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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Digital Marketing Specialists

    Skills you'll gain: Generative AI, Marketing Analytics, Data Ethics, Brand Strategy, Content Creation, Content Marketing, Responsible AI, Brand Management, Brand Awareness, Prompt Engineering, Analytics, AI Personalization, Data Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    46 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    SAS

    Getting Started with SAS Visual Analytics

    Skills you'll gain: SAS (Software), Data Quality, Data Analysis, Exploratory Data Analysis, Virtual Environment, Data Manipulation, Interactive Data Visualization, Data Access, Data Preprocessing, Business Analysis, Business Reporting, Statistical Programming

    4.7
    Rating, 4.7 out of 5 stars
    ·
    890 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    H

    Hult International Business School

    Mastering Sales: From Fundamentals to Career Success

    Skills you'll gain: Active Listening, Rapport Building, Sales Strategy, Sales Process, Sales Presentation, Communication, Prospecting and Qualification, Influencing, Relationship Building, Professional Development, Negotiation, Interviewing Skills, Branding, Time Management

    5
    Rating, 5 out of 5 stars
    ·
    11 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    P

    Pontificia Universidad Católica del Perú

    Relación entre Branding y Marketing

    Skills you'll gain: Brand Management, Strategic Marketing, Branding, Marketing Strategies, Marketing, Brand Strategy, Brand Awareness, Value Propositions, Go To Market Strategy, Consumer Behaviour, Market Analysis, Digital Marketing

    4.9
    Rating, 4.9 out of 5 stars
    ·
    20 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California San Diego

    Python Data Products for Predictive Analytics

    Skills you'll gain: Model Evaluation, Model Deployment, Supervised Learning, Feature Engineering, Predictive Modeling, Data Processing, Data Manipulation, Predictive Analytics, MLOps (Machine Learning Operations), Classification Algorithms, Applied Machine Learning, Data Visualization, Design Thinking, Web Scraping, Machine Learning Algorithms, Flask (Web Framework), Data Visualization Software, Data Validation, Machine Learning, Python Programming

    4.2
    Rating, 4.2 out of 5 stars
    ·
    253 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    N

    Northeastern University

    Analytics in Healthcare Management and Administration

    Skills you'll gain: Performance Improvement, Process Analysis, Health Care Administration, Process Mapping, Health Systems, Health Informatics, Business Analytics, Clinical Trials, Systems Thinking, Quality Improvement, Change Management, Analytics, Patient-centered Care, Health Care, Care Coordination, AI Personalization, Precision Medicine, Data Analysis, Strategic Thinking, Leadership

    4.7
    Rating, 4.7 out of 5 stars
    ·
    39 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Set and Evaluate Winning Marketing KPIs

    Skills you'll gain: Key Performance Indicators (KPIs), Marketing Effectiveness, Performance Measurement, Performance Metric, Performance Analysis, Business Metrics, Marketing Analytics, Performance Management, Data-Driven Decision-Making, Benchmarking, Root Cause Analysis, Goal Setting, Gap Analysis, Statistical Hypothesis Testing, Corrective and Preventive Action (CAPA), Trend Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    Edureka

    Advanced Analytics with Power BI

    Skills you'll gain: Microsoft Power Platform, Statistical Reporting, Data-Driven Decision-Making

    4.2
    Rating, 4.2 out of 5 stars
    ·
    15 reviews

    Intermediate · Course · 1 - 3 Months

  • U

    University of Illinois at Urbana-Champaign

    Business Analytics Graduate Certificate

    Skills you'll gain: Business Strategy, Data Visualization, Data Storytelling, Management Accounting, Model Evaluation, Fund Accounting, Operations Management, Organizational Change, Mergers & Acquisitions, Financial Statement Analysis, Project Closure, Risk Management, Social Determinants Of Health, Revenue Recognition, Entrepreneurship, Data Governance, Financial Auditing, Generative AI, Supply And Demand, Statistical Inference

    Credit offered

    Graduate Certificate · 6 - 12 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    AI & Predictive Analytics with Python

    Skills you'll gain: Unsupervised Learning, Predictive Modeling, Supervised Learning, Model Evaluation, Applied Machine Learning, Predictive Analytics, Random Forest Algorithm, Text Mining, Classification Algorithms, Natural Language Processing, Machine Learning Algorithms, Artificial Intelligence, Computational Logic, Python Programming, Data Science, Unstructured Data, Data Preprocessing, Algorithms

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    Starweaver

    GenAI Data and Analytics Academy

    Skills you'll gain: Prompt Engineering, Generative AI Agents, Retrieval-Augmented Generation, CrewAI, AI Orchestration, Vector Databases, Model Deployment, AI Personalization, Generative AI, Transfer Learning, Kubernetes, Enterprise Application Management, ChatGPT, AI Workflows, Containerization, Agentic systems, MLOps (Machine Learning Operations), Python Programming, System Monitoring, Engineering

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    YouTube Ads & Video Marketing

    Skills you'll gain: Advertising, Advertising Campaigns, Sales Presentation, Digital Advertising, Video Production, Copywriting, Marketing Strategies, Target Audience, Drive Engagement

    Mixed · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • GenAI for Digital Marketing Specialists: Coursera
  • Getting Started with SAS Visual Analytics : SAS
  • Mastering Sales: From Fundamentals to Career Success: Hult International Business School
  • Relación entre Branding y Marketing: Pontificia Universidad Católica del Perú
  • Python Data Products for Predictive Analytics: University of California San Diego
  • Analytics in Healthcare Management and Administration: Northeastern University
  • Set and Evaluate Winning Marketing KPIs: Coursera
  • Advanced Analytics with Power BI: Edureka
  • Business Analytics Graduate Certificate: University of Illinois at Urbana-Champaign
  • AI & Predictive Analytics with Python: EDUCBA

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Digital Marketing (13)
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Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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