Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Northeastern University
Skills you'll gain: Probability & Statistics, Statistics, Probability Distribution, Probability, Statistical Modeling, Data Analysis, Bayesian Statistics, Statistical Analysis, Exploratory Data Analysis, Combinatorics, Descriptive Statistics, Statistical Inference, Correlation Analysis
Mixed · Course · 1 - 3 Months

Google Cloud
Skills you'll gain: Looker (Software), Performance Tuning, Query Languages, Exploratory Data Analysis, Model Optimization, Data Persistence, Continuous Monitoring, Data Analysis, System Monitoring, Google Cloud Platform
Intermediate · Project · Less Than 2 Hours

Arizona State University
Skills you'll gain: English Language, Business Writing, Presentations, Executive Presence, Management Reporting, Product Planning, Business Planning, Marketing Budgets, New Product Development, Business Communication, Writing, Marketing Planning, Campaign Management, Internal Communications, Oral Expression, Analysis
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Natural Language Processing, Data Ethics, Responsible AI, Text Mining, Large Language Modeling, Model Evaluation, Embeddings, Fine-tuning, Transfer Learning, Artificial Intelligence and Machine Learning (AI/ML), Time Series Analysis and Forecasting, Data Analysis, Unstructured Data, Data Cleansing, Data Processing, Classification Algorithms, Applied Machine Learning, Deep Learning, Unified Modeling Language, Machine Learning Algorithms
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Customer Relationship Management, Customer Relationship Management (CRM) Software, Sales Development, Salesforce, Sales Prospecting, Sales, Lead Generation, Sales Strategy, Business Software, Productivity Software, Social Media Marketing, Social Media, LinkedIn, Workflow Management
Beginner · Course · 1 - 3 Months

Skills you'll gain: Banking Services, Investments, Financial Regulations, Investment Management, Financial Sales, Financial Trading, Financial Analysis, Bank Regulations, Economic Development, Law, Regulation, and Compliance, Behavioral Economics, Brokerage, Market Analysis, Securities Trading, Asset Management, Mergers & Acquisitions, Underwriting
★ 5 (10) · Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Prompt Engineering, ChatGPT, Data Ethics, Responsible AI, Generative AI, Generative Model Architectures, Human Resources Management and Planning, HR Tech, Talent Recruitment, Human Resource Strategy, AI Product Strategy, AI Personalization, AI Integrations, People Analytics, AI literacy, AI Enablement, Ethical Standards And Conduct, Risking, Performance Analysis, Performance Metric
★ 4.9 (18) · Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Portfolio Management, Financial Statements, Investment Management, Investments, Financial Statement Analysis, Market Analysis, Financial Planning, Financial Market, Financial Analysis, Wealth Management, Portfolio Risk, Risk Analysis, Equities, Risk Management, Return On Investment, Derivatives, Risk Appetite
Mixed · Course · 1 - 4 Weeks

SkillsBooster Academy
Skills you'll gain: Agentic Workflows, Search Engine Optimization, Agentic systems, Web Analytics and SEO, AI Workflows, Content Optimization, Generative AI Agents, Cross-Functional Team Leadership, Keyword Research, Prompt Engineering, Semantic Web, Prompt Patterns, ChatGPT, LLM Application, Content Strategy, Artificial Intelligence, Marketing Automation, Generative AI, Predictive Analytics, Business Strategy
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Looker (Software), Customer Retention, Customer Analysis, Customer Insights, Marketing Analytics, Driving engagement, Data-Driven Marketing, Trend Analysis, Data Analysis, Analytics, Performance Metric, Consumer Behaviour, Business Metrics, Time Series Analysis and Forecasting, Forecasting, Business Strategies
Intermediate · Course · 1 - 4 Weeks

Northeastern University
Skills you'll gain: Data Warehousing, Extract, Transform, Load, Data Integration, Data Modeling, Data Architecture, Data Governance, Database Design, Operational Data Store, Data Management, SQL, Relational Databases, Query Languages, Data Mining, Data Quality, Data Analysis
Mixed · Course · 1 - 3 Months

Real Madrid Graduate School Universidad Europea
Skills you'll gain: Storytelling, Social Media, Social Media Marketing, Social Media Strategy, Media Relations, Content Strategy, Content Creation, Paid media, Advertising, Brand Management, Strategic Partnership, Strategic Communication, Video Production, Target Audience, Revenue Management, Negotiation, Target Market, Community Development, Crisis Management, Planning
Beginner · Course · 1 - 4 Weeks