Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Coursera
Skills you'll gain: Google Ads, Keyword Research, Target Audience, Pay Per Click Advertising, Search Engine Marketing, Advertising Campaigns, Campaign Management, Advertising, Online Advertising, Digital Advertising, Paid media, Marketing, Digital Marketing, Return On Investment
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Dashboard, Extract, Transform, Load, Data Storytelling, Data Visualization, Dashboard Creation, Database Design, Presentations, Data Presentation, Descriptive Statistics, IBM DB2, Business Intelligence, Data Visualization Software, Statistical Hypothesis Testing, Tableau Software, Relational Databases, Database Systems, Statistical Visualization, IBM Cognos Analytics, Interactive Data Visualization, Excel Formulas
Beginner · Professional Certificate · 3 - 6 Months

DeepLearning.AI
Skills you'll gain: Model Optimization, Tensorflow, Model Training, Deep Learning, Artificial Intelligence and Machine Learning (AI/ML), Performance Tuning, Machine Learning Methods, Artificial Neural Networks, Model Evaluation, Applied Machine Learning, Verification And Validation, Debugging
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: User Story, Information Architecture, UI/UX Research, User Research, Persona (User Experience), User Interface and User Experience (UI/UX) Design, Design Thinking, Agile Software Development, UI/UX Strategy, Scrum (Software Development), User Centered Design, Design Research, Responsive Web Design, User Interface (UI), Figma (Design Software), Wireframing, User Experience, Adobe XD, Responsible AI, Prototyping
Beginner · Professional Certificate · 3 - 6 Months

California Institute of the Arts
Skills you'll gain: Information Architecture, Wireframing, User Interface and User Experience (UI/UX) Design, Persona (User Experience), User Experience, Mockups, User Experience Design, UI/UX Strategy, Responsive Web Design, Web Design, User Interface (UI), User Interface (UI) Design, Adobe XD, User Centered Design, Interaction Design, Prototyping, Web Design and Development, Visual Design, Graphic Design, User Research
Beginner · Specialization · 3 - 6 Months
Macquarie University
Skills you'll gain: Excel Formulas, Microsoft Excel, Spreadsheet Software, Productivity Software, Data Analysis Software, Business Analytics, Analytical Skills
Beginner · Course · 1 - 3 Months

Multiple educators
Skills you'll gain: Prompt Patterns, Personalized Campaigns, Data-Driven Marketing, MarTech, Strategic Marketing, AI Enablement, AI literacy, Email Automation, Driving engagement, Market Intelligence, Data Ethics, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Large Language Modeling, Augmented and Virtual Reality (AR/VR), Content Creation, Model Evaluation, Machine Learning, Data Synthesis, Image Analysis
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: User Research, Hypertext Markup Language (HTML), User Experience Design, Design Research, Linux Commands, Unix, Usability, Cascading Style Sheets (CSS), User Centered Design, Experience Design, Software Visualization, Web Content Accessibility Guidelines, Pseudocode, User Interface and User Experience (UI/UX) Design, Javascript, UI Components, Unit Testing, JavaScript Frameworks, Code Reusability, Application Development
Build toward a degree
Beginner · Professional Certificate · 3 - 6 Months
University of California, Davis
Skills you'll gain: Keyword Research, Search Engine Optimization, Content Marketing, Content Performance Analysis, Content Strategy, Persona Development, Campaign Planning, Social Media Campaigns, Competitive Analysis, Content Development and Management, Content Optimization, Stakeholder Management, Content Creation, Web Analytics and SEO, Digital Marketing Campaigns, Social Media Strategy, Google Analytics, Search Engine Marketing, Stakeholder Communications, Social Media Marketing
Beginner · Specialization · 3 - 6 Months
University of Pennsylvania
Skills you'll gain: Customer Analysis, Branding, Marketing Strategies, Marketing, Strategic Marketing, Brand Marketing, Go To Market Strategy, Marketing Planning, Brand Strategy, Marketing Strategy and Techniques, Brand Management, Product Marketing, Marketing Effectiveness, Customer Insights, Brand Loyalty, Target Market, Marketing Communications, Marketing Analytics, Target Audience, Promotional Strategies
Mixed · Course · 1 - 3 Months

University of California San Diego
Skills you'll gain: Data Structures, Graph Theory, Algorithms, Bioinformatics, Advanced Mathematics, Data Storage, Development Testing, Theoretical Computer Science, Computational Thinking, Network Analysis, Computer Programming, Machine Learning Algorithms, Python Programming, C and C++, Infectious Diseases, Java, Rust (Programming Language), Javascript, Software Testing, Debugging
Intermediate · Specialization · 3 - 6 Months

Peking University
Skills you'll gain: Language Learning, Vocabulary, Oral Expression, Oral Comprehension, Virtual Reality, Grammar, Communication
Mixed · Course · 1 - 3 Months