Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Dashboard, Splunk, Role-Based Access Control (RBAC), Data Transformation, Data Analysis, Statistical Visualization, Infrastructure Architecture, Data Visualization Software, Statistical Analysis, Anomaly Detection, Exploratory Data Analysis, Configuration Management, Data Manipulation, Security Information and Event Management (SIEM), Scatter Plots, Distributed Computing, Authentications, Real Time Data, Software Installation, Query Languages
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Financial Data, Data-Driven Decision-Making, Profit and Loss (P&L) Management, Risk Modeling, Lending and Underwriting, Applied Machine Learning, Financial Systems, Operational Analysis, Risk Analysis, Anomaly Detection, Statistical Machine Learning, Financial Regulation, Financial Industry Regulatory Authorities
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Microsoft Azure, Data Governance, Real Time Data, Data Lakes, Microsoft SQL Servers, Compliance Management, Metadata Management, Data Architecture, Data Security, Power BI, Operational Databases, System Monitoring, Identity and Access Management, Event-Driven Programming
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Dashboard, Data Transformation, Analytics, Data Presentation, Data Preprocessing, Data Analysis, Business Analytics, Statistical Analysis, Statistical Modeling, Data Quality, SPSS, Predictive Modeling, Workflow Management, Data Visualization Software, Regression Analysis, Artificial Neural Networks
Beginner · Course · 1 - 3 Months

Skills you'll gain: Power BI, Microsoft Copilot, Data Lakes, Microsoft Azure, Data Architecture, Process Optimization, Process Improvement and Optimization, Real Time Data, Data Modeling, Performance Tuning, Data Pipelines, Interactive Data Visualization, Data Governance, Natural Language Processing
Intermediate · Course · 1 - 3 Months

Fundação Instituto de Administração
Skills you'll gain: Big Data, Data Mining, Data-Driven Decision-Making, Marketing Automation, Marketing Strategies, Customer experience strategy (CX), Digital Transformation, Marketing Analytics, Ggplot2, Marketing, Data Visualization Software, Plot (Graphics), Data Modeling, R Programming, Analytics, Data Science, Data Analysis, Innovation, Business Analytics, Data Manipulation
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Sampling (Statistics), Data Analysis, Descriptive Statistics, Box Plots, Statistics, Statistical Analysis, Probability & Statistics, Data Visualization Software, Exploratory Data Analysis, Histogram, R Programming, Scatter Plots, Data-Driven Decision-Making, Microsoft Excel
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: NumPy, Pandas (Python Package), Model Evaluation, Jupyter, Data Analysis, Applied Machine Learning, Analytical Skills, Data Manipulation, Matplotlib, Business Analytics, Exploratory Data Analysis, Data Visualization Software, Python Programming, Descriptive Statistics, Linear Algebra
Beginner · Course · 1 - 3 Months

Google Cloud
Skills you'll gain: Network Troubleshooting, Kubernetes, Google Cloud Platform, Application Performance Management, Event Monitoring, Query Languages, Analytics, Performance Tuning
Beginner · Project · Less Than 2 Hours

Skills you'll gain: Customer Insights, Digital Marketing, Customer Analysis, Marketing Strategies, Customer experience strategy (CX), Marketing Planning, Content Marketing, Social Media Marketing, Marketing Channel, Target Audience, Persona Development, Marketing Analytics, Brand Marketing, Goal Setting, Smart Goals, E-Commerce
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Web Analytics and SEO, Search Engine Optimization, Content Marketing, Web Analytics, Blogs, Search Engine Marketing, Content Creation, Marketing Strategy and Techniques, Digital Marketing, Growth Strategies, Content Strategy, Social Media Marketing, Market Research
Beginner · Course · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Product Strategy, Marketing, Integrated Marketing Communications, Strategic Marketing, Marketing Management, Product Lifecycle Management, Marketing Planning, Marketing Communications, Advertising, Marketing Strategies, Marketing Channel, Consumer Behaviour, Price Negotiation, Value Propositions, Market Analysis, Brand Management, Writing
Build toward a degree
Beginner · Course · 1 - 4 Weeks