Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of Pittsburgh
Skills you'll gain: Statistical Analysis, Statistical Methods, Statistical Modeling, Predictive Modeling, Data Analysis, Statistics, Integral Calculus, Probability & Statistics, Data Science, Probability Distribution, Calculus, Mathematics and Mathematical Modeling, Applied Mathematics, Derivatives, Probability, Mathematical Modeling, Machine Learning, Algorithms
Build toward a degree
Beginner · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Customer Success Management, Customer Service, Customer Relationship Building, Customer Analysis, Customer Retention, Customer experience strategy (CX), Customer Engagement, Customer Relationship Management, Customer Insights, Target Audience, Organizational Structure, Key Performance Indicators (KPIs), Business Metrics, Organizational Change, Value Propositions, Drive Engagement
Beginner · Course · 1 - 4 Weeks

University of Maryland, College Park
Skills you'll gain: Product Roadmaps, Agile Product Development, Backlogs, DevOps, Lean Methodologies, Analytics, Agile Methodology, Agile Project Management, Data-Driven Decision-Making, Data Analysis, Product Management, Operational Efficiency, Risk Management, Risk Analysis, Data Science, Product Development, Innovation, Product Strategy
Intermediate · Course · 1 - 3 Months

University of Illinois Urbana-Champaign
Skills you'll gain: Predictive Analytics, Machine Learning Methods, Machine Learning, Predictive Modeling, Decision Support Systems, Supervised Learning, Data-Driven Decision-Making, Analytics, Data Management, Data Collection, Data Analysis, Nutritional Assessment, Internet Of Things, Artificial Intelligence, Nutrition and Diet, Emerging Technologies, Health Assessment
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Data Import/Export, Data Wrangling, Data Analysis, Exploratory Data Analysis, Java, Data Processing, Data Manipulation, Java Programming, Statistical Methods, Statistics
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Prompt Engineering, Plot (Graphics), Prompt Engineering Tools, Large Language Modeling, Text Mining, Retrieval-Augmented Generation, Model Optimization, Data Visualization Software, Fine-tuning, Unstructured Data, Data Processing, Data Analysis
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Pandas (Python Package), Text Mining, Data Manipulation, Data Cleansing, Data Processing, Data Integration, Data Wrangling, Data Transformation, Unstructured Data, Data Preprocessing
Intermediate · Course · 1 - 3 Months

University of Michigan
Skills you'll gain: Data Literacy, Statistical Hypothesis Testing, Scientific Methods, Data Analysis, Statistical Reporting, Experimentation, Science and Research, Research Design, Analytical Skills, General Science and Research, Research, Peer Review, Probability & Statistics, Journalism, Statistical Inference, Statistical Methods, Media and Communications, Research Methodologies
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Retail Management, Case Studies, Retail Store Operations, Competitive Analysis, Market Analysis, Strategic Planning, Market Intelligence, Business Strategy, Competitive Intelligence, Milestones (Project Management), Growth Strategies, Organizational Strategy
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Adobe InDesign, Layout Design, Color Theory, Multimedia, Typography, Graphic and Visual Design, Color Matching, Graphic Design, Design, Graphic and Visual Design Software, Adobe Creative Cloud, Design Elements And Principles, Document Management, Digital Publishing
Beginner · Course · 1 - 3 Months
University of Glasgow
Skills you'll gain: Software Development Life Cycle, Program Development, Plot (Graphics), Data Presentation, Event-Driven Programming, Web Design and Development, Web Development Tools, Data Literacy, Animation and Game Design, Software Development, Hypertext Markup Language (HTML), Applied Machine Learning, Javascript, Interactive Design, Visualization (Computer Graphics), Graphics Software, Software Design, Application Design, Computer Graphics, Code Reusability
Beginner · Specialization · 3 - 6 Months

AI CERTs
Skills you'll gain: Responsible AI, Project Management Software, AI Product Strategy, Project Risk Management, Project Management, Project Implementation, Project Planning, Risk Management, AI Workflows, Timelines, Project Scoping, Project Performance, Scheduling, Governance, Team Collaboration, Generative AI Agents, Generative AI, Forecasting, Digital Transformation, Decision Making
Intermediate · Course · 1 - 3 Months