• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • Status: Preview
    Preview
    F

    Fundação Instituto de Administração

    Construção de Relacionamentos em Vendas Orientada a Dados

    Skills you'll gain: Sales Strategy, Sales, Customer Analysis, AI Personalization, Marketing Analytics, Product Assortment, Regression Analysis, Cross Selling, Personalized Service, Revenue Forecasting, Data Analysis, Predictive Analytics, Revenue Management, Predictive Modeling, Business Modeling, Statistical Analysis, Business Metrics, Model Evaluation, Applied Machine Learning, Machine Learning

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    A

    AI CERTs

    AI for Vibe Coding

    Skills you'll gain: Vibe coding, No-Code Development, Full-Stack Web Development, AI Workflows, Debugging, Application Programming Interface (API), Application Design, Front-End Web Development, Back-End Web Development

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Leadership in the Family Business

    Skills you'll gain: Succession Planning, Governance, Leadership and Management, Organizational Leadership, Leadership, Business Leadership, People Development, Strategic Leadership, Leadership Development, Talent Management, Organizational Structure, Business Continuity, Strategic Thinking, Professional Networking, Business Systems

    4.1
    Rating, 4.1 out of 5 stars
    ·
    9 reviews

    Advanced · Course · 1 - 3 Months

  • Status: Preview
    Preview
    I

    INSEAD

    Blockchain Applications in Fintech

    Skills you'll gain: Blockchain, FinTech, Digital Assets, Financial Services, Payment Systems, Regulatory Compliance, Financial Regulation, Financial Systems, Financial Regulations, AI Integrations, International Finance, Case Studies, Identity and Access Management, Insurance

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Créer des Newsletters professionnelles avec Canva

    Skills you'll gain: Newsletters, Canva (Software), Marketing Materials, Email Marketing, Content Creation, Promotional Materials, Event Marketing, Business Writing, Graphic Design, Marketing Design, Target Audience, Marketing Communications

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    C

    Coursera

    AI for Brand Visibility

    Skills you'll gain: Prompt Engineering, Generative AI, Generative AI Agents, Marketing Design, Web Content Accessibility Guidelines, Marketing Materials, Brand Awareness, Marketing, Campaign Planning, Marketing Collateral, Branding, Content Optimization, Search Engine Optimization, AI Workflows, Large Language Modeling

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    H

    HubSpot Academy

    المبيعات الواردة

    Skills you'll gain: Sales Presentation, Sales Presentations, Persona Development, General Sales Practices, Lead Generation, Customer Acquisition Management, Prospecting and Qualification, Sales Prospecting, Sales Strategy, Cold Calling, Sales Process, Target Audience, Phone Sales, Sales Enablement, Prioritization, Customer Engagement, Social Media Campaigns, Social Media Marketing, Communication Strategies, Personalized Service

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    M

    Microsoft

    Ethical and Regulatory Implications of Generative AI

    Skills you'll gain: Regulatory Compliance, Compliance Management, Compliance Training, Responsible AI, Regulatory Requirements, Law, Regulation, and Compliance, Generative AI, Data Ethics, Governance, AI literacy, Regulatory Affairs, Internal Controls, Risk Analysis, Ethical Standards And Conduct

    4.8
    Rating, 4.8 out of 5 stars
    ·
    21 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Create an Employee Feedback Survey with TypeForm

    Skills you'll gain: Employee Surveys, Surveys, User Feedback, Security Awareness, Business Software, Data Sharing, Email Automation, Collaborative Software, Business Technologies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    43 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free
    Free
    C

    Coursera

    Use vídeos en sus posts de redes sociales con Canva

    Skills you'll gain: Canva (Software), Content Creation, Social Media Content, Social Media, Instagram, Design, Social Media Marketing, Graphic Design, Digital Design, Organizational Skills, Facebook, Video Production

    4.8
    Rating, 4.8 out of 5 stars
    ·
    8 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free
    Free
    C

    Coursera

    Crea un perfil de negocios en Twitter

    Skills you'll gain: Social Media Content, Trend Analysis, Social Media, Social Media Management, Web Presence, Social Media Strategy, Account Management, User Accounts, Marketing Communications

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    T

    The State University of New York

    Analytics, Law, and Athlete Representation

    Skills you'll gain: Performance Analysis, Law, Regulation, and Compliance, Data-Driven Decision-Making, Data Analysis, Regulation and Legal Compliance, Analytics, Labor Law, Data Management, Contract Management, Decision Making, Contract Negotiation, Negotiation, Relationship Building, Ethical Standards And Conduct, Business Ethics, Operations Management

    5
    Rating, 5 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 3 Months

1…356357358…524

In summary, here are 10 of our most popular marketing strategy courses

  • Construção de Relacionamentos em Vendas Orientada a Dados: Fundação Instituto de Administração
  • AI for Vibe Coding: AI CERTs
  • Leadership in the Family Business: Tecnológico de Monterrey
  • Blockchain Applications in Fintech: INSEAD
  • Créer des Newsletters professionnelles avec Canva: Coursera
  • AI for Brand Visibility: Coursera
  • المبيعات الواردة: HubSpot Academy
  • Ethical and Regulatory Implications of Generative AI: Microsoft
  • Create an Employee Feedback Survey with TypeForm: Coursera
  • Use vídeos en sus posts de redes sociales con Canva: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok