marketing, Marketing, Branding, Marketing Strategies, Promotional Strategies, Integrated Marketing Communications, Brand Strategy, Market Analysis, Brand Management, Cultural Diversity, Product Marketing, Cultural Responsiveness, Product Promotion, Market Share, Strategic Planning
Build toward a degree
Beginner · Course · 1 - 3 Months