• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • Status: Free
    Free
    C

    Coursera

    Self Publish Your Book on Amazon Kindle Direct Publishing

    Skills you'll gain: Keyword Research, Digital Publishing, Content Optimization, Search Engine Optimization, Intellectual Property, Layout Design, Account Management, Accounting

    4.4
    Rating, 4.4 out of 5 stars
    ·
    98 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Preview
    Preview
    S

    Saïd Business School, University of Oxford

    AI and Sustainability: Leading Responsibly

    Skills you'll gain: Responsible AI, AI Enablement, Sustainable Business, Strategic Leadership, Corporate Sustainability, AI Product Strategy, Governance, Environmental Social And Corporate Governance (ESG), Sustainable Development, Artificial Intelligence, Sustainable Systems, Social Justice, Organizational Leadership, AI literacy, Leadership, Organizational Strategy, Sustainable Technologies, Ethical Standards And Conduct, Change Management, Risk Management

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Market Research Statistical Analysis & Data Visualization

    Skills you'll gain: Data Storytelling, Rmarkdown, Knitr, Data Visualization, Data Validation, Statistical Hypothesis Testing, Data Presentation, Dashboard, Data Synthesis, Dashboard Creation, Regression Analysis, Power BI, A/B Testing, Data Transformation, Market Research, Statistical Analysis, R Programming, Business Intelligence, Microsoft Excel, Surveys

    3.3
    Rating, 3.3 out of 5 stars
    ·
    7 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    Digital Intelligence for Everyone

    Skills you'll gain: Intellectual Property, Cyber Attacks, Data Security, Safety and Security, Cybersecurity, Application Security, Security Software, Computer Security Awareness Training, Research, Content Creation, digital literacy, Media and Communications, Storytelling, Productivity, Digital Communications, Interpersonal Communications, Empathy & Emotional Intelligence, Personal Development, Self-Awareness, Digital Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    153 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Execute 360° Campaigns

    Skills you'll gain: Data Storytelling, Campaign Management, Cross-Channel Marketing, Marketing Budgets, Integrated Marketing Communications, Marketing Effectiveness, Performance Analysis, Advertising Campaigns, Performance Reporting, Social Media Campaigns, Project Management, Data-Driven Decision-Making, Project Controls, Budget Management, Marketing Planning, Milestones (Project Management), Data-Driven Marketing, Marketing Communications, Marketing Analytics

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Create a Target Market Presentation using Canva

    Skills you'll gain: Presentations, Sales Presentation, Marketing Design, Sales Presentations, Target Market, Data Visualization, Marketing Collateral, Target Audience, Productivity Software, Marketing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    26 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    I

    IBM

    Capstone Project: Applying UI/UX Design in the Real World

    Skills you'll gain: User Research, Design Thinking, UI/UX Research, Usability Testing, Design Research, User Interface and User Experience (UI/UX) Design, Wireframing, User Interface (UI), Usability, User Experience, Mockups, User Experience Design, Persona (User Experience), User Interface (UI) Design, Prototyping, Figma (Design Software), Interaction Design, User Flows, Software Documentation, Persona Development

    3.9
    Rating, 3.9 out of 5 stars
    ·
    13 reviews

    Advanced · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Apply SPSS Fundamentals for Data Analysis

    Skills you'll gain: Data Transformation, SPSS (Software), SPSS, Statistical Visualization, Statistical Analysis, Data Manipulation, Data Wrangling, Data Visualization Software, Statistical Methods, Data Processing, Data Analysis, Statistical Software, Data Import/Export, Descriptive Statistics, Data Analysis Software

    4.9
    Rating, 4.9 out of 5 stars
    ·
    15 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    C

    Coursera

    Industrial Relations: Fostering Workplace Climate

    Skills you'll gain: Employee Engagement, Drive Engagement, Conflict Management, Employee Relations, Labor Relations, Management Training And Development, Staff Management, Team Leadership, Team Performance Management, Labor Law, Human Resources, Team Collaboration, Communication, Labor Compliance, Communication Strategies, Active Listening, Constructive Feedback

    4.8
    Rating, 4.8 out of 5 stars
    ·
    35 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Illinois Urbana-Champaign

    Sustainable Food Systems

    Skills you'll gain: Systems Thinking, Sustainable Systems, Sustainable Development, Nutrition Education, Food and Beverage, Nutrition and Diet, Sustainable Technologies, Environmental Issue, Water Sustainability, Economics, Energy and Utilities, Environment, Water Resources, Land Management, Manufacturing and Production, Environment and Resource Management, Consumer Behaviour

    4.4
    Rating, 4.4 out of 5 stars
    ·
    38 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    C

    Coursera

    Starting & Managing a Sustainable Hotel or Tourism Business

    Skills you'll gain: Sustainable Business, Hotel Operations, Hospitality, Hospitality Management, Sustainable Development, Sustainable Systems, Hospitality and Food Services, Hotel And Restaurant Management, Business Planning, Corporate Sustainability, Hotels and Accommodations, Sustainability Standards, Waste Minimization, Environmental Social And Corporate Governance (ESG), Environmental Issue, Community Development, Market Opportunities, Environmental Resource Management, Market Analysis, Strategic Decision-Making

    4.7
    Rating, 4.7 out of 5 stars
    ·
    13 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    C

    California Institute of the Arts

    Acting Skills for Business Communication and Leadership

    Skills you'll gain: Executive Presence, Oral Expression, Non-Verbal Communication, Verbal Communication Skills, Empathy, Active Listening, Rapport Building, Business Communication, Social Skills, Persuasive Communication, Teamwork, Influencing, Empowerment, Initiative and Leadership, Goal-Oriented, Adaptability

    Beginner · Course · 1 - 4 Weeks

1…359360361…585

In summary, here are 10 of our most popular social media marketing courses

  • Self Publish Your Book on Amazon Kindle Direct Publishing: Coursera
  • AI and Sustainability: Leading Responsibly: Saïd Business School, University of Oxford
  • Market Research Statistical Analysis & Data Visualization: Coursera
  • Digital Intelligence for Everyone: Arizona State University
  • Execute 360° Campaigns: Coursera
  • Create a Target Market Presentation using Canva: Coursera
  • Capstone Project: Applying UI/UX Design in the Real World: IBM
  • Apply SPSS Fundamentals for Data Analysis: EDUCBA
  • Industrial Relations: Fostering Workplace Climate: Coursera
  • Sustainable Food Systems: University of Illinois Urbana-Champaign

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok