Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.
University of Illinois Urbana-Champaign
Skills you'll gain: Marketing Analytics, AI Personalization, Advanced Analytics, Customer Retention, Analytics, Marketing Effectiveness, Predictive Modeling, Marketing, Data Analysis, Social Network Analysis, Customer Analysis, Data Ethics, Customer Insights, Market Analysis, Text Mining, Predictive Analytics, Marketing Strategy and Techniques, Digital Marketing, Machine Learning, Generative AI
Build toward a degree
Intermediate · Course · 1 - 4 Weeks

Board Infinity
Skills you'll gain: Marketing Budgets, Stakeholder Engagement, Data-Driven Decision-Making, Revenue Forecasting, Marketing Effectiveness, Analytics, Data Presentation, Predictive Modeling, Trend Analysis, Presentations, Dashboard, Performance Reporting
Beginner · Course · 1 - 4 Weeks

Beginner · Course · 1 - 3 Months

Skills you'll gain: Google Analytics, Marketing Analytics, Performance Reporting, Looker (Software), Web Analytics and SEO, Customer Analysis, Marketing Strategies, Search Engine Optimization, A/B Testing, Google Ads, Data Storytelling, Smart Goals, Campaign Management, Analytics, Predictive Analytics, Analysis, Data Visualization, Target Audience, Process Improvement and Optimization, Process Optimization
Beginner · Specialization · 3 - 6 Months

Board Infinity
Advanced · Course · 1 - 4 Weeks

Skills you'll gain: Marketing Analytics, A/B Testing, Customer Analysis, Anomaly Detection, Dashboard, Time Series Analysis and Forecasting, Regression Analysis, Customer Insights, Data Presentation, Statistical Methods, Marketing Effectiveness, Marketing Strategies, Forecasting, Analytics, Market Research, Statistical Analysis, Predictive Analytics, Digital Advertising, Exploratory Data Analysis, Data Transformation
Intermediate · Course · 3 - 6 Months

Skills you'll gain: Business Intelligence, Marketing Analytics, Pivot Tables And Charts, Dashboard, Data Visualization, Power BI, Tableau Software, Google Analytics, Data Visualization Software, Microsoft Excel, Marketing, Data Collection, Statistics, Key Performance Indicators (KPIs), Web Analytics, Data Analysis, Market Analysis, Market Intelligence, Market Research, Data Management
Beginner · Course · 1 - 3 Months

Skills you'll gain: Marketo, Marketing Automation, Email Automation, Marketing Operations, Campaign Management, Style Guides, HubSpot CRM, Performance Analysis, Marketing Analytics, Compliance Auditing, Marketing Strategies, Performance Measurement, Lead Generation, Performance Metric, Brand Management, Customer Relationship Management, Benchmarking, Analytics, Data Import/Export
Beginner · Course · 1 - 3 Months

Board Infinity
Skills you'll gain: Google Analytics, Looker (Software), Marketing Analytics, Marketing Budgets, Google Ads, Data Governance, Marketing Effectiveness, Marketing Channel, Data Storytelling, Data Integration, Presentations, Dashboard, Predictive Analytics, Return On Investment
Advanced · Course · 1 - 4 Weeks

Skills you'll gain: Data Storytelling, Dashboard, Data Pipelines, Web Analytics, Strategic Prioritization, Customer Retention, Process Analysis, Customer Analysis, Product Strategy, SQL, Data Analysis, Business Intelligence, Data Warehousing, Pandas (Python Package), Performance Metric, Statistical Analysis, Scikit Learn (Machine Learning Library), Decision Making, Resource Allocation, Python Programming
Intermediate · Specialization · 3 - 6 Months

Board Infinity
Skills you'll gain: Google Analytics, Data Storytelling, Data Presentation, Marketing Analytics, Web Analytics, Data Validation, Dashboard, Customer Insights, Data-Driven Decision-Making, Predictive Analytics, Analytics, Information Privacy, Data Collection, Key Performance Indicators (KPIs), Real Time Data
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Marketing Analytics, Content Performance Analysis, Google Analytics, Web Analytics and SEO, Keyword Research, Customer Analysis, Web Analytics, Marketing Effectiveness, Marketing Strategies, Search Engine Optimization, Campaign Management, Data Validation, Cross-Channel Marketing, Search Engine Marketing, Trend Analysis, Predictive Analytics, Performance Analysis, Variance Analysis, Advertising Campaigns, Model Evaluation
Beginner · Course · 1 - 3 Months