• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • Status: New
    New
    Status: Preview
    Preview
    E

    EDUCBA

    Master Decision Trees in R: Build, Predict & Evaluate

    Skills you'll gain: Model Evaluation, Supervised Learning, Data Preprocessing, Data-Driven Decision-Making, Statistical Modeling, Classification Algorithms, Plot (Graphics)

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Octave Machine Learning: Apply, Analyze & Build

    Skills you'll gain: Scalability, Time Series Analysis and Forecasting, File I/O, Predictive Modeling, Programming Principles, Data Import/Export, Matlab, Exploratory Data Analysis, Scripting, Data Preprocessing, Statistical Analysis, Data Analysis, Data Processing, Data Manipulation, Applied Machine Learning

    Mixed · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Responsible AI: Interpretability & Transparency - Deutsch

    Skills you'll gain: Responsible AI, Data Analysis, Data Science, AI Enablement, Model Evaluation, Artificial Intelligence, Machine Learning, Applied Machine Learning

    Intermediate · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Work with Gemini Models in BigQuery - 日本語版

    Skills you'll gain: Google Gemini, Customer Relationship Management, Generative AI, Applied Machine Learning, Big Data, Predictive Modeling, Query Languages, Data Analysis

    Intermediate · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Work with Gemini Models in BigQuery - Português Brasileiro

    Skills you'll gain: Google Gemini, Generative AI, Google Cloud Platform, Customer Relationship Management, Predictive Modeling, SQL, Big Data, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Model Evaluation, Python Programming

    Intermediate · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Introduction to Data Engineering on Google Cloud - Português Brasileiro

    Skills you'll gain: Data Processing, Metadata Management, Cloud Storage, Google Cloud Platform, Data Pipelines, Data Migration, Big Data, Data Storage, Extract, Transform, Load, Data Infrastructure, Cloud Services, Data Management, Automation, Data Transformation, Real Time Data, Serverless Computing

    Beginner · Course · 1 - 3 Months

  • G

    Google Cloud

    Google Cloud 기반 데이터 분석 입문

    Skills you'll gain: Looker (Software), Data-Driven Decision-Making, Google Cloud Platform, Analytics, Data Presentation, Data Analysis, Big Data, Data Transformation, Data Manipulation, Business Analytics, Data Cleansing, Data Visualization Software, Data Processing, Data Warehousing, Data Storage, SQL

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    G

    Google Cloud

    Crea embeddings, búsqueda de vectores y RAG con BigQuery

    Skills you'll gain: Generative AI, Retrieval-Augmented Generation, Gemini, Embeddings, Google Gemini, Vector Databases, Prompt Engineering, Large Language Modeling, Big Data, Responsible AI, AI Workflows, Google Cloud Platform

    Advanced · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Apache Pig: Analyze, Transform & Optimize Data

    Skills you'll gain: Apache Hadoop, Extract, Transform, Load, Data Pipelines, Data Processing, Data Transformation, Data Manipulation, Apache, Scripting, Debugging, Query Languages, Scripting Languages, Open Source Technology

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    G

    Google Cloud

    Work with Gemini Models in BigQuery - Français

    Skills you'll gain: Google Gemini, SQL, Generative AI, Google Cloud Platform, Big Data, Customer Relationship Management, Jupyter, Workflow Management, Artificial Intelligence and Machine Learning (AI/ML), Python Programming, Model Deployment, Model Evaluation

    Intermediate · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Google Cloud でのデータ分析の概要

    Skills you'll gain: Data Transformation, Looker (Software), Data-Driven Decision-Making, Google Cloud Platform, Analytics, Big Data, Data Analysis, Cloud Storage, Data Storage, Business Intelligence, Data Visualization Software, Dashboard, Data Warehousing, SQL

    Beginner · Course · 1 - 3 Months

  • G

    Google Cloud

    Boost Productivity with Gemini in BigQuery - Español

    Skills you'll gain: Google Gemini, Exploratory Data Analysis, Data Processing, Data Manipulation, Data Cleansing, Big Data, Google Cloud Platform, Generative AI Agents, Debugging, SQL

    Beginner · Course · 1 - 4 Weeks

1…444445446…451

In summary, here are 10 of our most popular marketing analytics courses

  • Master Decision Trees in R: Build, Predict & Evaluate: EDUCBA
  • Octave Machine Learning: Apply, Analyze & Build: EDUCBA
  • Responsible AI: Interpretability & Transparency - Deutsch: Google Cloud
  • Work with Gemini Models in BigQuery - 日本語版: Google Cloud
  • Work with Gemini Models in BigQuery - Português Brasileiro: Google Cloud
  • Introduction to Data Engineering on Google Cloud - Português Brasileiro: Google Cloud
  • Google Cloud 기반 데이터 분석 입문: Google Cloud
  • Crea embeddings, búsqueda de vectores y RAG con BigQuery: Google Cloud
  • Apache Pig: Analyze, Transform & Optimize Data: EDUCBA
  • Work with Gemini Models in BigQuery - Français: Google Cloud

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok