• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • C

    Coursera

    Predict Ad Clicks Using Logistic Regression and XG-Boost

    Skills you'll gain: Model Evaluation, Scikit Learn (Machine Learning Library), Data Visualization, Feature Engineering, Data Preprocessing, Model Training, Customer Analysis, Predictive Modeling, Scientific Visualization, Predictive Analytics, Marketing Analytics, Applied Machine Learning, Online Advertising, Data-Driven Marketing, Logistic Regression, Data Cleansing, Data Manipulation, Machine Learning, Python Programming, Deep Learning

    4.6
    Rating, 4.6 out of 5 stars
    ·
    10 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free
    Free
    G

    Goldman Sachs

    Fundamentos de los Aspectos Financieros del Negocio con Goldman Sachs 10,000 Women

    Skills you'll gain: Financial Statements, Financial Statement Analysis, Income Statement, Balance Sheet, Financial Acumen, Financial Analysis, Return On Investment, Entrepreneurial Finance, Business Acumen, Finance, Business Metrics, General Finance, Entrepreneurship, Empowerment, Data-Driven Decision-Making, Diversity Equity and Inclusion Initiatives

    4.9
    Rating, 4.9 out of 5 stars
    ·
    57 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google

    Engage Customers With an Online Store

    Skills you'll gain: Point of Sale, Order Delivery, Shipping and Receiving, Logistics Management, Customer experience strategy (CX), Process Optimization

    5
    Rating, 5 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Lean Product Portfolios: Beyond Value Stream Mapping

    Skills you'll gain: Product Lifecycle Management, Enterprise Architecture, Product Management, Product Planning, Product Strategy, User Research, New Product Development, Scalability, Lean Methodologies, Project Portfolio Management, Product Lining, Product Roadmaps, User Centered Design, Product Development, Product Improvement, Product Flow Diagram, Commercialization, Growth Strategies, Market Opportunities, Organizational Strategy

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    P

    Pontificia Universidad Católica de Chile

    Claves para el éxito de la transformación digital en Pymes

    Skills you'll gain: Culture Transformation, Digital Transformation, Innovation, Talent Management, Business Transformation, Process Management, Organizational Change, Change Management, Digital Marketing, Operational Efficiency, Organizational Development, Sales, Workforce Development, People Development, Sales Strategy, Technology Strategies, Business Strategy, Emerging Technologies, Leadership

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Account Executives

    Skills you'll gain: Responsible AI, Account Management, Proposal Writing, Proposal Development, Market Analysis, Market Trend, Workflow Management, Innovation, Customer Communications Management, AI Integrations, Customer Relationship Management

    4.1
    Rating, 4.1 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Arizona State University

    Professional Skills: Conflict Management and Negotiation

    Skills you'll gain: Conflict Management, Negotiation, De-escalation Techniques, Trustworthiness, Mediation, Collaboration, Follow Through, Interpersonal Communications, Leadership, Empathy, Composure, Cooperation, Emotional Intelligence, Behavior Management, Creative Problem-Solving, Communication Strategies, Problem Solving, Personal Integrity, Communication, Honesty

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    Proyecto Final: Chino básico - Lenguaje y cultura empresarial

    Skills you'll gain: Peer Review, Oral Expression, Presentations, Verbal Communication Skills, Video Production, Language Competency, Spanish Language, Oral Comprehension, Business Communication, Language Learning, Greeting Customers, Communication, Constructive Feedback, Writing, Consolidation

    4
    Rating, 4 out of 5 stars
    ·
    8 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    Sungkyunkwan University

    Korean Political Thought in the Past and Present

    Skills you'll gain: Political Sciences, International Relations, Social Justice, Policy Analysis, Family Law, Social Sciences, Ancient History, World History, Culture, Diplomacy, Public Affairs, Sociology, Ethical Standards And Conduct, Governance

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    TikTok Analytics: Optimize Performance

    Skills you'll gain: Content Performance Analysis, TikTok, Social Media Analytics, Driving engagement, Social Media Content, Content Creation, Data-Driven Marketing, Content Optimization, Content Strategy, Target Audience, Performance Analysis, Performance Metric, Performance Measurement, Data-Driven Decision-Making

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    P

    Packt

    Advanced Frontend Development and Deployment

    Skills you'll gain: Application Deployment, React Redux, Full-Stack Web Development, React.js, Authentications, Node.JS, Web Applications, Front-End Web Development, UI Components, User Accounts, User Interface (UI), GitHub, Dashboard Creation

    4.3
    Rating, 4.3 out of 5 stars
    ·
    10 reviews

    Advanced · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Impacts of Sustainable Operations and Supply Chains

    Skills you'll gain: Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Sustainability Reporting, Sustainable Business, Sustainable Development, Supply Management, Sustainability Standards, Business Ethics, Sustainable Systems, Supply Chain, Strategic Sourcing, Procurement, Social Impact, Supplier Relationship Management, Labor Compliance, Compliance Management, Business Reporting, Annual Reports, Ethical Standards And Conduct, Regulatory Compliance

    Build toward a degree

    4.3
    Rating, 4.3 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 4 Weeks

1…427428429…581

In summary, here are 10 of our most popular social media marketing courses

  • Predict Ad Clicks Using Logistic Regression and XG-Boost: Coursera
  • Fundamentos de los Aspectos Financieros del Negocio con Goldman Sachs 10,000 Women: Goldman Sachs
  • Engage Customers With an Online Store: Google
  • Lean Product Portfolios: Beyond Value Stream Mapping: University of Maryland, College Park
  • Claves para el éxito de la transformación digital en Pymes: Pontificia Universidad Católica de Chile
  • GenAI for Account Executives: Coursera
  • Professional Skills: Conflict Management and Negotiation: Arizona State University
  • Proyecto Final: Chino básico - Lenguaje y cultura empresarial: Arizona State University
  • Korean Political Thought in the Past and Present: Sungkyunkwan University
  • TikTok Analytics: Optimize Performance: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok