• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    C

    Coursera

    Sales Analysis with Claude

    Skills you'll gain: Sales Strategy, Sales Process, Anthropic Claude, Sales, Sales Development, Sales Pipelines, Sales Management, Data-Driven Decision-Making, Inside Sales, AI Personalization, Customer Analysis, Customer Insights, Customer experience improvement, Market Analysis, Trend Analysis, Forecasting, Analysis, Market Trend

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Field Sales Agents: Local Market Insights

    Skills you'll gain: Sales Territory Management, Sales Strategy, Customer Engagement, Sales Process, Lead Generation, Sales, Market Intelligence, Sales Enablement, Sales Training, Real Time Data, Personalized Service, AI Enablement, Market Analysis, Ethical Standards And Conduct, Performance Analysis

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Microsoft

    Introduction to Sales and AI Fundamentals

    Skills you'll gain: Prompt Engineering, Sales Process, Sales Presentations, Verbal Communication Skills, Product Knowledge, Communication, AI Personalization, Sales, Non-Verbal Communication, General Sales Practices, Microsoft Copilot, Value Propositions, Customer Relationship Management (CRM) Software, AI Enablement, Responsible AI

    Advanced · Course · 1 - 4 Weeks

  • C

    Coursera

    Define tu objetivo para tu campaña publicitaria en Facebook

    Skills you'll gain: Target Audience, Facebook, Marketing Budgets, Advertising Campaigns, Social Media Marketing, Social Media, Digital Advertising, Advertising, Social Media Strategy, Social Media Management, Goal Setting

    Beginner · Guided Project · Less Than 2 Hours

  • G

    Google Cloud

    Integrate Search in Applications using Vertex AI Agent Builder

    Skills you'll gain: Web Analytics and SEO, Generative AI Agents, Google Cloud Platform, Enterprise Application Management, Data Compilation, Analytics, Data Store, Frontend Integration, System Configuration

    Beginner · Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Packt

    Powering Up Your Power BI Skills

    Skills you'll gain: Data Analysis Expressions (DAX), Customer Insights, Power BI, Dashboard, Data Modeling, Data Transformation, Data Import/Export, Interactive Data Visualization, Business Intelligence, Time Series Analysis and Forecasting, Data Visualization Software, Data Cleansing, Trend Analysis

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Cómo encontrar intereses de la audiencia con Meta Business

    Skills you'll gain: Target Audience, Marketing Effectiveness, Advertising Campaigns, Customer Insights, Online Advertising, Content Creation, Facebook, Data Import/Export, Social Media, Social Media Marketing, Business Marketing, Business Analytics

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Master TQM and Six Sigma: Build Quality, Reduce Errors

    Skills you'll gain: Customer Relationship Management, Six Sigma Methodology, Lean Six Sigma, Continuous Improvement Process, Operational Excellence, Quality Management, Process Improvement, Quality Assurance and Control, Customer experience improvement, Risk Analysis, Production Planning, Culture Transformation, Employee Engagement

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Recommendation Engine - Basics

    Skills you'll gain: Model Evaluation, AI Personalization, Data Science, Predictive Analytics, Data Preprocessing, Python Programming, Development Environment

    4.6
    Rating, 4.6 out of 5 stars
    ·
    28 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    تتبع إجراءات زبائن الموقع باستخدام فيسبوك بيكسل

    Skills you'll gain: Facebook, Web Analytics, Social Media Marketing, Customer Analysis, User Accounts, Social Media, E-Commerce

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    P

    Pearson

    Google Cloud Essentials

    Skills you'll gain: Google Cloud Platform, Virtual Machines, Kubernetes, Cloud Computing, Serverless Computing, Artificial Intelligence and Machine Learning (AI/ML), Cloud Management, Containerization, Command-Line Interface, Cloud Security, Big Data, Analytics

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    INSEAD

    Análise de oportunidade de Blockchain

    Skills you'll gain: Blockchain, Business Analysis, Emerging Technologies, Solution Design, Entrepreneurship, Market Opportunities, Case Studies, Market Analysis, Competitive Analysis, Business Modeling, Proposal Development, Value Propositions, Target Audience, Presentations

    Intermediate · Course · 1 - 3 Months

1…362363364…456

In summary, here are 10 of our most popular marketing analytics courses

  • Sales Analysis with Claude : Coursera
  • GenAI for Field Sales Agents: Local Market Insights: Coursera
  • Introduction to Sales and AI Fundamentals: Microsoft
  • Define tu objetivo para tu campaña publicitaria en Facebook: Coursera
  • Integrate Search in Applications using Vertex AI Agent Builder: Google Cloud
  • Powering Up Your Power BI Skills: Packt
  • Cómo encontrar intereses de la audiencia con Meta Business: Coursera
  • Master TQM and Six Sigma: Build Quality, Reduce Errors: EDUCBA
  • Recommendation Engine - Basics: EDUCBA
  • تتبع إجراءات زبائن الموقع باستخدام فيسبوك بيكسل : Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok