Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Infographics, Diagram Design, Data Visualization, Data Sharing, Graphic and Visual Design Software, Graphic Design, Business Analytics
Beginner · Guided Project · Less Than 2 Hours

University of Minnesota
Skills you'll gain: Social Determinants Of Health, Scatter Plots, Health Policy, Environmental Monitoring, Environmental Science, Data Analysis, Health Education, Health Equity, Community Health, Regression Analysis, Systems Thinking, Public Health, Sustainable Development, Health Informatics, Forecasting, Climate Change Adaptation, Data Visualization
Beginner · Course · 1 - 3 Months

Illinois Tech
Skills you'll gain: NoSQL, Big Data, Apache Hadoop, Apache Spark, Data Infrastructure, Real Time Data, Apache Kafka, Data Management, Apache Cassandra, Apache Hive, Data Lakes, MongoDB, Databases, Data Ethics, Distributed Computing, Data Processing, Informatics, Cloud Computing, Software Design Patterns, Data Storage
Build toward a degree
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Instagram, Social Media Content, Competitive Analysis, Content Performance Analysis, Target Audience, Content Strategy, Social Media Strategy, Scheduling, Social Media Marketing, Brand Strategy, Content Creation
Beginner · Course · 1 - 4 Weeks
University of Michigan
Skills you'll gain: Statistical Modeling, Statistics, Regression Analysis, Statistical Methods, Statistical Inference, Probability & Statistics, Correlation Analysis, Data Analysis, Statistical Analysis, Statistical Hypothesis Testing
Intermediate · Course · 1 - 4 Weeks

Arizona State University
Skills you'll gain: Data Transformation, Engineering Management, Data-Driven Decision-Making, Computational Thinking, Exploratory Data Analysis, Data Storytelling, Capacity Management, Data Analysis, Data Warehousing, Data Strategy, Data Management, Data Lakes, Unstructured Data, Business Intelligence, Data Governance, Data Access, Data Literacy, Solution Design, Management Reporting, Needs Assessment
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Social Media Content, Social Media, Social Media Marketing, Social Media Management, Content Creation, Instagram, Scheduling, Facebook, Content Management, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Instagram, Social Media, Social Media Content, Social Media Marketing, Social Media Strategy, Brand Awareness, Photo Editing, Advertising
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: TikTok, Video Editing, Storytelling, Videography, Content Creation, Photo/Video Production and Technology, Editing, Scripting
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Collaborative Software, Style Guides, Brand Management, Version Control, Workflow Management, Compliance Auditing, Marketing Analytics, Branding, Marketing Design, Document Management, Quality Assurance, Digital Marketing
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Manipulation, Data Pipelines, Data Transformation, Data Quality, Data Cleansing, Data Preprocessing, Data Import/Export, Extract, Transform, Load, Exploratory Data Analysis, Big Data, Google Analytics
Intermediate · Project · Less Than 2 Hours

Fundação Instituto de Administração
Skills you'll gain: Quantitative Research, Survey Creation, Sampling (Statistics), Business Research, Data Collection, Market Research, Data Analysis, Research Methodologies, Statistical Analysis, Data Quality
Beginner · Course · 1 - 4 Weeks