• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


More to explore:

Popular Social Media Marketing Courses and Certifications


  • Status: Preview
    Preview
    U

    University of Pennsylvania

    The Science of Generosity: Do Good...Feel Good

    Skills you'll gain: Compassion, Philanthropy, Positivity, Empathy, Social Impact, Cultural Diversity, Cultural Sensitivity, Self-Awareness, Culture, Decision Making, Goal Setting, Planning

    4.3
    Rating, 4.3 out of 5 stars
    ·
    14 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Managing Conflicts with Cultural and Emotional Intelligence

    Skills you'll gain: Influencing, Leadership, Team Building, Communication, Decision Making

    5
    Rating, 5 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    How to Identify Your Target Audience

    Skills you'll gain: Target Audience, Customer Analysis, Customer Engagement, Customer experience improvement, Persona Development, Customer Insights, User Feedback, Market Research, Marketing Strategies, Data-Driven Decision-Making, Data Analysis, Business Development, Data Ethics, Ethical Standards And Conduct

    4.7
    Rating, 4.7 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    'Their' World and How You Define It

    Skills you'll gain: Diversity and Inclusion, Empathy, Cultural Sensitivity, Workplace inclusivity, Social Justice, Cultural Diversity, Social Impact, Cognitive flexibility, Self-Awareness, Innovation, Productivity, Autism Spectrum Disorders

    Build toward a degree

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    W

    Wesleyan University

    Data Analysis and Interpretation Capstone

    Skills you'll gain: Data Storytelling, Exploratory Data Analysis, Data Analysis, Data Visualization, Analytical Skills, Report Writing, Data Science, Data Management, Big Data, Statistical Analysis, Real Time Data, Research, Research Design

    4.7
    Rating, 4.7 out of 5 stars
    ·
    47 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    American Psychological Association

    Data Exploration in Psychology

    Skills you'll gain: Regression Analysis, Correlation Analysis, Statistical Software, Data Visualization, Statistical Analysis, Statistical Methods, Descriptive Statistics, Histogram, Data Analysis, Box Plots, Exploratory Data Analysis, Graphing, Data Visualization Software, Data Literacy, Probability & Statistics, Quantitative Research, Variance Analysis, Statistical Visualization, Statistics, Social Sciences

    4.5
    Rating, 4.5 out of 5 stars
    ·
    8 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    E

    ESSEC Business School

    L'investissement à impact : lever ou investir des fonds

    Skills you'll gain: Due Diligence, Investments, Investment Management, Entrepreneurship, Market Opportunities, Fundraising, Social Impact, Stakeholder Engagement, Relationship Building, Contract Negotiation, Finance

    4.6
    Rating, 4.6 out of 5 stars
    ·
    108 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    C

    Coursera

    How to Develop an Account Strategy

    Skills you'll gain: Account Strategy, Account Management, Customer Success Management, Customer Engagement, Customer Relationship Building, Customer Relationship Management, Milestones (Project Management), Growth Strategies, Expectation Management, Relationship Management, Data-Driven Decision-Making, Drive Engagement, Goal Setting, Needs Assessment

    4.2
    Rating, 4.2 out of 5 stars
    ·
    11 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Copy.AI for Beginners: Generate texts for various use cases

    Skills you'll gain: Prompt Engineering, Workflow Management, Generative AI, Organizational Skills, AI Workflows, Content Creation, Brand Management

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    U

    University of Pennsylvania

    Reconstructing America's Story

    Skills you'll gain: Case Law, Social Justice, World History, Political Sciences, Storytelling, Policy Analysis, Diversity Awareness

    4.8
    Rating, 4.8 out of 5 stars
    ·
    24 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    Salesforce

    Impulsa la productividad mediante la pila de tecnología

    Skills you'll gain: Customer Relationship Management, Sales Development, Technical Sales, Salesforce, Sales Prospecting, Sales, Lead Generation, Sales Strategy, Business Software, Productivity Software, Social Media, LinkedIn, Video Production

    Beginner · Course · 1 - 3 Months

  • Status: Free
    Free
    G

    Goldman Sachs

    Fundamentos de Negociação com o 10,000 Women da Goldman Sachs

    Skills you'll gain: Negotiation, Active Listening, Goal Setting, Communication, Rapport Building, Influencing, Expectation Management

    4.9
    Rating, 4.9 out of 5 stars
    ·
    53 reviews

    Mixed · Course · 1 - 4 Weeks

1…369370371…441

In summary, here are 10 of our most popular social media marketing courses

  • The Science of Generosity: Do Good...Feel Good: University of Pennsylvania
  • Managing Conflicts with Cultural and Emotional Intelligence: University of Maryland, College Park
  • How to Identify Your Target Audience: Coursera
  • 'Their' World and How You Define It: University of Colorado Boulder
  • Data Analysis and Interpretation Capstone: Wesleyan University
  • Data Exploration in Psychology: American Psychological Association
  • L'investissement à impact : lever ou investir des fonds: ESSEC Business School
  • How to Develop an Account Strategy: Coursera
  • Copy.AI for Beginners: Generate texts for various use cases: Coursera
  • Reconstructing America's Story: University of Pennsylvania

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok