• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    D

    Duke University

    Climate Science for Everyone

    Skills you'll gain: Climate Change Adaptation, Climate Change Mitigation, Environmental Issue, International Relations, Environmental Policy, Environmental Science, Pollution Prevention, Sustainable Development, Social Impact, Community Development, Mitigation, Trend Analysis

    4.9
    Rating, 4.9 out of 5 stars
    ·
    23 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Starweaver

    CEO Playbook: Generative AI

    Skills you'll gain: Responsible AI, Google Gemini, Anthropic Claude, AI Enablement, ChatGPT, Business Transformation, Digital Transformation, Leadership, Strategic Leadership, Strategic Thinking, Generative AI, Competitive Intelligence, Stakeholder Communications, Decision Intelligence, Organizational Change, Strategic Communication, Communication Strategies, Business Ethics, Analytical Skills, Strategic Marketing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    6 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Virginia

    Patrick Henry: Forgotten Founder

    Skills you'll gain: Political Sciences, Social Studies, Public Affairs, Policy Analysis, European History, Public History, Oral Expression, Advocacy, Persuasive Communication, Governance

    4.9
    Rating, 4.9 out of 5 stars
    ·
    184 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    E

    Emory University

    Driving Customer Equity with AI

    Skills you'll gain: Marketing Automation, Customer Retention, Marketing Operations, Marketing Effectiveness, Customer Acquisition Management, Marketing Analytics, Customer Analysis, Data-Driven Marketing, AI Enablement, Generative AI Agents

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    T

    The University of Sydney

    The Place of Music in 21st Century Education

    Skills you'll gain: Music, Digital pedagogy, Musical Composition, World Music, Classical Music, Education Software and Technology, Instrumental Music, Formal Learning, Creativity, Childhood Education and Development, Electronic Media

    4.8
    Rating, 4.8 out of 5 stars
    ·
    71 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Empathic AI Communication, Trust & Ethical Use

    Skills you'll gain: UI/UX Research, User Research, Empathy, De-escalation Techniques, Active Listening, Responsible AI, Data Sharing, User Experience, Verbal Communication Skills, ChatGPT, Interpersonal Communications, AI literacy, Anthropic Claude, Data Ethics, Consumer Behaviour, Prompt Engineering, Strategic Decision-Making, Information Privacy, Trustworthiness, Mitigation

    Beginner · Specialization · 3 - 6 Months

  • A

    Amazon Web Services

    Skills and Best Practices for Cloud Support Associates

    Skills you'll gain: Root Cause Analysis, Customer Relationship Building, Customer Relationship Management, Relationship Management, Problem Management, Verbal Communication Skills, Cloud Management, Customer Support, Amazon Web Services, Technical Support and Services, Oral Expression, Customer and Client Support, Communication, Consultative Approaches, Technical Support, Cloud Security, Cloud Services, Automation, Collaboration, Incident Management

    4.9
    Rating, 4.9 out of 5 stars
    ·
    28 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Software Sales

    Skills you'll gain: Sales Strategy, Selling Techniques, Sales Presentation, Sales Process, Sales Development, General Sales Practices, Market Analysis, Sales, Specialized Sales, Technical Sales, Customer Relationship Building, Customer Relationship Management, Market Opportunities, Customer Engagement, Customer Analysis, Market Dynamics, Value Propositions, Company, Product, and Service Knowledge, Customer Communications Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    35 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    GenAI in Business: Strategies for Successful Execution

    Skills you'll gain: Generative AI, AI Product Strategy, AI Enablement, Customer experience strategy (CX), Communication Planning, Innovation, Performance Analysis, Performance Measurement, Project Risk Management, Project Performance, Solution Design, Performance Metric, Risk Management, Experience Design, Risk Management Framework, Communication Strategies, Stakeholder Communications, Process Design, Internal Communications, Business Strategy

    4.9
    Rating, 4.9 out of 5 stars
    ·
    42 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Pillar #2: Drug Utilization - Drivers and Consequences

    Skills you'll gain: Medication Therapy Management, Pharmacotherapy, Pharmacology, Medical Prescription, Patient Education And Counseling, Pharmaceuticals, Clinical Pharmacy, Patient Education and Support, Drug Development, Value-Based Care, Utilization Management, Health Policy, Patient Safety, Research Design, Epidemiology

    4.4
    Rating, 4.4 out of 5 stars
    ·
    10 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    Edureka

    Generative Engine Optimization (GEO) Business Applications

    Skills you'll gain: Generative Engine Optimization (GEO), Content Optimization, Digital Media Strategy, Data-Driven Marketing, Marketing Analytics, Automation, Language Interpretation, Translation, and Studies

    Advanced · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Teamwork and Creativity

    Skills you'll gain: Creative Thinking, Creativity, Ideation, Creative Problem-Solving, Brainstorming, Innovation, Persuasive Communication, Cognitive flexibility, Team Building, Teamwork, Open Mindset, Team Motivation, Team Oriented, Influencing, Communication, Team Collaboration, Communication Strategies, Collaboration, Storytelling, Decision Making

    4.7
    Rating, 4.7 out of 5 stars
    ·
    65 reviews

    Beginner · Course · 1 - 3 Months

1…393394395…585

In summary, here are 10 of our most popular social media marketing courses

  • Climate Science for Everyone: Duke University
  • CEO Playbook: Generative AI: Starweaver
  • Patrick Henry: Forgotten Founder: University of Virginia
  • Driving Customer Equity with AI: Emory University
  • The Place of Music in 21st Century Education: The University of Sydney
  • Empathic AI Communication, Trust & Ethical Use: Coursera
  • Skills and Best Practices for Cloud Support Associates: Amazon Web Services
  • Software Sales: Coursera
  • GenAI in Business: Strategies for Successful Execution: University of Michigan
  • Pillar #2: Drug Utilization - Drivers and Consequences: Johns Hopkins University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok