Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Coursera
Skills you'll gain: Marketing Design, Graphic Design, Data Visualization, Advertising, Marketing, Project Design, User Accounts, Data Sharing, Account Management
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Video Production, Photo/Video Production and Technology, Content Strategy, Content Creation, Storytelling, Driving engagement, Video Editing, Post-Production
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Visualization, Analysis
Advanced · Course · 1 - 4 Weeks

Harvard Business Review
Skills you'll gain: Business Planning, Operating Budget, Budget Management, Business Strategy, Resource Allocation, Business Strategies, Budgeting, Resource Management, Marketing Operations, Project Planning, Organizational Strategy, Marketing Strategies, Capital Budgeting, Variance Analysis, Organizational Development, Competitive Analysis, Financial Planning, Goal Setting, Finance
Intermediate · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Customer Success Management, Customer Relationship Building, Customer Relationship Management, Consultative Approaches, Market Analysis, Market Opportunities, Organizational Structure, Market Data, Business Relationship Management, Rapport Building, Business Modeling, Business Solutions, Business Technologies, Active Listening, Consulting, Relationship Building, Technology Solutions
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Microsoft Office, Document Management
Beginner · Guided Project · Less Than 2 Hours
Skills you'll gain: Prompt Engineering, Risk Modeling, Risk Analysis, Continuous Monitoring, Data Synthesis, Decision Intelligence, Generative AI, Risk Management Framework, Risk Management, Data-Driven Decision-Making, Data Integration, AI Integrations, Automation
Advanced · Course · 1 - 4 Weeks

Alex Genadinik
Skills you'll gain: Advertising, Google Ads, Paid media, Advertising Campaigns, Pay Per Click Advertising, Performance marketing, Content Optimization, Product Promotion, Marketing, Selling Techniques, Conversion Funnel Analysis, Digital Marketing
Mixed · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Quantitative Research, Survey Creation, Sampling (Statistics), Data Collection, Market Research, Data Analysis, Research Methodologies, Statistical Analysis, Data Quality, Sample Size Determination
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Target Audience, Campaign Management, Marketing Effectiveness, Meta Ads Manager, Advertising Campaigns, Customer Insights, Online Advertising, Customer Analysis, Content Creation, Target Market, Promotions and Campaigns, Facebook, Content Strategy, Data-Driven Marketing, Content Marketing, Data Import/Export, Social Media Analytics, Social Media, Social Media Marketing, Business Metrics
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: AI Workflows, Tool Calling, OAuth, Model Context Protocol, AI Orchestration, AI Integrations, Generative AI Agents, Interoperability, Agentic Workflows, Application Programming Interface (API), Agentic systems, Authentications, Real Time Data, Data Persistence, Context Management, Software Design Patterns, Authorization (Computing)
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Brand Marketing, Brand Strategy, Marketing Effectiveness, Branding, Marketing Planning, Strategic Marketing, Brand Management, Marketing Strategies, Business Priorities, Campaign Management, Market Share, Marketing Analytics, Strategic Planning, Key Performance Indicators (KPIs), Case Studies, Stakeholder Communications
Intermediate · Course · 1 - 4 Weeks