Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Macquarie University
Skills you'll gain: Business Strategy, Strategic Thinking, Growth Strategies, Competitive Analysis, Corporate Strategy, Strategic Marketing, Value Propositions, Organizational Strategy, Customer Analysis, Business Planning, Market Analysis, Market Share, Strategic Decision-Making, New Business Development, Market Opportunities, Market Dynamics, Innovation
Beginner · Course · 1 - 3 Months

University of Pittsburgh
Skills you'll gain: Bayesian Statistics, Data-Driven Decision-Making, Statistical Modeling, Predictive Analytics, Predictive Modeling, Applied Machine Learning, Markov Model, Statistical Methods, Data Science, Health Informatics, Statistical Inference, Statistical Machine Learning, Statistical Programming, Regression Analysis, Statistical Analysis, Machine Learning, Machine Learning Algorithms, Python Programming, Probability Distribution, Computational Thinking
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Model Deployment, Analytics, R Programming, Scripting, Google Sheets, Email Automation, Tidyverse (R Package), Predictive Modeling, Automation, Data Manipulation, Health Technology, GitHub, Gmail, Git (Version Control System), Command-Line Interface
Intermediate · Guided Project · Less Than 2 Hours

Salesforce
Skills you'll gain: Customer Relationship Management, Customer Relationship Management (CRM) Software, Sales Process, Salesforce, Sales, B2B Sales, Customer Data Management, Databases, Data Management, Data Cleansing, Business-To-Consumer
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Plot (Graphics), Matplotlib, Data Visualization, Probability & Statistics, Plotly, Statistical Analysis, Statistical Methods, Data Visualization Software, Statistical Hypothesis Testing, Seaborn, Data Science, Programming Principles, Pandas (Python Package), Statistics, Descriptive Statistics, Data Analysis, NumPy, Probability, Python Programming
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: A/B Testing, Email Marketing, Test Planning, Statistical Hypothesis Testing, Data-Driven Marketing, Campaign Management, Content Optimization, Performance Analysis, Business Metrics, Performance Improvement, Data-Driven Decision-Making, Analysis
Beginner · Course · 1 - 4 Weeks

Ball State University
Skills you'll gain: Statistical Methods, Probability & Statistics, Probability, Statistical Modeling, Statistical Programming, Statistical Analysis, Probability Distribution, Statistical Inference, Bayesian Statistics, Data Science, Sampling (Statistics), Statistical Hypothesis Testing, R Programming, Dimensionality Reduction, R (Software), Simulations, Statistical Visualization
Build toward a degree
Intermediate · Course · 1 - 3 Months
LearnQuest
Skills you'll gain: Sales Management, Sales Strategy, Sales, Initiative and Leadership, Sales Presentations, Regional Sales, Tenacity, Resilience, Case Studies, Stress Management, Data-Driven Marketing, Sales Development, Consultative Selling, Persistence, Trustworthiness, Influencing, Business Ethics, Decision Making, Ethical Standards And Conduct, Marketing Psychology
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Pinterest, Advertising Campaigns, Advertising, Online Advertising, Paid media, Marketing, Social Media
Beginner · Guided Project · Less Than 2 Hours

Empower School of Health
Skills you'll gain: Health Informatics, Health Technology, Emerging Technologies, Digital Transformation, Health Systems, Big Data, Health Care, Robotics, Surgery, Blockchain, Artificial Intelligence, Medical Privacy, Health Equity, Systems Integration, Data Sharing, Rehabilitation, Predictive Analytics, AI Integrations
Intermediate · Course · 1 - 4 Weeks

Alex Genadinik
Skills you'll gain: Vibe coding, LLM Application, Generative AI Agents, Email Automation, Agentic Workflows, Large Language Modeling, AI Integrations, AI Workflows, Agentic systems, Software As A Service, Prompt Engineering, Tool Calling, Sales Process, Sales Development, Business Logic, No-Code Development, Development Testing, Application Programming Interface (API)
Mixed · Course · 1 - 3 Months

Skills you'll gain: Make.com, JSON, Outbound Calls, Application Programming Interface (API), Phone Sales, Cold Calling, Booking (Sales), Setting Appointments, Systems Integration, Personalized Campaigns, No-Code Development, Calendar Management, Technical Sales, Automation, AI Personalization, Scripting, Scheduling
Intermediate · Guided Project · Less Than 2 Hours