• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Microsoft

    Data-Driven Decision Making in Account Management

    Skills you'll gain: Key Performance Indicators (KPIs), Budget Management, Performance Analysis, Performance Metric, Financial Management, Financial Data, Performance Measurement, Account Strategy, Data Analysis, Account Management, Performance Reporting, Analytics, Data-Driven Decision-Making, Customer Analysis, Data Visualization Software, Customer Data Management, Power BI, Customer Insights, Budgeting, Microsoft Copilot

    Advanced · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    C

    CertNexus

    AgenticAIBIZ (Exam AGZ-110): Foundations of Agentic AI

    Skills you'll gain: Agentic systems, Generative AI Agents, Responsible AI, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Risk Management, Business Process Automation, Generative AI, Business Strategy, Automation, Data Strategy, Process Improvement, Large Language Modeling, Process Improvement and Optimization, Data Ethics, Process Optimization, Operational Efficiency, Customer Service, User Experience, Marketing

    Mixed · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    How to create and join teams using Canva

    Skills you'll gain: Collaborative Software, Data Sharing, File Management

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    U

    University of Maryland, College Park

    Generating Vision: Long-Term Ideas to Motivate Stakeholders

    Skills you'll gain: Strategic Thinking, Forecasting, Strategic Leadership, Product Roadmaps, Thought Leadership, Ideation, Business Strategy, Team Motivation, Innovation, Organizational Leadership, Brainstorming, Organizational Strategy, Strategic Communication, Corporate Strategy, Stakeholder Management, Business Priorities, Stakeholder Communications, Leadership, Employee Retention, Stakeholder Engagement

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    L

    LearnQuest

    Coaching Sales Professionals

    Skills you'll gain: Consultative Selling, Sales Prospecting, Consultative Approaches, Selling Techniques, Sales Development, General Sales Practices, Sales Management, Lifelong Learning, Sales Training, Lead Generation, Sales Operations, Communication, Process Optimization, Presentations, User Research, Regional Sales, B2B Sales, Customer Relationship Management (CRM) Software, Account Management, Negotiation

    Beginner · Specialization · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Utilize Survey Monkey as an Evaluation Tool

    Skills you'll gain: Employee Surveys, Analysis, User Feedback, Employee Training, Events and Conferences, Program Evaluation, Driving engagement, User Accounts

    4.6
    Rating, 4.6 out of 5 stars
    ·
    10 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Product Intelligence: Unlock Insights for Product Success

    Skills you'll gain: Data Storytelling, Data Presentation, Data-Driven Decision-Making, Strategic Decision-Making, Product Management, Customer Insights, Data Analysis, Forecasting, A/B Testing, Business Analytics, Analytics, Prioritization, Statistical Analysis, Business Metrics, User Research, Customer Retention, Machine Learning Methods, Root Cause Analysis, Statistical Methods, Stakeholder Communications

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free
    Free
    C

    Coursera

    Créer des visuels Facebook avec PicMonkey pour entreprises

    Skills you'll gain: Facebook, Social Media Content, Brand Awareness, Advertising Campaigns, Advertising, Social Media Marketing, Social Media, Content Creation, Event Marketing, Graphic and Visual Design Software, Graphic and Visual Design, Brand Loyalty, Content Marketing, Customer Engagement, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free
    Free
    C

    Coursera

    Premiers pas avec Studio de création Facebook

    Skills you'll gain: Facebook, Content Scheduling, Social Media Management, Social Media Content, Social Media, Digital Publishing, Social Media Marketing, Content Creation, Web Presence, Driving engagement, Scheduling, Drive Engagement, Photo/Video Production and Technology, Shared Media, Live Streaming, Cross-Channel Marketing, Android Studio

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    U

    University of Illinois Urbana-Champaign

    Conceptos y lenguaje de las organizaciones

    Skills you'll gain: Data Visualization, Data Presentation, Data Storytelling, Data Literacy, Business Analytics, Performance Measurement, Analytical Skills, Data Visualization Software, Accounting, Performance Appraisal, Business, Performance Management, Analytics, Business Strategy, Marketing, Strategic Communication, Organizational Strategy, General Accounting, Data Analysis, Strategic Marketing

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Optimize Content with SEO and Analytics

    Skills you'll gain: Content Performance Analysis, Content Optimization, Web Analytics and SEO, Content Creation, Web Content, Search Engine Optimization, Performance Analysis, Digital Publishing, Content Marketing, Driving engagement, Content Management Systems, Web Analytics, Performance Measurement, Performance Metric, Performance Improvement, Data-Driven Marketing, Copywriting, Process Optimization, Benchmarking, Data-Driven Decision-Making

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    PracticalGrowth

    Career Effectiveness: Balance, Networking & Collaboration

    Skills you'll gain: Team Collaboration, Sprint Retrospectives, Collaboration, Teamwork, Discussion Facilitation, Communication Strategies, Influencing, Team Building, Business Communication, Communication, Stakeholder Communications, Professional Networking, Productivity, Time Management, Content Strategy, Performance Metric, Data Storytelling, Negotiation, Value Propositions, Proposal Development

    Beginner · Specialization · 3 - 6 Months

1…385386387…519

In summary, here are 10 of our most popular marketing strategy courses

  • Data-Driven Decision Making in Account Management: Microsoft
  • AgenticAIBIZ (Exam AGZ-110): Foundations of Agentic AI: CertNexus
  • How to create and join teams using Canva: Coursera
  • Generating Vision: Long-Term Ideas to Motivate Stakeholders: University of Maryland, College Park
  • Coaching Sales Professionals: LearnQuest
  • Utilize Survey Monkey as an Evaluation Tool: Coursera
  • Product Intelligence: Unlock Insights for Product Success: Coursera
  • Créer des visuels Facebook avec PicMonkey pour entreprises: Coursera
  • Premiers pas avec Studio de création Facebook: Coursera
  • Conceptos y lenguaje de las organizaciones: University of Illinois Urbana-Champaign

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok