• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.

Popular Consumer Behavior Courses and Certifications


  • Status: Preview
    Preview
    S

    Sciences Po

    Entreprendre dans les Industries Culturelles à l'ère du numérique

    Skills you'll gain: Business Modeling, Entrepreneurship, Promotional Strategies, Commercialization, New Business Development, Digital Content, Content Creation, Digital Publishing, Innovation, Entrepreneurial Finance, Digital Transformation, Target Audience, Consumer Behaviour, Fundraising and Crowdsourcing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    166 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Social Media Marketing

    Skills you'll gain: Social Media Analytics, Content Performance Analysis, Canva (Software), Brand Management, Instagram, Video Editing, Content Scheduling, Meta Ads Manager, Prompt Engineering, Facebook, Content Creation, Social Media, Social Media Marketing, Marketing Automation, Copywriting, Generative AI, Social Media Content, Video Production, Campaign Management, Digital Marketing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    3.8K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Introduction to Digital Advertising

    Skills you'll gain: Digital Advertising, Online Advertising, Advertising, Advertising Campaigns, Contextual Advertising, Pay Per Click Advertising, Performance marketing, Marketing, Paid media, Digital Marketing, Data Ethics, Data-Driven Marketing, Campaign Management, Business Metrics, Augmented Reality, Customer Data Management, Bidding

    4.6
    Rating, 4.6 out of 5 stars
    ·
    461 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Advanced Credit Risk Management

    Skills you'll gain: Credit Risk, Risk Modeling, Derivatives, Retail Banking, Portfolio Risk, Securities (Finance), Risk Management, Lending and Underwriting, Risk Management Framework, Risk Analysis, Financial Modeling, Performance Stress Testing, Consumer Lending, Risk Mitigation, Banking, Analysis, Probability, Estimation, Performance Measurement, Analytical Skills

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    R

    Rice University

    Principles of Economics: Introduction - Getting to Know You

    Skills you'll gain: Economics, Supply And Demand, Market Dynamics, Business Economics, Market Analysis, Tax, Cost Benefit Analysis, Policy Analysis, Public Policies, Resource Allocation, Consumer Behaviour, Decision Making

    4.8
    Rating, 4.8 out of 5 stars
    ·
    66 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    J

    John Wiley & Sons

    Foundations of Prompt Engineering for Generative AI

    Skills you'll gain: Prompt Engineering, Generative AI, Prompt Patterns, Responsible AI, Generative Model Architectures, Large Language Modeling, Artificial Intelligence and Machine Learning (AI/ML), Context Engineering, Data Ethics, Concision, Token Optimization, LLM Application, AI powered creativity, Natural Language Processing, Interaction Design

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Gestión de Marca

    Skills you'll gain: Brand Management, Brand Strategy, Branding, Brand Marketing, Brand Awareness, Brand Loyalty, Marketing Planning, Strategic Marketing, Strategic Partnership, Social Media, Marketing, Marketing Communications, Social Media Marketing, Consumer Behaviour, Marketing Strategies, Persona Development, Organizational Strategy, Internal Communications, Business Strategy, Marketing Design

    4.8
    Rating, 4.8 out of 5 stars
    ·
    335 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    T

    The State University of New York

    Applied Digital Literacy

    Skills you'll gain: Digital Design, digital literacy, Infographics, Content Creation, Graphic Design, Digital Publishing, Brainstorming, Planning, Information Management, Research, Literacy, Lifelong Learning, Critical Thinking, Investigation, Analytical Skills, Digital Communications, Multimedia, Intellectual Property, Peer Review, Communication

    4.8
    Rating, 4.8 out of 5 stars
    ·
    352 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Leadership and Business Strategy

    Skills you'll gain: Plan Execution, Team Leadership, Business Strategy, Performance Measurement, Creative Thinking, Leadership Studies, Creativity, Leadership and Management, Business Strategies, Team Performance Management, Management Training And Development, Innovation, Strategic Planning, Organizational Strategy, Team Management, Emotional Intelligence, Organizational Leadership, Culture Transformation, Competitive Analysis, Strategic Leadership

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    U

    University of Pennsylvania

    Removing Barriers to Change

    Skills you'll gain: Influencing, Persuasive Communication, Organizational Change, Overcoming Objections, Change Management, Overcoming Obstacles, Empowerment, Behavioral Economics, Decision Making, Cost Benefit Analysis

    4.9
    Rating, 4.9 out of 5 stars
    ·
    475 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Supply Chain of Agriculture

    Skills you'll gain: Land Management, Supply Chain, Food and Beverage, Environmental Issue, Supply Chain Systems, Transportation, Supply Chain, and Logistics, Supply Chain Management, Supply Chain Planning, Production Process, Water Resources, Supply And Demand, Production Management, Natural Resource Management, Market Dynamics, Economics, Resource Utilization, Technology Solutions, Consumer Behaviour, Economic Development

    4.8
    Rating, 4.8 out of 5 stars
    ·
    47 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Madecraft

    Authentic Leadership

    Skills you'll gain: Self-Awareness, Drive Engagement, Personal Development, Active Listening, Team Building, Team Collaboration, Personal Integrity, Communication, Professional Development, Trustworthiness, Strategic Leadership, Emotional Intelligence, Leadership Development, Team Motivation, Growth Mindedness, Conflict Management, Coaching, Mindfulness, Decision Making, Vulnerability

    Intermediate · Course · 1 - 3 Months

1…353637…140

In summary, here are 10 of our most popular consumer behavior courses

  • Entreprendre dans les Industries Culturelles à l'ère du numérique: Sciences Po
  • Social Media Marketing: Coursera
  • Introduction to Digital Advertising: University of Colorado Boulder
  • Advanced Credit Risk Management: EDUCBA
  • Principles of Economics: Introduction - Getting to Know You: Rice University
  • Foundations of Prompt Engineering for Generative AI: John Wiley & Sons
  • Gestión de Marca: Tecnológico de Monterrey
  • Applied Digital Literacy: The State University of New York
  • Leadership and Business Strategy: EDUCBA
  • Removing Barriers to Change: University of Pennsylvania

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok