• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Creating a Product-Market Fit with Value Proposition Canvas

    Skills you'll gain: Value Propositions, Customer Analysis, Product Marketing, Customer experience improvement, Product Strategy, Customer Insights, New Product Development, Entrepreneurship, Product Improvement, Competitive Analysis, Verification And Validation, Innovation, Leadership

    4.3
    Rating, 4.3 out of 5 stars
    Ā·
    17 reviews

    Intermediate Ā· Guided Project Ā· Less Than 2 Hours

  • Status: Free
    Free
    C

    Coursera

    Crear un panel de inspiración para su marca con Canva

    Skills you'll gain: Canva (Software), Graphical Tools, Graphic and Visual Design Software, Creative Design, Branding, Visual Storytelling, Graphic and Visual Design, Graphic Design, Marketing Collateral, Shared Media, Brand Management, Account Management, Marketing Communications

    Beginner Ā· Guided Project Ā· Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Read GA4 Traffic

    Skills you'll gain: Google Analytics, Web Analytics, Web Analytics and SEO, Marketing Analytics, Digital Analysis, Data-Driven Marketing, Case Studies, Data Literacy, Statistical Reporting, Key Performance Indicators (KPIs), Data Presentation, Data-Driven Decision-Making, Business Metrics, Stakeholder Communications, Report Writing, Performance Metric

    Intermediate Ā· Course Ā· 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    How to Plan a Content Calendar using Trello

    Skills you'll gain: Content Scheduling, Calendar Management, Content Development and Management, Project Management Software, Content Creation, Workflow Management, Organizational Skills, Collaborative Software, Project Management, User Accounts, Marketing

    4.8
    Rating, 4.8 out of 5 stars
    Ā·
    14 reviews

    Intermediate Ā· Guided Project Ā· Less Than 2 Hours

  • Status: Free
    Free
    C

    Coursera

    Entdecke verschiedene Arten von Facebook Ads

    Skills you'll gain: Meta Ads Manager, Social Media Campaigns, Online Advertising, Advertising Campaigns, Social Media Strategy, Facebook, Social Media Marketing, Social Media, Advertising, Marketing Budgets

    Beginner Ā· Guided Project Ā· Less Than 2 Hours

  • Status: Free
    Free
    C

    Coursera

    Hootsuite pour les dƩbutants

    Skills you'll gain: Hootsuite, Content Scheduling, Social Media Analytics, Digital Marketing Tools, Content Performance Analysis, Social Media Content, Social Media Marketing, Social Media Management, Social Media, Digital Marketing, User Accounts

    Beginner Ā· Guided Project Ā· Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    P

    Packt

    Keras Deep Learning & Generative Adversarial Networks (GAN)

    Skills you'll gain: Generative Adversarial Networks (GANs), Artificial Intelligence and Machine Learning (AI/ML), Exploratory Data Analysis, Model Deployment, Generative AI, Keras (Neural Network Library), NumPy, Model Optimization, Applied Machine Learning, Data Processing, PyTorch (Machine Learning Library), Predictive Modeling, Matplotlib, Data Analysis, Generative Model Architectures, Deep Learning, Transfer Learning, Artificial Intelligence, Machine Learning, Data Science

    Intermediate Ā· Specialization Ā· 3 - 6 Months

  • Status: Free Trial
    Free Trial
    P

    Pearson

    Hadoop and Spark Fundamentals: Unit 1

    Skills you'll gain: Apache Spark, Apache Hadoop, Data Lakes, Big Data, Data Infrastructure, Linux Commands, Linux, File Systems, Data Management, Command-Line Interface, Data Processing, Data Storage, Software Installation, Distributed Computing, Scalability, System Configuration

    Intermediate Ā· Course Ā· 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Illinois Urbana-Champaign

    اللغة ŁˆŲ§Ł„Ł…ŁŲ§Ł‡ŁŠŁ… Ų§Ł„ŲŖŁ†ŲøŁŠŁ…ŁŠŲ©

    Skills you'll gain: Product Lifecycle Management, Data Presentation, Data Literacy, Performance Measurement, Product Management, Business Analytics, Product Planning, Business Strategies, Business Strategy, Data Visualization Software, Business Analysis, Competitive Analysis, Organizational Strategy, Accounting, Strategic Thinking, Business Metrics, Management Accounting, Corporate Strategy, Business Intelligence, Organizational Effectiveness

    Beginner Ā· Course Ā· 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Virginia

    Gestión de productos digitales: Fundamentos modernos

    Skills you'll gain: Product Management, New Product Development, Product Development, Product Lifecycle Management, Product Improvement, Product Marketing, Innovation, Product Planning, Business Modeling, Stakeholder Engagement, Sales Presentations, Leadership and Management, Customer Engagement, Cross-Functional Collaboration, Customer Insights, Customer Analysis, Data-Driven Decision-Making

    4.9
    Rating, 4.9 out of 5 stars
    Ā·
    8 reviews

    Beginner Ā· Course Ā· 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Salesforce Starter Kit

    Skills you'll gain: Salesforce, Salesforce Development, Systems Integration, Customer Relationship Management, Customer Relationship Management (CRM) Software, Data Integration, Contract Management, AI Enablement, Responsible AI, Web Services, Business Reporting, Data Ethics, Sales Operations, Customer Analysis, AI literacy, Artificial Intelligence, Application Programming Interface (API), AI Integrations, Software Design Patterns, Data Security

    Advanced Ā· Specialization Ā· 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    D

    Dell

    Dell Technologies IT Sales Representative

    Skills you'll gain: Selling Techniques, Sales Presentations, Closing (Sales), Sustainable Business, General Sales Practices, Sales Training, Consultative Approaches, Communication Strategies, Sales, Strategic Communication, Professional Development, Verbal Communication Skills, Environmental Social And Corporate Governance (ESG), Customer Relationship Building, Solution Sales Engineering, Negotiation, Account Management, Customer Relationship Management, Lead Generation, Digital Content

    Beginner Ā· Professional Certificate Ā· 3 - 6 Months

1…349350351…536

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrackĀ® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
Ā© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok