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  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


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    SkillsBooster Academy

    Fundamentals of Gen AI Change Management

    Skills you'll gain: Organizational Change, Change Management, Generative AI, AI literacy, Business Transformation, AI Enablement, Culture Transformation, AI Workflows, Business Process Modeling, AI Integrations, Process Improvement and Optimization, Process Improvement, Business Process Automation, LLM Application, Business Process, Process Design, Process Mapping, Process Optimization, Process Control, Process Engineering

    Intermediate · Course · 1 - 4 Weeks

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    Coursera

    Mapa de empatía en Miro

    Skills you'll gain: Collaborative Software, Project Design, Customer experience strategy (CX), Customer Insights, Workflow Management, Entrepreneurship

    Beginner · Guided Project · Less Than 2 Hours

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    Coursera

    RFIs: Distinguish, Apply, and Win

    Skills you'll gain: Procurement, Strategic Sourcing, Supplier Relationship Management, Purchasing, Bidding, Standard Operating Procedure, Record Keeping, Business Writing, Strategic Decision-Making, Decision Making, Data Compilation, File Management

    Beginner · Course · 1 - 4 Weeks

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    Duke University

    Financing for Impact Entrepreneurs

    Skills you'll gain: Entrepreneurial Finance, Finance, Entrepreneurship, Corporate Finance, Capital Markets, Environmental Social And Corporate Governance (ESG), Social Impact, Investments, Return On Investment, Fiscal Management, Financial Management, Stakeholder Engagement, Strategic Partnership, Asset Management, Portfolio Management, Business Strategy, Investment Management, International Finance, Business Management, Market Dynamics

    Beginner · Course · 1 - 4 Weeks

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    John Wiley & Sons

    Generative AI for Trading and Asset Management

    Skills you'll gain: Generative AI, Generative Adversarial Networks (GANs), Generative Model Architectures, Large Language Modeling, Financial Trading, Applied Machine Learning, Financial Market, Asset Management, Machine Learning Methods, Autoencoders, LLM Application, Statistical Machine Learning, Machine Learning, Portfolio Management, Model Optimization, Deep Learning, Dimensionality Reduction, Artificial Intelligence, Financial Analysis, Risk Management

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
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    Dartmouth College

    Predictive Analytics

    Skills you'll gain: Predictive Modeling, Analytics, Predictive Analytics, Advanced Analytics, Scikit Learn (Machine Learning Library), Model Evaluation, Digital Transformation, Business Analytics, Model Training, Ethical Standards And Conduct, Data Ethics, Data-Driven Decision-Making, Feature Engineering, Applied Machine Learning, Statistical Machine Learning, Statistical Modeling, Data Strategy, Regression Analysis, Supervised Learning, Model Optimization

    Intermediate · Course · 1 - 3 Months

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    Coursera

    Build Performance Dashboards

    Skills you'll gain: Dashboard, Dashboard Creation, Data-Driven Marketing, Data-Driven Decision-Making, Marketing Analytics, Marketing Effectiveness, Marketing Strategies, Marketing Planning, Campaign Management, Data Presentation, Strategic Marketing, Strategic Thinking, Performance Analysis, Business Strategies, Analysis

    Beginner · Course · 1 - 4 Weeks

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    Minnesota State University, Mankato

    Organizational Design

    Skills you'll gain: Employee Engagement, Organizational Change, Organizational Structure, Workflow Management, Business Workflow Analysis, Process Design, Organizational Development, Operational Excellence, Culture Transformation, Drive Engagement, Organizational Effectiveness, Communication Strategies, Business Process Improvement, Business Management, Workforce Management, Performance Improvement, Business Operations, Productivity, Decision Making, Strategic Thinking

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    Rating, 3.3 out of 5 stars
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    7 reviews

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    Analyze Users & Optimize Product Retention

    Skills you'll gain: Data Storytelling, Data Presentation, Customer Analysis, Customer Retention, Customer Insights, Strategic Decision-Making, Product Strategy, Data Analysis, Knowledge Transfer, Data-Driven Decision-Making, Advanced Analytics, Unsupervised Learning, Applied Machine Learning, Technical Documentation, Performance Measurement, Machine Learning Algorithms

    Intermediate · Course · 1 - 4 Weeks

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    Coursera

    Dashboarding and Funnel Analytics for Product Insights

    Skills you'll gain: Dashboard, Dashboard Creation, Conversion Funnel Analysis, Web Analytics, Process Analysis, Heat Maps, Marketing Analytics, Customer Analysis, Data Visualization, Requirements Analysis, Requirements Elicitation, Process Optimization, Interactive Data Visualization, Process Design, Business Requirements, Predictive Analytics, Customer Retention, Performance Metric, Key Performance Indicators (KPIs), Statistical Analysis

    Intermediate · Course · 1 - 3 Months

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    Coursera

    Fine-Tune & Optimize Generative AI Models

    Skills you'll gain: Fine-tuning, Hugging Face, LLM Application, Model Optimization, Large Language Modeling, MLOps (Machine Learning Operations), Generative AI, AI Product Strategy, Transfer Learning, Model Training, Applied Machine Learning, AI Personalization, Model Evaluation, Performance Tuning, Model Based Systems Engineering, Memory Management, Program Evaluation, Analysis, Probability Distribution

    Intermediate · Course · 1 - 4 Weeks

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    Board Infinity

    AI Systems Design: RAG Pipelines and LLM Architecture

    Skills you'll gain: AI Orchestration, AI Workflows, Retrieval-Augmented Generation, LLM Application, Solution Architecture, Generative AI, AI Product Strategy, Generative AI Agents, Artificial Intelligence, Unstructured Data, Systems Architecture, Agentic systems, Software Architecture, Feasibility Studies, Large Language Modeling, User Interface (UI), Embeddings, Data Preprocessing, Vector Databases, Fine-tuning

    2.3
    Rating, 2.3 out of 5 stars
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    7 reviews

    Intermediate · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing strategy courses

  • Fundamentals of Gen AI Change Management: SkillsBooster Academy
  • Mapa de empatía en Miro: Coursera
  • RFIs: Distinguish, Apply, and Win: Coursera
  • Financing for Impact Entrepreneurs: Duke University
  • Generative AI for Trading and Asset Management: John Wiley & Sons
  • Predictive Analytics: Dartmouth College
  • Build Performance Dashboards: Coursera
  • Organizational Design: Minnesota State University, Mankato
  • Analyze Users & Optimize Product Retention: Coursera
  • Dashboarding and Funnel Analytics for Product Insights: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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