Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Coursera
Skills you'll gain: Surveys, Survey Creation, Customer Insights, Data Import/Export, Data Presentation, Market Research, Marketing Analytics, Customer Analysis, Marketing Strategies, Target Audience, Presentations, Data Analysis, Microsoft Excel, Pivot Tables And Charts, Data-Driven Decision-Making, Data Storytelling, Strategic Marketing, Data Capture, Data Collection
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Email Security, File Management, Control Panels, Web Analytics and SEO, MySQL, Apache, Cloud Hosting, Public Key Infrastructure, User Accounts, Data Security, Encryption, Database Management, Web Servers, Email Automation, System Configuration, PHP (Scripting Language), Server Administration, Performance Tuning, Content Management, Data Storage
Beginner · Specialization · 1 - 3 Months
Johns Hopkins University
Skills you'll gain: Health Policy, Data Presentation, Data Quality, Health Informatics, Health Equity, Public Health, Data Visualization, Data Literacy, Social Determinants Of Health, Data Strategy, Data-Driven Decision-Making, Data Governance, Policy Analysis, Data Analysis, Data Management, Diversity Awareness
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: AI Enablement, Google Cloud Platform, Responsible AI, Artificial Intelligence, Applied Machine Learning, Cloud Solutions, Analytics, Machine Learning, Big Data, Natural Language Processing, Computer Vision, Business Intelligence, Data Quality
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Threat Detection, Threat Management, Cloud Security, Google Cloud Platform, Vulnerability Management, Vulnerability Assessments, Security Information and Event Management (SIEM), Public Cloud
Intermediate · Project · Less Than 2 Hours

Skills you'll gain: Exploratory Data Analysis, Predictive Modeling, Model Evaluation, A/B Testing, Matplotlib, Box Plots, Sampling (Statistics), Data Analysis, Regression Analysis, Statistical Inference, Data Visualization, Descriptive Statistics, Scikit Learn (Machine Learning Library), Data Science, Probability & Statistics, Estimation, Statistical Analysis, NumPy, Machine Learning, Python Programming
Beginner · Specialization · 1 - 4 Weeks

Skills you'll gain: Recurrent Neural Networks (RNNs), PyTorch (Machine Learning Library), Text Mining, Artificial Neural Networks, Natural Language Processing, Classification Algorithms, Deep Learning, Applied Machine Learning, Network Architecture, Machine Learning
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Data Manipulation, Looker (Software), Data Analysis, SQL, Database Development, Query Languages, Google Cloud Platform
Intermediate · Project · Less Than 2 Hours

Skills you'll gain: Amazon Redshift, Amazon Web Services, SQL, Data Warehousing, Cloud Services, Data Management, Data Analysis
Beginner · Guided Project · Less Than 2 Hours

Nikolai Schuler
Skills you'll gain: Power BI, Data Sharing, Microsoft 365, Cloud Services, Data Maintenance, Cloud Deployment, Business Reporting, Role-Based Access Control (RBAC), Data Security, Data Visualization, Data Modeling, Data Analysis
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Target Audience, Advertising Campaigns, Social Media Campaigns, Campaign Management, Target Market, Online Advertising, Digital Advertising, Promotions and Campaigns, Driving engagement, Social Media Marketing, Social Media, Process Improvement
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Data Preprocessing, Predictive Modeling, Feature Engineering, Artificial Intelligence and Machine Learning (AI/ML), Exploratory Data Analysis, Data Analysis, Machine Learning, Model Evaluation, Model Deployment, Interactive Data Visualization, Data Import/Export, Virtual Environment
Intermediate · Course · 1 - 3 Months