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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


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    U

    University of Illinois Urbana-Champaign

    Marketing no mundo digital

    Skills you'll gain: Marketing, MarTech, Marketing Channel, Digital Marketing Tools, Marketing Strategies, Digital Marketing, Promotional Strategies, Digital Transformation, Promotions and Campaigns, Product Development, Market Dynamics, Consumer Behaviour, New Product Development, E-Commerce, Innovation, Customer Engagement

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    U

    University of Illinois Urbana-Champaign

    Applying Data Analytics in Accounting

    Skills you'll gain: Data Governance, Accounting, Data Management, Internal Controls, Internal Auditing, Auditing, General Accounting, Financial Auditing, Fraud detection, Data Quality, Data Integrity, Loss Prevention, Data Visualization, Data Manipulation, Pandas (Python Package), Data Analysis, Analytics, GitHub, Python Programming, Natural Language Processing

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
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    85 reviews

    Intermediate · Course · 1 - 4 Weeks

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    U

    University of Illinois Urbana-Champaign

    Accounting Data Analytics with Python

    Skills you'll gain: Matplotlib, Plot (Graphics), Pandas (Python Package), Seaborn, SQL, Scientific Visualization, Data Visualization, Data Preprocessing, Jupyter, Data Manipulation, NumPy, Data-Driven Decision-Making, Regression Analysis, Accounting, Applied Machine Learning, Data Processing, Database Management, Query Languages, Data Compilation, Python Programming

    Build toward a degree

    4.4
    Rating, 4.4 out of 5 stars
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    118 reviews

    Intermediate · Course · 1 - 3 Months

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    E

    EDUCBA

    Event Marketing & Management Fundamentals

    Skills you'll gain: Event Marketing, Events and Conferences, Event Management, Brand Marketing, Event Planning, Marketing Effectiveness, Driving engagement, Marketing Strategies, Marketing Communications, Media Strategy, Branding, Stakeholder Management, Brand Management, Brand Strategy, Stakeholder Engagement, Drive Engagement, Stakeholder Communications, Plan Execution, Brand Awareness, Customer Insights

    Mixed · Course · 1 - 4 Weeks

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    Edureka

    Introduction to Google Analytics (GA4)

    Skills you'll gain: Web Analytics, Google Analytics, Web Analytics and SEO, Data Collection, Conversion Funnel Analysis, Data Quality, Content Performance Analysis, Digital Analysis, Analytics, Marketing Analytics, Dashboard Creation, Data-Driven Decision-Making, Data Validation, Data Analysis, Data Capture, Business Analytics, Digital Marketing, Digital Media Strategy, Market Analysis, Marketing Planning

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Business Intelligence and Visual Analytics

    Skills you'll gain: Dashboard Creation, Dashboard, Data Visualization Software, Data Presentation, Data Visualization, Business Reporting, SAS (Software), Interactive Data Visualization, Cloud Computing Architecture, Data Storytelling, Business Intelligence, Business Analytics, Data Warehousing, Cloud Computing, Big Data, Machine Learning, Data Import/Export

    4.1
    Rating, 4.1 out of 5 stars
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    31 reviews

    Intermediate · Course · 1 - 4 Weeks

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    Meta

    GenAI in Social Media Marketing

    Skills you'll gain: Target Audience, Meta Ads Manager, Generative AI, Social Media Marketing, Social Media, Social Media Content, Social Media Strategy, Digital Marketing Tools, AI powered creativity, Content Creation, Digital Marketing

    4.7
    Rating, 4.7 out of 5 stars
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    58 reviews

    Beginner · Course · 1 - 4 Weeks

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    EDUCBA

    MProfit Wealth Management and Risk Analytics

    Skills you'll gain: Portfolio Risk, Portfolio Management, Wealth Management, Technical Analysis, Derivatives, Investment Management, Equities, Financial Analysis, Cash Flows, Asset Management, Investments, Financial Trading, Asset Protection, Financial Planning, Financial Market, Financial Statements, Tax Management, Hedge Accounting, Financial Services, Risk Management

    Beginner · Specialization · 3 - 6 Months

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    EDUCBA

    Rural Marketing, Branding and Product Launch

    Skills you'll gain: Product Development, Market Opportunities, Market Research, Target Market, Communication Planning, Field Marketing, Consumer Behaviour, Product Marketing, Brand Marketing, Marketing Channel, Customer Analysis, Customer Insights, Market Analysis, Retail Management, Brand Management, Market Intelligence, Retail Sales, Marketing Analytics, Sales Strategy, Payment Systems

    Beginner · Specialization · 3 - 6 Months

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    S

    SkillUp

    Foundations of Healthcare Data Analytics

    Skills you'll gain: Health Care Procedure and Regulation, Health Informatics, Data Wrangling, Health Insurance Portability And Accountability Act (HIPAA) Compliance, Data Preprocessing, Health Information Management and Medical Records, Health Policy, Data Processing, Data Compilation, Data Analysis, Descriptive Analytics, Database Design, Medical Billing and Coding, Relational Databases, Data Integration, Spreadsheet Software

    Intermediate · Course · 1 - 4 Weeks

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    A

    Arizona State University

    AI-Driven Learning Analytics for Workforce

    Skills you'll gain: Human Capital, Training and Development, HR Tech, Diversity and Inclusion, Employee Retention, Performance Management, AI Integrations, Emerging Technologies, Data Analysis

    Beginner · Course · 1 - 3 Months

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    SkillsBooster Academy

    Email Marketing with AI

    Skills you'll gain: Email Marketing, Email Automation, Prompt Engineering, AI Personalization, Personalized Campaigns, Marketing Automation, Digital Marketing Tools, Prompt Engineering Tools, Driving engagement, Content Performance Analysis, Responsible AI, AI Workflows, ChatGPT, Marketing, Generative AI, Anthropic Claude, Target Audience, Artificial Intelligence, Automation, Deepseek

    5
    Rating, 5 out of 5 stars
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    7 reviews

    Beginner · Course · 1 - 3 Months

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Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
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Plan (11)
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Social Media Marketing (9)
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