• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • Status: Preview
    Preview
    U

    University of Illinois Urbana-Champaign

    العمل الجماعي والإبداع

    Skills you'll gain: Ideation, Creativity, Professional Development, Teamwork, Team Building, Creative Thinking, Professionalism, Brainstorming, Team Collaboration, Collaboration, Innovation, Creative Problem-Solving, Social Impact, Cognitive flexibility, Open Mindset, Influencing, Communication, Communication Strategies, Decision Making

    4.5
    Rating, 4.5 out of 5 stars
    ·
    26 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    D

    Duke University

    Community-Based Climate Change Solutions

    Skills you'll gain: Community Organizing, Community Development, Climate Change Programs, Social Sciences, Community and Social Work, Community Outreach, Environmental Policy, Social Justice, Governance, Leadership

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Customer Journey Mapping

    Skills you'll gain: Customer experience improvement, Journey Mapping, Generative AI, Customer Insights, AI Personalization, Customer Analysis, ChatGPT, Customer experience strategy (CX), Data-Driven Marketing, Real Time Data, AI Integrations, Analysis, Design

    4
    Rating, 4 out of 5 stars
    ·
    6 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Customer Communication

    Skills you'll gain: AI Personalization, Customer Engagement, Data-Driven Decision-Making, Customer experience strategy (CX), Customer Service, Customer experience improvement, Customer Communications Management, Journey Mapping, Personalized Campaigns, AI Enablement, Personalized Service, Customer Insights, Customer Retention, Business Analytics, User Feedback, Analytics, Artificial Intelligence, Generative AI, Predictive Analytics, Automation

    4.9
    Rating, 4.9 out of 5 stars
    ·
    13 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    برنامج سلاك للتواصل مع فريق العمل باحترافيّة

    Skills you'll gain: Slack (Software), Collaborative Software, Internal Communications, Organizational Skills, Communication, Business

    4.9
    Rating, 4.9 out of 5 stars
    ·
    18 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    2026 ChatGPT For Memorable Brand Storytelling

    Skills you'll gain: Content Performance Analysis, Storytelling, Performance Measurement, Performance Analysis, Corporate Communications, Content Creation, ChatGPT, Brand Strategy, Driving engagement, Brand Marketing, Branding, Responsible AI, Value Propositions, Brainstorming

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    S

    SkillsBooster Academy

    Generative AI for Business

    Skills you'll gain: Prompt Engineering, Prompt Engineering Tools, AI Enablement, AI Product Strategy, Generative AI, Responsible AI, Email Automation, Generative AI Agents, AI Personalization, Business Marketing, Microsoft Copilot, Personalized Campaigns, Data-Driven Decision-Making, Customer experience strategy (CX), Business Logic, Business Strategy, AI Workflows, Business, Business Process Improvement, Business Software

    5
    Rating, 5 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    People Analytics with AI: Data-Driven HR Strategies

    Skills you'll gain: Stakeholder Management, Data Storytelling, People Analytics, Risk Mitigation, Workforce Planning, HR Tech, Consulting, Organizational Strategy, Persuasive Communication, Management Reporting, Communication, Data Visualization, Data Analysis, Talent Management, Strategic Thinking, Employee Engagement, Information Technology, Project Management, Empathy, Statistical Methods

    Advanced · Specialization · 3 - 6 Months

  • C

    Coursera

    Copy.AI for Beginners: Generate texts for various use cases

    Skills you'll gain: Prompt Engineering, Prompt Engineering Tools, Workflow Management, AI powered creativity, Generative AI, AI Workflows, Content Creation, Branding, Artificial Intelligence, Content Management

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Lead Scoring and Identification

    Skills you'll gain: Prompt Engineering, Responsible AI, Lead Generation, Data Ethics, Google Gemini, Prospecting and Qualification, Marketing Automation, Sales Process, Generative AI, AI Enablement, Sales Enablement, OpenAI, ChatGPT, Workflow Management, Data-Driven Decision-Making

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Packt

    Master Business Communication: Body Language & PowerPoint

    Skills you'll gain: Presentations, Persuasive Communication, Non-Verbal Communication, Microsoft PowerPoint, Oral Expression, Communication, Public Speaking, Verbal Communication Skills, Business Communication, Professional Development, Rapport Building, Storytelling, Trustworthiness, Driving engagement, Constructive Feedback, Communication Strategies, Goal Setting, Virtual Teams, Interpersonal Communications, Professionalism

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    B

    Board Infinity

    Strategic Product Management

    Skills you'll gain: Design Thinking, Technical Product Management, Product Management, Product Lifecycle Management, Agile Methodology, Agile Product Development, Product Development, Go To Market Strategy, Agile Software Development, New Product Development, Product Strategy, Data Visualization Software, Market Analysis, Technical Management, Product Marketing, Market Research, Customer Analysis, Target Market, Commercialization, Data Analysis Software

    Beginner · Course · 1 - 4 Weeks

1…443444445…581

In summary, here are 10 of our most popular social media marketing courses

  • العمل الجماعي والإبداع: University of Illinois Urbana-Champaign
  • Community-Based Climate Change Solutions: Duke University
  • GenAI for Customer Journey Mapping: Coursera
  • GenAI for Customer Communication: Coursera
  • برنامج سلاك للتواصل مع فريق العمل باحترافيّة: Coursera
  • 2026 ChatGPT For Memorable Brand Storytelling: Alex Genadinik
  • Generative AI for Business: SkillsBooster Academy
  • People Analytics with AI: Data-Driven HR Strategies: Coursera
  • Copy.AI for Beginners: Generate texts for various use cases: Coursera
  • GenAI for Lead Scoring and Identification: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok