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  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • Status: Free Trial
    Free Trial
    C

    Coursera

    Digital Marketing Operations & Analytics

    Skills you'll gain: Content Performance Analysis, Dashboard, Conversion Funnel Analysis, Surveys, Content Scheduling, Newsletters, Search Engine Optimization, Marketing Budgets, Email Automation, Data-Driven Marketing, Marketing Analytics, Marketing Automation, Web Analytics, Email Marketing, Content Marketing, Performance Reporting, Google Analytics, Collaborative Software, Social Media Management, Lead Generation

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    S

    SkillUp

    Program Management: Framework, Strategy, and Planning

    Skills you'll gain: Program Management, Program Implementation, Organizational Strategy, Project Portfolio Management, Risk Management, Project Management Life Cycle, Project Management, Benefits Administration, Risk Management Framework, Plan Execution, Strategic Planning, Risk Mitigation, Risk Analysis, Program Development, Portfolio Management, Change Management, Project Closure

    4.7
    Rating, 4.7 out of 5 stars
    ·
    53 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Maryland, College Park

    Digital Marketing 2

    Skills you'll gain: Data-Driven Marketing, Pay Per Click Advertising, Marketing Analytics, Search Engine Optimization, Analytics, Big Data, Digital Marketing, Digital Marketing Tools, Search Engine Marketing, Paid media, Digital Marketing Campaigns, Web Analytics, Online Advertising, Advanced Analytics, A/B Testing, Apache Hadoop, Applied Machine Learning, Machine Learning Methods, Machine Learning Algorithms, Artificial Intelligence and Machine Learning (AI/ML)

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
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    Coursera

    Generative AI for Marketing Execution

    Skills you'll gain: Personalized Campaigns, Data-Driven Marketing, Prompt Engineering, Campaign Management, Marketing Automation, Marketing Strategies, Meta Ads Manager, Customer Analysis, Competitive Analysis, Email Marketing, Digital Advertising, Email Automation, Search Engine Optimization, Generative AI, ChatGPT, Market Research, AI Personalization, Content Optimization, A/B Testing, Content Creation

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    SEO Strategy: Analyze, Apply & Optimize

    Skills you'll gain: Search Engine Optimization, Target Audience, Market Opportunities, Business Strategy, Strategic Thinking, Competitive Analysis, Growth Strategies, Analysis, Auditing

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Managerial Decisions & Pricing Strategy Mastery

    Skills you'll gain: Enterprise Risk Management (ERM), Risk Analysis, Business Risk Management, Risk Modeling, Risk Management, Risk Management Framework, Risk Mitigation, Revenue Management, Cost Benefit Analysis, Strategic Decision-Making, Cost Accounting, Risk Appetite, Market Dynamics, Profit and Loss (P&L) Management, Competitive Analysis, Demand Planning, Decision Making, Product Strategy, Economics, Consumer Behaviour

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Analyze Commercial Banking & Customer Strategy

    Skills you'll gain: Commercial Banking, Banking, Retail Banking, Banking Services, Financial Inclusion, Commercial Lending, Bank Regulations, Customer Relationship Building, Customer Analysis, Consumer Lending, Financial Regulation, Customer Relationship Management, Financial Services, Financial Industry Regulatory Authorities, Case Studies, Customer Complaint Resolution, Competitive Analysis, Relationship Management, Regulatory Compliance, Technology Strategies

    4.9
    Rating, 4.9 out of 5 stars
    ·
    12 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    SkillsBooster Academy

    Digital Marketing with AI

    Skills you'll gain: AI Personalization, Data Ethics, Prompt Engineering Tools, Generative AI, Responsible AI, AI powered creativity, Email Marketing, Google Gemini, Digital Marketing, Digital Marketing Tools, Email Automation, Marketing Automation, Personalized Campaigns, Content Strategy, Content Creation, Personalized Service, ChatGPT, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Microsoft Copilot

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Sales Operations: Automation, Analytics & Strategy

    Skills you'll gain: Sales Strategy, Sales Process, Microsoft Copilot, Sales Operations, Sales Enablement, Responsible AI, Generative AI Agents, Anthropic Claude, Sales, Report Writing, HubSpot CRM, Email Automation, Generative AI, Business Process Automation, Automation, Workflow Management, Customer Relationship Management, Forecasting, Revenue Forecasting, Data-Driven Decision-Making

    4.3
    Rating, 4.3 out of 5 stars
    ·
    119 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    E

    Emory University

    Generative AI in Marketing

    Skills you'll gain: Generative AI, Customer Engagement, Customer Acquisition Management, Marketing Strategies, Content Creation, Marketing Effectiveness, Marketing Automation, Prompt Engineering, Digital Marketing Tools, Large Language Modeling, Legal Risk, Intellectual Property

    4.7
    Rating, 4.7 out of 5 stars
    ·
    21 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Meta

    Data Analytics Methods for Marketing

    Skills you'll gain: Marketing Analytics, Data-Driven Marketing, Marketing Effectiveness, A/B Testing, Target Audience, Marketing Strategies, Marketing, Marketing Planning, Marketing Strategy and Techniques, Online Advertising, Customer Analysis, Conversion Funnel Analysis, Marketing Channel, Advertising Campaigns, Persona Development, Customer Insights, Regression Analysis, Model Evaluation, Data Analysis, Descriptive Analytics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    298 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    Emory University

    Marketing Analytics Capstone Project

    Skills you'll gain: Marketing Analytics, Exploratory Data Analysis, Model Evaluation, Data-Driven Marketing, Predictive Analytics, Predictive Modeling, Logistic Regression, Analytical Skills, Business Analytics, Regression Analysis, Statistical Modeling, Model Training, Data Analysis, Data Preprocessing, Descriptive Statistics

    4.4
    Rating, 4.4 out of 5 stars
    ·
    30 reviews

    Mixed · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing strategy courses

  • Digital Marketing Operations & Analytics: Coursera
  • Program Management: Framework, Strategy, and Planning: SkillUp
  • Digital Marketing 2: University of Maryland, College Park
  • Generative AI for Marketing Execution: Coursera
  • SEO Strategy: Analyze, Apply & Optimize: EDUCBA
  • Managerial Decisions & Pricing Strategy Mastery: EDUCBA
  • Analyze Commercial Banking & Customer Strategy: EDUCBA
  • Digital Marketing with AI: SkillsBooster Academy
  • GenAI for Sales Operations: Automation, Analytics & Strategy: Coursera
  • Generative AI in Marketing: Emory University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
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425 courses
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145 courses
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471 courses
Math and Logic
70 courses
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401 courses
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