• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    C

    Coursera

    YouTube Planning: Script Engaging Videos

    Skills you'll gain: Storyboarding, Video Production, Scripting, Storytelling, Content Creation, Writing and Editing, AI Personalization

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Optimizing Performance of LookML Queries

    Skills you'll gain: Performance Tuning, Query Languages, Exploratory Data Analysis, Database Management, Data Persistence, Data Analysis, System Monitoring, Google Cloud Platform

    Intermediate · Project · Less Than 2 Hours

  • C

    Coursera

    Démarrer avec Facebook Business Manager

    Skills you'll gain: Facebook, Advertising Campaigns, Advertising, Social Media, Resource Allocation, Social Media Marketing, Marketing, User Accounts, Account Management, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    كيفية دمج التطبيقات في لوحة معلومات هووتسويت

    Skills you'll gain: Social Media Management, TikTok, Scheduling, Social Media, Billing, Systems Integration, Facebook, Dashboard, Instagram, Business Software, Pinterest, Marketing, Business Strategy

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Cómo Usar Canva para Crear Diseños de Redes Sociales

    Skills you'll gain: Canva (Software), Style Guides, Data Import/Export, Video Editing, Content Creation, Photo Editing, Branding, Animations, Graphic and Visual Design, Design Elements And Principles, Typography, Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Creating a Looker Modeled Query and Working with Quick Start

    Skills you'll gain: Looker (Software), Pivot Tables And Charts, Dashboard, Data Modeling, Exploratory Data Analysis, Data Analysis, Query Languages

    Beginner · Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    LearnKartS

    Website Development Mastery

    Skills you'll gain: Web Analytics and SEO, Content Management Systems, Web Design, Web Analytics, Supplier Management, Web Design and Development, E-Commerce, WordPress, Search Engine Optimization, No-Code Development, Blogs, Retail Management, Order Management, Web Development, Marketing Strategies, Shipping and Receiving, Information Architecture, Customer Relationship Management (CRM) Software, Web Frameworks, Web Development Tools

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    B

    Board Infinity

    BFSI Career Roadmap: Roles, Skills, and Industry Trends

    Skills you'll gain: Financial Services, Banking, Compensation Analysis, Financial Sales, Investment Banking, Financial Management, Commercial Banking, Private Equity, Retail Banking, Project Finance, Financial Modeling, FinTech, Financial Statement Analysis, Actuarial Science, Emerging Technologies, Trend Analysis, Corporate Finance, Digital Transformation, Credit Risk, Risk Management

    Beginner · Course · 1 - 3 Months

  • P

    Packt

    UX: Research Process

    Skills you'll gain: Information Architecture, User Experience Design, Persona (User Experience), Usability Testing, Interviewing Skills, Wireframing, Content Creation, Storytelling

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Innovating with Google Cloud Artificial Intelligence - Español

    Skills you'll gain: Google Cloud Platform, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Business Transformation, Responsible AI, Business Intelligence, Data Quality, Machine Learning, Natural Language Processing, Model Deployment, Applied Machine Learning, Cloud API, Data Analysis, Image Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    N

    Northeastern University

    Practical Engineering Data Mining: Techniques and Uses

    Skills you'll gain: Data Mining, Exploratory Data Analysis, Model Evaluation, Dimensionality Reduction, Data Preprocessing, Data Cleansing, Data Transformation, Data-Driven Decision-Making, Predictive Analytics, Forecasting, Big Data, Data Analysis, Applied Machine Learning, Statistical Analysis, Classification Algorithms, Data Visualization Software, Unsupervised Learning, Regression Analysis

    Intermediate · Course · 1 - 4 Weeks

  • U

    Universidades Anáhuac

    Introducción a R

    Skills you'll gain: Ggplot2, Data Visualization, R Programming, Data Presentation, Statistical Programming, Data Analysis, Scripting Languages, Data Manipulation, Software Installation, Automation, Integrated Development Environments

    Beginner · Course · 1 - 3 Months

Searches related to marketing analytics

marketing analytics foundation
marketing analytics with meta
marketing analytics: data predictions and dashboards
marketing analytics: know your customers
marketing analytics specialization
marketing analytics free
marketing analytics – university of virginia
marketing analytics wharton
1…358359360…456

In summary, here are 10 of our most popular marketing analytics courses

  • YouTube Planning: Script Engaging Videos: Coursera
  • Optimizing Performance of LookML Queries: Google Cloud
  • Démarrer avec Facebook Business Manager: Coursera
  • كيفية دمج التطبيقات في لوحة معلومات هووتسويت: Coursera
  • Cómo Usar Canva para Crear Diseños de Redes Sociales: Coursera
  • Creating a Looker Modeled Query and Working with Quick Start: Google Cloud
  • Website Development Mastery: LearnKartS
  • BFSI Career Roadmap: Roles, Skills, and Industry Trends: Board Infinity
  • UX: Research Process: Packt
  • Innovating with Google Cloud Artificial Intelligence - Español: Google Cloud

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok