• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


More to explore:

Popular Social Media Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Principais Elementos do Sucesso do Cliente

    Skills you'll gain: Customer Success Management, Customer Retention, Customer experience strategy (CX), Customer Engagement, Customer Relationship Management, Customer Insights, Target Audience, Organizational Structure, Key Performance Indicators (KPIs), Business Metrics, Value Propositions

    4.8
    Rating, 4.8 out of 5 stars
    ·
    19 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Use SharePoint & Power Virtual Agent to Create Smart Chatbot

    Skills you'll gain: Microsoft Power Platform, Microsoft Power Automate/Flow, Microsoft Teams, Microsoft 365, Generative AI Agents, Internal Communications, Data Store, Corporate Communications

    4.5
    Rating, 4.5 out of 5 stars
    ·
    21 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    F

    Fred Hutchinson Cancer Center

    Avoiding AI Harm

    Skills you'll gain: Responsible AI, ChatGPT, Data Ethics, Generative AI, Social Justice, Artificial Intelligence, Ethical Standards And Conduct, Model Evaluation, Social Impact, Informed Consent, Verification And Validation, Case Studies, Mitigation, Data Science

    4.9
    Rating, 4.9 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    B

    Board Infinity

    Career Launchpad Essentials: SOP, Resume & Interview Prep

    Skills you'll gain: Teamwork, Storytelling, Communication, Professionalism, Continuous Improvement Process, Report Writing, Presentations, Writing, Constructive Feedback, Concision, Intercultural Competence, Job Analysis, Editing, Self-Awareness, Generative AI Agents, Adaptability

    4.2
    Rating, 4.2 out of 5 stars
    ·
    14 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado System

    Sustainable Business: Big Issues, Big Changes

    Skills you'll gain: Sustainable Business, Corporate Sustainability, Sustainable Development, Environmental Social And Corporate Governance (ESG), Supply Chain Management, Sustainability Standards, Sustainability Reporting, Energy and Utilities, Occupational Safety And Health, Water Sustainability, Environmental Issue, Climate Change Mitigation, Water Resource Management, Key Performance Indicators (KPIs), Cost Benefit Analysis, Return On Investment, Goal Setting

    4.7
    Rating, 4.7 out of 5 stars
    ·
    106 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Retail Management Mastery: Strategy, Analysis & Success

    Skills you'll gain: Retail Management, Retail Store Operations, Merchandising, Revenue Management, Customer Analysis, Market Intelligence, Business Strategies, Competitive Analysis, Business Management, Organizational Strategy, Consumer Behaviour, Inventory Management System, Market Analysis, Case Studies, Market Share, Strategic Decision-Making, Sustainable Business, Intellectual Property, Financial Analysis, Geographic Information Systems

    5
    Rating, 5 out of 5 stars
    ·
    16 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Michigan

    التأثير على الأشخاص

    Skills you'll gain: Influencing, Professional Networking, Persuasive Communication, Leadership, Relationship Building, Stakeholder Analysis, Communication, Organizational Leadership, Decision Making, Business Ethics

    4.6
    Rating, 4.6 out of 5 stars
    ·
    55 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Storying the Self: (Re)Claiming our Voices

    Skills you'll gain: Active Listening, Storytelling, Social Skills, Empathy, Cognitive flexibility, Initiative and Leadership, Creativity, Cultural Diversity, Leadership, Self-Awareness, Social Justice, Communication

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    Y

    Yale University

    借助数字媒体实现卫生成果

    Skills you'll gain: Health Promotion, Media and Communications, Persuasive Communication, Driving engagement, Social Impact, Public Health, Behavioral Health, Program Evaluation, Digital Communications, Instagram, Facebook, Survey Creation, Surveys

    Intermediate · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Create a responsive seat selector UI in HTML, CSS, and JS

    Skills you'll gain: Responsive Web Design, HTML and CSS, Web Design, Web Design and Development, Cascading Style Sheets (CSS), Front-End Web Development, User Interface (UI), Browser Compatibility, Javascript, Mobile Development, Interactive Design

    4.5
    Rating, 4.5 out of 5 stars
    ·
    25 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Equidade de Gênero

    Skills you'll gain: Diversity and Inclusion, Workplace inclusivity, Diversity Equity and Inclusion Initiatives, Diversity Awareness, Organizational Effectiveness, Organizational Leadership, Competitive Intelligence, Sociology, Business Leadership, Social Justice, Cultural Diversity, Entrepreneurship, Empowerment, Action Oriented, Leadership, Self-Awareness, Innovation, World History, Human Resource Policies, Critical Thinking

    4.8
    Rating, 4.8 out of 5 stars
    ·
    38 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    N

    National Academy of Sports Medicine

    Making Sense of Supplements

    Skills you'll gain: Sports Medicine, Exercise Science, Nutrition and Diet, Athletic Training, Nutrition Education, Regulatory Compliance, Clinical Nutrition

    4.7
    Rating, 4.7 out of 5 stars
    ·
    44 reviews

    Beginner · Course · 1 - 4 Weeks

1…359360361…442

In summary, here are 10 of our most popular social media marketing courses

  • Principais Elementos do Sucesso do Cliente: Fundação Instituto de Administração
  • Use SharePoint & Power Virtual Agent to Create Smart Chatbot: Coursera
  • Avoiding AI Harm: Fred Hutchinson Cancer Center
  • Career Launchpad Essentials: SOP, Resume & Interview Prep: Board Infinity
  • Sustainable Business: Big Issues, Big Changes: University of Colorado System
  • Retail Management Mastery: Strategy, Analysis & Success: EDUCBA
  • التأثير على الأشخاص: University of Michigan
  • Storying the Self: (Re)Claiming our Voices: University of Colorado Boulder
  • 借助数字媒体实现卫生成果: Yale University
  • Create a responsive seat selector UI in HTML, CSS, and JS: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok