• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.

Popular Brand Management Courses and Certifications


  • U

    University of Illinois Urbana-Champaign

    Ubiquitous Learning and Instructional Technologies

    Skills you'll gain: Learning Management Systems, Education Software and Technology, Digital pedagogy, Instructional Strategies, Computer Science, Interactive Design, Emerging Technologies, AI Personalization, Collaborative Software, Artificial Intelligence

    4.5
    Rating, 4.5 out of 5 stars
    ·
    80 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Negotiations

    Skills you'll gain: Negotiation, Contract Negotiation, Trustworthiness, Conflict Management, Relationship Building, Communication, Composure, Emotional Intelligence, Rapport Building, Communication Strategies, Influencing, De-escalation Techniques, Business Ethics, Team Management, Stress Management

    4.5
    Rating, 4.5 out of 5 stars
    ·
    70 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    P

    Packt

    CISA: Certified Information Systems Auditor

    Skills you'll gain: Audit Planning, Service Level Agreement, Data Governance, Systems Development Life Cycle, Data Loss Prevention, Security Testing, Network Security, Software Development Life Cycle, IT Management, Systems Development, Incident Management, IT General Controls (ITGC), Problem Management, Control Objectives for Information and Related Technology (COBIT), Cryptography, Cloud Management, Generally Accepted Auditing Standards, Software Development Methodologies, Auditing, Internal Controls

    4.7
    Rating, 4.7 out of 5 stars
    ·
    71 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    S

    SkillUp

    Office Productivity Software and Windows Fundamentals  

    Skills you'll gain: File Management, Control Panels, Productivity Software, File Systems, Software Installation, Microsoft Windows, Business Software, Microsoft Office, Operating System Administration, Package and Software Management, Computer Literacy, Operational Efficiency, System Configuration

    4.7
    Rating, 4.7 out of 5 stars
    ·
    88 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    K

    Kennesaw State University

    Professional Selling: 3 Steps to High-Performance

    Skills you'll gain: Sales Prospecting, Prospecting and Qualification, Trustworthiness, Sales Process, Sales Development, Overcoming Objections, Closing (Sales), Selling Techniques, Verbal Communication Skills, Sales, Cold Calling, Consultative Selling, Sales Presentation, General Sales Practices, Customer Relationship Building, Needs Assessment, Oral Expression, Sales Presentations, Rapport Building, Sales Pipelines

    4.8
    Rating, 4.8 out of 5 stars
    ·
    94 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    Interactive Brokers

    U.S. Bond Investing Basics

    Skills you'll gain: Risk Analysis, Financial Trading, Securities Trading, Investments, Financial Market, Tax, Financial Regulations, Capital Markets, Investment Management, Financial Analysis, Risk Mitigation, Financial Industry Regulatory Authorities, Market Liquidity, Credit Risk, Income Tax, Market Dynamics, Tax Laws, Due Diligence

    4.7
    Rating, 4.7 out of 5 stars
    ·
    72 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of North Texas

    Management Foundations in the Hospitality Industry

    Skills you'll gain: Hospitality Services, Hospitality Management, Hotel And Restaurant Management, Hospitality and Food Services, Hospitality, Employee Training, Human Resources Management and Planning, Human Resource Management, Performance Appraisal, Talent Recruitment, Leadership and Management, Staff Management, Team Motivation, Human Capital, Management Training And Development, Training Programs, Human Resources, Training and Development, Customer experience improvement, Initiative and Leadership

    4.4
    Rating, 4.4 out of 5 stars
    ·
    86 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    Unilever

    Supply Chain Software Tools

    Skills you'll gain: Supply Chain Systems, Supply Chain Management, Supply Chain, Data Management, Data Lakes, Supply Chain Planning, Data Analysis Software, Real Time Data, Data Storage Technologies, Inventory Management System, Forecasting, Demand Planning, Data Analysis, Data-Driven Decision-Making, AI Enablement, Problem Solving

    4.7
    Rating, 4.7 out of 5 stars
    ·
    82 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    P

    Politecnico di Milano

    Energy management for real estate. Methods and digital tools

    Skills you'll gain: Energy and Utilities, Facility Management and Maintenance, Property Management Systems, Building Services Engineering, Facility Management, Plant Operations and Management, Thermal Management, Building Codes, Sustainable Architecture, HVAC, Engineering Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    188 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    Infosec

    Leadership

    Skills you'll gain: Cyber Governance, Security Management, Cybersecurity, Governance, Leadership Studies, Cyber Security Strategy, Information Assurance, Leadership, Change Management, Governance Risk Management and Compliance, Organizational Change

    4.4
    Rating, 4.4 out of 5 stars
    ·
    90 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University at Buffalo

    The Roles and Responsibilities of Nonprofit Boards of Directors within the Governance Process

    Skills you'll gain: Governance, Peer Review, Strategic Planning, Performance Measurement, Performance Review, Organizational Strategy, Strategic Leadership, Performance Management, Organizational Effectiveness, Performance Analysis, Resource Management, Governance Risk Management and Compliance, Fundraising, Resource Allocation, Case Studies, Leadership, Team Leadership, Analysis, Risk Management, Due Diligence

    4.5
    Rating, 4.5 out of 5 stars
    ·
    80 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Strategic Communications in Technical Organizations

    Skills you'll gain: Request for Proposal, Conflict Management, Presentations, Teamwork, Technical Communication, Storytelling, Persuasive Communication, Communication Strategies, Organizational Strategy, Non-Verbal Communication, Proposal Writing, Business Communication, Interpersonal Communications, Intercultural Competence, Communication, Target Audience, Oral Expression, Leadership Studies, Team Collaboration, Strategic Thinking

    4.9
    Rating, 4.9 out of 5 stars
    ·
    81 reviews

    Intermediate · Specialization · 3 - 6 Months

1…373374375…834

In summary, here are 10 of our most popular brand management courses

  • Ubiquitous Learning and Instructional Technologies: University of Illinois Urbana-Champaign
  • Negotiations: University of Pennsylvania
  • CISA: Certified Information Systems Auditor: Packt
  • Office Productivity Software and Windows Fundamentals  : SkillUp
  • Professional Selling: 3 Steps to High-Performance: Kennesaw State University
  • U.S. Bond Investing Basics: Interactive Brokers
  • Management Foundations in the Hospitality Industry: University of North Texas
  • Supply Chain Software Tools: Unilever
  • Energy management for real estate. Methods and digital tools: Politecnico di Milano
  • Leadership: Infosec

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok