Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Model Evaluation, Data Preprocessing, Predictive Modeling, Exploratory Data Analysis, R Programming, Customer Analysis, Predictive Analytics, Model Training, Data Science, Data Analysis, Data-Driven Decision-Making, R (Software), Data Cleansing, Applied Machine Learning, Logistic Regression, Machine Learning Methods, Data Transformation, Business Analytics, Decision Tree Learning, Customer Retention
Beginner · Course · 1 - 4 Weeks

University of Virginia
Skills you'll gain: Business Strategy, Competitive Analysis, Strategic Thinking, Business Planning, Market Analysis, Business Analysis Tools, Strategic Decision-Making, Market Dynamics, Value Propositions, Communication
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Visualization, SPSS (Software), Data Presentation, Data Literacy, Statistical Visualization, Statistical Analysis, SPSS, Data Transformation, Data Manipulation, Data Processing, Data Wrangling, Data Analysis, Graphing, Statistical Software, Data Import/Export, File Management
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Model Evaluation, MLOps (Machine Learning Operations), Model Training, Artificial Intelligence and Machine Learning (AI/ML), Sampling (Statistics), Decision Intelligence, Statistical Methods, Model Deployment, Statistical Modeling, Human Machine Interfaces, Performance Metric, Performance Analysis, Applied Machine Learning, Machine Learning, Business Metrics, Predictive Analytics, Analysis
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Data Processing, Data Wrangling, Advanced Analytics, Supply Chain Management, Data Transformation, Business Analytics, Statistical Visualization
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Customer Relationship Management (CRM) Software, Marketing Automation, Customer Relationship Management, Email Automation, Customer Analysis, Customer Engagement, Content Performance Analysis, Customer Retention, Email Marketing, Driving engagement, Conversion Funnel Analysis, Customer Success Management, Customer Communications Management, AI Personalization, Automation, Workflow Management, Copywriting, Workforce Planning, Communication
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Logo Design, Creative Design, Graphic Design, Graphics Software, Graphic and Visual Design, Graphic and Visual Design Software, Design, Marketing Design, Brand Awareness, Graphical Tools, Social Media, Social Media Content, Social Media Marketing, Photo Editing
Beginner · Guided Project · Less Than 2 Hours
The Hong Kong University of Science and Technology
Skills you'll gain: Prompt Engineering, Prompt Engineering Tools, Vibe coding, HTML and CSS, Web Design and Development, AI literacy, Generative AI, Web Development, Web Applications, Python Programming, Data Analysis, Data Mining, AI Workflows, Simulations, Debugging
Beginner · Course · 1 - 3 Months

Skills you'll gain: Model Deployment, Logistic Regression, Model Training, Probability & Statistics, Model Evaluation, Statistical Software, Machine Learning Methods, Machine Learning Software
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: TikTok, Content Scheduling, Social Media Content, Content Strategy, Content Development and Management, Calendar Management, Workflow Management, Content Creation, Content Management, Social Media Management, Scheduling, Market Opportunities
Beginner · Course · 1 - 4 Weeks

John Wiley & Sons
Skills you'll gain: Sales Prospecting, Prospecting and Qualification, Generative AI Agents, Sales, Sales Enablement, Sales Strategy, Customer Relationship Management (CRM) Software, Email Automation, Sales Process, Customer Relationship Management, Prioritization, Personalized Campaigns, AI Personalization, AI Enablement, Calendar Management, AI Workflows, AI Integrations, Business Ethics, Responsible AI, Artificial Intelligence
Beginner · Course · 3 - 6 Months

Skills you'll gain: Search Engine Optimization, Target Audience, Market Opportunities, Business Strategy, Strategic Thinking, Competitive Analysis, Growth Strategies, Analysis, Auditing
Mixed · Course · 1 - 4 Weeks