Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

University of Pennsylvania
Skills you'll gain: Compassion, Philanthropy, Positivity, Empathy, Social Impact, Cultural Diversity, Cultural Sensitivity, Self-Awareness, Culture, Decision Making, Goal Setting, Planning
Beginner · Course · 1 - 4 Weeks

University of Maryland, College Park
Skills you'll gain: Influencing, Leadership, Team Building, Communication, Decision Making
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Target Audience, Customer Analysis, Customer Engagement, Customer experience improvement, Persona Development, Customer Insights, User Feedback, Market Research, Marketing Strategies, Data-Driven Decision-Making, Data Analysis, Business Development, Data Ethics, Ethical Standards And Conduct
Beginner · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Diversity and Inclusion, Empathy, Cultural Sensitivity, Workplace inclusivity, Social Justice, Cultural Diversity, Social Impact, Cognitive flexibility, Self-Awareness, Innovation, Productivity, Autism Spectrum Disorders
Build toward a degree
Beginner · Course · 1 - 3 Months

Wesleyan University
Skills you'll gain: Data Storytelling, Exploratory Data Analysis, Data Analysis, Data Visualization, Analytical Skills, Report Writing, Data Science, Data Management, Big Data, Statistical Analysis, Real Time Data, Research, Research Design
Mixed · Course · 1 - 4 Weeks

American Psychological Association
Skills you'll gain: Regression Analysis, Correlation Analysis, Statistical Software, Data Visualization, Statistical Analysis, Statistical Methods, Descriptive Statistics, Histogram, Data Analysis, Box Plots, Exploratory Data Analysis, Graphing, Data Visualization Software, Data Literacy, Probability & Statistics, Quantitative Research, Variance Analysis, Statistical Visualization, Statistics, Social Sciences
Beginner · Specialization · 3 - 6 Months

ESSEC Business School
Skills you'll gain: Due Diligence, Investments, Investment Management, Entrepreneurship, Market Opportunities, Fundraising, Social Impact, Stakeholder Engagement, Relationship Building, Contract Negotiation, Finance
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Account Strategy, Account Management, Customer Success Management, Customer Engagement, Customer Relationship Building, Customer Relationship Management, Milestones (Project Management), Growth Strategies, Expectation Management, Relationship Management, Data-Driven Decision-Making, Drive Engagement, Goal Setting, Needs Assessment
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Prompt Engineering, Workflow Management, Generative AI, Organizational Skills, AI Workflows, Content Creation, Brand Management
Beginner · Guided Project · Less Than 2 Hours

University of Pennsylvania
Skills you'll gain: Case Law, Social Justice, World History, Political Sciences, Storytelling, Policy Analysis, Diversity Awareness
Beginner · Course · 1 - 3 Months

Skills you'll gain: Customer Relationship Management, Sales Development, Technical Sales, Salesforce, Sales Prospecting, Sales, Lead Generation, Sales Strategy, Business Software, Productivity Software, Social Media, LinkedIn, Video Production
Beginner · Course · 1 - 3 Months

Skills you'll gain: Negotiation, Active Listening, Goal Setting, Communication, Rapport Building, Influencing, Expectation Management
Mixed · Course · 1 - 4 Weeks