• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    Universidades AnƔhuac

    Impacto de la IA en la Innovación de Negocios

    Skills you'll gain: Innovation, Entrepreneurship, Artificial Intelligence, New Product Development, Business Transformation, Business Modeling, Business Technologies, Case Studies, Emerging Technologies, Digital Transformation, Prototyping, Algorithms, Big Data, Machine Learning

    4.7
    Rating, 4.7 out of 5 stars
    Ā·
    9 reviews

    Intermediate Ā· Course Ā· 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Fundamentals of entrepreneurship in the family business

    Skills you'll gain: Value Propositions, Entrepreneurship, Ideation, New Product Development, Business Modeling, Sales Presentations, Innovation, New Business Development, Business Planning, Presentations, Strategic Thinking, Business Strategies, Competitive Analysis, Market Research

    Advanced Ā· Course Ā· 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    Skillshare

    Graphic Design Theory - Hierarchy

    Skills you'll gain: Typography, Graphic Design, Layout Design, Visual Design, Design Elements And Principles, Design Strategies

    Beginner Ā· Course Ā· 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    SAS

    Data Literacy in Practice

    Skills you'll gain: Exploratory Data Analysis, Data Visualization, Data Literacy, Data Presentation, Data Storytelling, Data Analysis, Data Cleansing, Data Preprocessing, Technical Communication

    5
    Rating, 5 out of 5 stars
    Ā·
    8 reviews

    Beginner Ā· Course Ā· 1 - 4 Weeks

  • C

    Coursera

    Create a buyer persona diagram for businesses with Creately

    Skills you'll gain: Diagram Design, Persona Development, User Accounts, Target Audience, Graphic Design, Collaborative Software, Productivity Software, Market Analysis

    Beginner Ā· Guided Project Ā· Less Than 2 Hours

  • P

    Packt

    Winning at Sales

    Skills you'll gain: Sales Presentations, Sales Management, Sales Training, Sales, Sales Strategy, Account Management, Sales Territory Management, Sales Process, Closing (Sales), Presentations, Consultative Selling, Employee Coaching, Customer Relationship Management, Overcoming Objections, Rapport Building, Active Listening

    Intermediate Ā· Course Ā· 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Maryland, College Park

    Cómo combinar y analizar datos complejos

    Skills you'll gain: Data Integration, Data Ethics, R Programming, Surveys, Informed Consent, Statistical Methods, Statistical Analysis, Sampling (Statistics), Regression Analysis, Descriptive Statistics, Logistic Regression

    Mixed Ā· Course Ā· 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    UniversitĆ  di Napoli Federico II

    Machine Learning e Data MiningĀ in R

    Skills you'll gain: Unsupervised Learning, Supervised Learning, R Programming, R (Software), Artificial Neural Networks, Transfer Learning, Machine Learning, Exploratory Data Analysis, Tidyverse (R Package), Deep Learning, Predictive Modeling, Ggplot2, Regression Analysis, Dimensionality Reduction, Data Analysis, Data Wrangling, Data Modeling

    4.9
    Rating, 4.9 out of 5 stars
    Ā·
    10 reviews

    Intermediate Ā· Course Ā· 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    LearnQuest

    Mastering Sales Negotiations and Closure

    Skills you'll gain: Sales Presentation, Influencing, Persuasive Communication, Intercultural Competence, Virtual Teams, Storytelling, Behavioral Economics, Business Research, Value Propositions, Active Listening, Market Research, Empathy & Emotional Intelligence, Sales Pipelines, Marketing Psychology, Digital Communications, Collaboration, Customer Relationship Management (CRM) Software, Stakeholder Management, Strategic Communication, Cross-Functional Collaboration

    Intermediate Ā· Specialization Ā· 1 - 3 Months

  • G

    Google Cloud

    Dataproc: Qwik Start - Command Line

    Skills you'll gain: Apache Spark, Google Cloud Platform, Data Processing, Apache Hadoop, Big Data, Cloud Computing, Scalability

    Beginner Ā· Project Ā· Less Than 2 Hours

  • U

    Universidades AnƔhuac

    AnƔlisis de datos empresariales con R

    Skills you'll gain: R Programming, Statistical Analysis, Correlation Analysis, Data-Driven Decision-Making, Business Analytics, Statistical Methods, Data Analysis, Unsupervised Learning, Business Analysis, Exploratory Data Analysis, Advanced Analytics, Data Visualization, Probability & Statistics, Machine Learning Algorithms

    Beginner Ā· Course Ā· 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    Front-End Web Development With Replit AI - Vibe Coding

    Skills you'll gain: Vibe coding, Generative AI Agents, AI Workflows, Agentic systems, Email Automation, AI Orchestration, Search Engine Optimization, Inside Sales, Web Analytics, Prompt Engineering, Development Environment, Application Deployment, Front-End Web Development, Debugging

    Mixed Ā· Course Ā· 1 - 3 Months

1…363364365…456

In summary, here are 10 of our most popular marketing analytics courses

  • Impacto de la IA en la Innovación de Negocios:Ā Universidades AnĆ”huac
  • Fundamentals of entrepreneurship in the family business:Ā Tecnológico de Monterrey
  • Graphic Design Theory - Hierarchy:Ā Skillshare
  • Data Literacy in Practice:Ā SAS
  • Create a buyer persona diagram for businesses with Creately:Ā Coursera
  • Winning at Sales:Ā Packt
  • Cómo combinar y analizar datos complejos:Ā University of Maryland, College Park
  • Machine Learning e Data MiningĀ in R:Ā UniversitĆ  di Napoli Federico II
  • Mastering Sales Negotiations and Closure:Ā LearnQuest
  • Dataproc: Qwik Start - Command Line:Ā Google Cloud

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrackĀ® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
Ā© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok