• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Analyze, Engineer, and Boost AI ROI

    Skills you'll gain: Feature Engineering, Data Analysis, Business Analysis, Return On Investment, Data Storytelling, Performance Measurement, Business Metrics, Statistical Inference, Probability & Statistics

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Analyzing and Securing AI System Performance

    Skills you'll gain: Threat Modeling, Data Visualization, Data Presentation, AI Security, Interactive Data Visualization, A/B Testing, Threat Management, Open Web Application Security Project (OWASP), Secure Coding, Application Security, Responsible AI, System Monitoring, MLOps (Machine Learning Operations), Analytics, Data Governance, Application Programming Interface (API), Vulnerability Assessments, Cyber Governance, Data Processing, Data Management

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Automate, Analyze, and AI Feedback

    Skills you'll gain: Model Evaluation, MLOps (Machine Learning Operations), Model Training, Artificial Intelligence and Machine Learning (AI/ML), Sampling (Statistics), Decision Intelligence, Statistical Methods, Model Deployment, Statistical Modeling, Human Machine Interfaces, Performance Metric, Performance Analysis, Applied Machine Learning, Machine Learning, Business Metrics, Predictive Analytics, Analysis

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Analyze Supply Chain Demand Trends Using Heatmaps & Clusters

    Skills you'll gain: Data Processing, Data Wrangling, Advanced Analytics, Supply Chain Management, Data Transformation, Business Analytics, Statistical Visualization

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    TikTok Planning: Manage Content Like a Pro

    Skills you'll gain: TikTok, Content Scheduling, Social Media Content, Content Strategy, Content Development and Management, Calendar Management, Workflow Management, Content Creation, Content Management, Social Media Management, Scheduling, Market Opportunities

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Competitive Analysis and Strategy

    Skills you'll gain: Competitive Analysis, Product Strategy, Competitive Intelligence, Market Analysis, Data-Driven Decision-Making, Product Management, Business Strategy, Strategic Thinking, Market Intelligence, Market Research, Strategic Decision-Making, Business Analysis, Gap Analysis, Market Dynamics

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Cómo vincular cuentas de anuncios de Meta Business

    Skills you'll gain: Meta Ads Manager, Facebook, Online Advertising, Advertising Campaigns, Paid media, Digital Advertising, Advertising, Social Media Marketing, Social Media, Digital Marketing Tools, Payment Processing, Payment Processing and Collection

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    P

    Packt

    NLP – Machine Learning Models in Python

    Skills you'll gain: Model Evaluation, Dimensionality Reduction, Classification Algorithms, Text Mining, Applied Machine Learning, Statistical Machine Learning, Machine Learning Algorithms, Supervised Learning, Unsupervised Learning, Python Programming, Data Mining, Bayesian Statistics

    Intermediate · Course · 1 - 3 Months

  • G

    Google Cloud

    Troubleshooting Data Models in Looker

    Skills you'll gain: Looker (Software), Data Modeling, Exploratory Data Analysis, Data Validation, Data Maintenance, Data Analysis, Data Visualization, Data Analysis Software, Google Cloud Platform

    Intermediate · Project · Less Than 2 Hours

  • Status: New
    New
    P

    Packt

    Modern Graph Theory Algorithms with Python

    Skills you'll gain: Graph Theory, Network Analysis, Network Model, Social Network Analysis, Graphing, NoSQL, Data Science, Query Languages, Visualization (Computer Graphics), Applied Machine Learning, Data Transformation, Big Data, Machine Learning Methods, Python Programming, Spatial Data Analysis, Deep Learning, Machine Learning, Machine Learning Algorithms

    Intermediate · Course · 3 - 6 Months

  • C

    Coursera

    Erstelle Stories für Instagram und Facebook in Visme

    Skills you'll gain: Instagram, Graphic and Visual Design, Graphic Design, Visual Storytelling, Social Media Content, Social Media, Social Media Marketing, Content Creation, Shared Media, Facebook, Storytelling

    Beginner · Guided Project · Less Than 2 Hours

  • G

    Google Cloud

    Loading Your Own Data into BigQuery

    Skills you'll gain: Data Import/Export, Extract, Transform, Load, Google Cloud Platform, Data Warehousing, Database Design, Data Analysis

    Beginner · Project · Less Than 2 Hours

1…451452453…536

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok