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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


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    IIT Roorkee

    Data Mining for Smart Cities

    Skills you'll gain: Unsupervised Learning, Supervised Learning, Data Preprocessing, Anomaly Detection, Data Mining, Applied Machine Learning, Machine Learning Algorithms, Big Data, Data Cleansing, Data Visualization, Python Programming, Data-Driven Decision-Making, Classification Algorithms, Statistical Programming, Exploratory Data Analysis, Deep Learning, Regression Analysis, Artificial Neural Networks

    Beginner · Course · 1 - 3 Months

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    Fundação Instituto de Administração

    Cadeia de Suprimentos na Nuvem

    Skills you'll gain: Supply Chain Management, Supply Chain Planning, Business Transformation, Business Strategies, Value Propositions, Digital Transformation, Cloud Computing, Cloud Applications, Business Modeling, Big Data, Automation, Internet Of Things, Systems Integration, Machine Learning, Blockchain

    Beginner · Course · 1 - 3 Months

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    Northeastern University

    Statistical Learning for Engineering Part 1

    Skills you'll gain: Unsupervised Learning, Supervised Learning, Regression Analysis, Applied Machine Learning, Statistical Modeling, Machine Learning Algorithms, PyTorch (Machine Learning Library), Statistical Methods, Statistical Machine Learning, Machine Learning, Predictive Analytics, Predictive Modeling, Machine Learning Software, Artificial Intelligence and Machine Learning (AI/ML), Deep Learning, Classification Algorithms, Logistic Regression, Unstructured Data, Model Evaluation, Dimensionality Reduction

    Intermediate · Course · 1 - 3 Months

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    Google Cloud

    Dataprep: Qwik Start

    Skills you'll gain: Data Cleansing, Exploratory Data Analysis, Data Preprocessing, Data Manipulation, Data Transformation, Data Quality, Data Analysis, Data Visualization, Google Cloud Platform, Data Management

    Beginner · Project · Less Than 2 Hours

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    Coursera

    TikTok Growth: Boost Your Engagement

    Skills you'll gain: TikTok, Drive Engagement, Content Strategy, Social Media Management, Social Media Content, Strategic Partnership, Social Media Strategy, Content Management, Community Development, Content Creation, Video Editing, Scheduling

    Beginner · Course · 1 - 4 Weeks

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    Packt

    Ace the Salesforce Certified Tableau Data Analyst Exam

    Skills you'll gain: Salesforce, Data Mapping, Advanced Analytics, Data Integration

    Intermediate · Course · 3 - 6 Months

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    Packt

    Smart Work Strategies for Improved Productivity

    Skills you'll gain: Adaptability, Prioritization, Goal Setting, Continuous Improvement Process, Collaboration, Team Building, Business Workflow Analysis, Data Quality, Change Management, Systems Integration, Business Technologies

    Beginner · Course · 1 - 4 Weeks

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    Google Cloud

    Analyze Customer Reviews with Gemini Using Python Notebooks

    Skills you'll gain: Google Gemini, Google Cloud Platform, Customer Analysis, Cloud Management, Applied Machine Learning, Jupyter, Cloud Applications, LLM Application, Text Mining, Machine Learning, Business Reporting, SQL

    Intermediate · Project · Less Than 2 Hours

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    Packt

    Exploratory Data Analysis & Core ML Algorithms

    Skills you'll gain: Exploratory Data Analysis, Predictive Modeling, Decision Tree Learning, Data Analysis, Regression Analysis, Classification Algorithms, Supervised Learning, Machine Learning Algorithms, Model Evaluation, Scikit Learn (Machine Learning Library), Data Preprocessing, Statistical Machine Learning, Feature Engineering

    Intermediate · Course · 1 - 3 Months

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    EDUCBA

    Project on Recommendation Engine - Book Recommender

    Skills you'll gain: Data Preprocessing, Data Transformation, Feature Engineering, Pandas (Python Package), Text Mining, Predictive Modeling, Scikit Learn (Machine Learning Library), Python Programming, Data Analysis, Machine Learning

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    Rating, 4.7 out of 5 stars
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    11 reviews

    Intermediate · Course · 1 - 4 Weeks

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    EDUCBA

    Comparable Company Valuation – Advanced Analysis & Cases

    Skills you'll gain: Market Share, Financial Statement Analysis, Case Studies, Estimation, Business Valuation, Financial Analysis, Competitive Analysis, Financial Modeling, Market Analysis, Growth Strategies, International Finance, Financial Forecasting, Benchmarking, Spreadsheet Software

    Mixed · Course · 1 - 4 Weeks

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    Google Cloud

    BigQuery pour les analystes de données

    Skills you'll gain: Looker (Software), Data Transformation, Data Cleansing, Big Data, Data Warehousing, Extract, Transform, Load, SQL, Data Storytelling, Data Analysis, Data Integrity, Data Pipelines, Data Visualization Software, Data Import/Export, Google Sheets, Google Cloud Platform

    Intermediate · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Data Mining for Smart Cities: IIT Roorkee
  • Cadeia de Suprimentos na Nuvem: Fundação Instituto de Administração
  • Statistical Learning for Engineering Part 1: Northeastern University
  • Dataprep: Qwik Start: Google Cloud
  • TikTok Growth: Boost Your Engagement: Coursera
  • Ace the Salesforce Certified Tableau Data Analyst Exam: Packt
  • Smart Work Strategies for Improved Productivity: Packt
  • Analyze Customer Reviews with Gemini Using Python Notebooks: Google Cloud
  • Exploratory Data Analysis & Core ML Algorithms: Packt
  • Project on Recommendation Engine - Book Recommender: EDUCBA

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Market (economics) (28)
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Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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