• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Cómo empezar con Facebook Commerce Manager

    Skills you'll gain: Facebook, E-Commerce, Sales Management, Online Advertising, Digital Advertising, Product Knowledge, Social Media Marketing, Social Media, Product Promotion

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    زيادة عدد المتابعين عبر البحث عن الكلمات الرئيسية والهاشتاغ

    Skills you'll gain: Content Performance Analysis, Instagram, TikTok, Social Media, Social Media Marketing, Growth Strategies, Social Media Strategy, Pinterest, Keyword Research, Drive Engagement

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    LearnQuest

    Sales Team Management

    Skills you'll gain: Sales Management, Team Leadership, Sales Training, Virtual Teams, Team Management, Sales Enablement, Team Motivation, Sales, Team Performance Management, Sales Pipelines, Sales Process, Innovation, Overcoming Objections, Conflict Management, Performance Analysis, Employee Onboarding, Drive Engagement, Employee Retention, Customer Engagement, Recognizing Others

    Beginner · Specialization · 1 - 3 Months

  • C

    Coursera

    كيفية بناء ديموغرافية جمهورك المستهدف على فيسبوك

    Skills you'll gain: Facebook, Target Audience, Social Media, Social Media Marketing, Social Media Campaigns, Social Media Content, Advertising, Online Advertising, Customer Insights, Business Development, Business

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Configurer et modifier le paiement dans Facebook Ad Manager

    Skills you'll gain: Target Audience, Facebook, Pay Per Click Advertising, Online Advertising, Advertising Campaigns, Performance marketing, Digital Advertising, Advertising, Marketing, Payment Processing, Social Media

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    Social Determinants of Health: Vulnerable Populations

    Skills you'll gain: Health Disparities, Social Determinants Of Health, Health Equity, Maternal Health, Statistical Software, Box Plots, Data Analysis, Health Policy, Child Health, Socioeconomics, Health Informatics, Statistical Hypothesis Testing, Public Health, Data Visualization, Diversity Awareness, Policy Analysis

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    NumPy & Pandas: Analyze & Manage Retail Data

    Skills you'll gain: Data Import/Export, NumPy, Pandas (Python Package), Pivot Tables And Charts, Business Reporting, Data Manipulation, Analytics, Data Processing, Management Reporting, Data Wrangling, Business Analytics, Data Cleansing, Data Analysis, Data Transformation, Statistical Analysis, Data Management, Descriptive Statistics, Linear Algebra

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    TikTok Optimization: Grow Your Presence

    Skills you'll gain: TikTok, Content Performance Analysis, Content Creation, Content Strategy, Data-Driven Decision-Making, Marketing Analytics, Social Media Marketing, Brand Marketing, E-Commerce, Revenue Management, Live Streaming

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Python Case Study - Sentiment Analysis

    Skills you'll gain: Model Evaluation, Machine Learning Algorithms, Classification Algorithms, Data Preprocessing, Natural Language Processing, Machine Learning Methods, Text Mining, Scikit Learn (Machine Learning Library), Data Manipulation, Data Cleansing, Python Programming, Analysis, Pandas (Python Package), Development Environment, Software Development Tools, Algorithms

    4.9
    Rating, 4.9 out of 5 stars
    ·
    17 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Sales Analysis with Claude

    Skills you'll gain: Sales Strategy, Sales Process, Anthropic Claude, Sales, Sales Development, Sales Pipelines, Sales Management, Data-Driven Decision-Making, Inside Sales, AI Personalization, Customer Analysis, Customer Insights, Customer experience improvement, Market Analysis, Trend Analysis, Forecasting, Analysis, Market Trend

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Bridging Data and Practice for Personalized Nutrition

    Skills you'll gain: AI Personalization, Nutrition and Diet, Nutritional Assessment, Personalized Service, Clinical Nutrition, Medical Nutrition Therapy, Nutrition Education, Data Ethics, Data Collection, Patient Education And Counseling, Data Analysis, Clinical Research, Health Technology, Consumer Behaviour, Continuous Monitoring

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    LearnKartS

    Salesforce Data Management, Reports, and Dashboards

    Skills you'll gain: Dashboard, Salesforce Development, Salesforce, Analytics, Data Import/Export, Data Presentation, Data Analysis, Business Reporting, Data Cleansing, Data Migration, Data Management, Data Sharing, Data Validation, Data Security

    Intermediate · Course · 1 - 4 Weeks

1…382383384…454

In summary, here are 10 of our most popular marketing analytics courses

  • Cómo empezar con Facebook Commerce Manager: Coursera
  • زيادة عدد المتابعين عبر البحث عن الكلمات الرئيسية والهاشتاغ: Coursera
  • Sales Team Management: LearnQuest
  • كيفية بناء ديموغرافية جمهورك المستهدف على فيسبوك: Coursera
  • Configurer et modifier le paiement dans Facebook Ad Manager: Coursera
  • Social Determinants of Health: Vulnerable Populations: University of Minnesota
  • NumPy & Pandas: Analyze & Manage Retail Data: EDUCBA
  • TikTok Optimization: Grow Your Presence: Coursera
  • Python Case Study - Sentiment Analysis: EDUCBA
  • Sales Analysis with Claude : Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok