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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
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    Automatic Data Processing, Inc. (ADP)

    Compensation: Job Evaluations & Pay Structures

    Skills you'll gain: Job Evaluation, Compensation Analysis, Compensation Strategy, Compensation Management, Job Analysis, Compensation and Benefits, Data Visualization, Data Analysis

    4.7
    Rating, 4.7 out of 5 stars
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    13 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
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    Saïd Business School, University of Oxford

    AI and Creativity

    Skills you'll gain: AI powered creativity, Generative AI, Generative Model Architectures, AI Product Strategy, Media Production, Content Creation, Prompt Engineering, AI literacy, Creativity, LLM Application, Responsible AI, AI Integrations, Media Strategy, AI Workflows, Content Strategy, Content Optimization, Content Management, Marketing Communications, Digital Transformation, Marketing

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
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    AI CERTs

    AI in Finance Agent

    Skills you'll gain: Risk Analysis, Financial Forecasting, Governance, Financial Analysis, Predictive Analytics, Automation, Governance Risk Management and Compliance, Financial Management, Forecasting, Compliance Management, Financial Reporting, Risk Management

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
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    American Psychological Association

    Basic Inferential Statistics for Psychology

    Skills you'll gain: Sample Size Determination, Statistical Hypothesis Testing, Probability & Statistics, Statistical Methods, Probability Distribution, Statistical Reporting, Statistical Analysis, Quantitative Research, Statistical Software, Correlation Analysis, Sampling (Statistics), Statistical Inference, Statistics, Data Analysis, Analysis, Descriptive Statistics, Probability, Scientific Methods, Analytical Skills, Regression Analysis

    4.8
    Rating, 4.8 out of 5 stars
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    6 reviews

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Employee Attrition Prediction Using Machine Learning

    Skills you'll gain: Data Preprocessing, Data Visualization, Logistic Regression, Feature Engineering, Statistical Visualization, Data Processing, Data Cleansing, Data Wrangling, People Analytics, Predictive Modeling, Scikit Learn (Machine Learning Library), Data Science, Applied Machine Learning, Model Training, Statistical Modeling, Statistical Machine Learning, Regression Analysis, Supervised Learning, Model Evaluation, Machine Learning

    4.5
    Rating, 4.5 out of 5 stars
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    15 reviews

    Beginner · Guided Project · Less Than 2 Hours

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    Packt

    Alteryx Advanced

    Skills you'll gain: Data Cleansing, Data Manipulation, Advanced Analytics, Applied Machine Learning, Fraud detection, Data Transformation, Predictive Modeling, Data Processing, Analytics, Machine Learning Software, Machine Learning, Data Analysis, Application Design, Operational Databases, Model Training, Data Preprocessing, Sampling (Statistics), Data Integration, Complex Problem Solving

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
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    University of California, Davis

    Sensory Science: Conducting Tests

    Skills you'll gain: Sensory Systems Analysis, Experimentation, Product Testing, Acceptance Testing, Laboratory Testing, Laboratory Research, Laboratory Experience, Laboratory Procedures, Case Studies, Research Design, Analysis, Data Collection, Research Reports, Data Analysis, Recruitment

    4.9
    Rating, 4.9 out of 5 stars
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    21 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
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    Packt

    Introduction to NLP and Syntactic Processing

    Skills you'll gain: Natural Language Processing, Text Mining, Markov Model, Data Preprocessing, Python Programming, Applied Machine Learning, Classification Algorithms, Algorithms, Probability & Statistics, Dependency Analysis

    4.7
    Rating, 4.7 out of 5 stars
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    6 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
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    Vanderbilt University

    From Data to Decisions: Getting Started with AI

    Skills you'll gain: Generative AI, Descriptive Analytics, Data Literacy, Data-Driven Decision-Making, Data Analysis, Exploratory Data Analysis, Descriptive Statistics, Predictive Analytics, Prompt Engineering, Analytical Skills, Statistical Analysis, Decision Making

    4.5
    Rating, 4.5 out of 5 stars
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    21 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    Coursera

    GenAI for Sales Proposals and Presentations

    Skills you'll gain: AI Personalization, Proposal Writing, Sales Presentations, Proposal Development, Sales Presentation, Sales Strategy, Storytelling, Presentations, Data Storytelling, Sales Process, Market Research, Anthropic Claude, Microsoft PowerPoint, AI Integrations

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
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    Coursera

    Sales Prospecting Mastery with Lemlist: AI-Driven Strategies

    Skills you'll gain: Lead Generation, Personalized Campaigns, HubSpot CRM, Sales Prospecting, Campaign Management, Sales Pipelines, Sales Process, Prospecting and Qualification, AI Personalization, Email Automation, Performance Analysis, B2B Sales, Anthropic Claude, Marketing Automation, LinkedIn, Email Marketing, Customer Relationship Management (CRM) Software, Artificial Intelligence

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
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    U

    University of Illinois Urbana-Champaign

    Foundations of Strategic Internal Auditing

    Skills you'll gain: Audit Planning, Internal Auditing, Environmental Social And Corporate Governance (ESG), Auditing, Internal Controls, Auditors Report, Report Writing, Internal Communications, Continuous Improvement Process, Risk Analysis, Risk Control, Governance Risk Management and Compliance, Risk Management Framework, Financial Controls, Enterprise Risk Management (ERM), Presentations, Risk Management, Stakeholder Management, Benchmarking, Business Ethics

    5
    Rating, 5 out of 5 stars
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    8 reviews

    Intermediate · Course · 1 - 4 Weeks

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Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
Brand (13)
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Plan (11)
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