• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    B

    Board Infinity

    Strategic Brand Management: Storytelling & Positioning

    Skills you'll gain: Brand Strategy, Brand Marketing, Brand Management, Branding, Storytelling, Brand Loyalty, Digital Brand Strategy, Strategic Marketing, Marketing Psychology, Marketing Strategies, Target Audience, Marketing, Target Market, Diversity Marketing, Consumer Behaviour, Governance, Portfolio Management, Persona Development, Diversity and Inclusion, Value Propositions

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    I

    Institute for the Future

    Life After COVID-19: Get Ready for our Post-Pandemic Future

    Skills you'll gain: Community Organizing, Organizational Leadership, Visionary, Crisis Management, Forecasting, Resilience, Risk Management, Climate Change Adaptation, Risk Analysis, Organizational Change, Culture Transformation, Adaptability, Systems Thinking, Social Impact, Dealing With Ambiguity, Action Oriented, Strategic Thinking, Innovation, Change Management, Trend Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    55 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    T

    The University of Notre Dame

    Leading from Within

    Skills you'll gain: Business Ethics, Personal Integrity, Organizational Leadership, Corporate Sustainability, Ethical Standards And Conduct, Courage, Leadership, Decision Making, Leadership Development, Sustainable Development, Social Impact, Independent Thinking, Social Justice, Self-Awareness, Personal Development

    4.9
    Rating, 4.9 out of 5 stars
    ·
    20 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    Illinois Tech

    Managerial Economics: Buyer and Seller Behavior

    Skills you'll gain: Market Dynamics, Supply And Demand, Game Theory, Economics, Market Trend, Business Economics, Market Analysis, Consumer Behaviour, Operating Cost, Demand Planning, Business Strategy, Revenue Forecasting, Competitive Analysis, Cost Management, Profit and Loss (P&L) Management, Strategic Decision-Making, Decision Making

    Build toward a degree

    4.5
    Rating, 4.5 out of 5 stars
    ·
    59 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    SEO Keyword Research - First Step In Your SEO - 2026

    Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Web Analytics, Google Analytics, Content Optimization, Search Engine Marketing, Digital Marketing Tools, Marketing Strategies, Competitive Analysis

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Universidades Anáhuac

    Introductory Spanish for the Workplace

    Skills you'll gain: Spanish Language, Bilingual (Spanish/English), Oral Expression, Language Competency, Verbal Communication Skills, Grammar, Language Learning, Business Communication, Oral Comprehension, Vocabulary, Communication

    3.8
    Rating, 3.8 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Introduction to Multinational and Cross-Cultural Teams

    Skills you'll gain: Virtual Teams, Intercultural Competence, Team Management, Cultural Diversity, Organizational Leadership, Team Leadership, Leadership, Cultural Sensitivity, Team Building, Team Performance Management, Culture, Stakeholder Communications, Diversity and Inclusion, Team Collaboration, Communication

    4.6
    Rating, 4.6 out of 5 stars
    ·
    42 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Climate Resilience and Urban Sustainability

    Skills you'll gain: Systems Thinking, Sustainable Systems, Environmental Laws, Sustainable Development, Land Management, Climate Change Adaptation, Land Development, Community Development, Environmental Policy, Social Impact, Sustainable Design, Social Justice, Environmental Regulations, Environmental Issue, Socioeconomics, Diversity Equity and Inclusion Initiatives, Climate Change Mitigation, Energy and Utilities, Petroleum Industry

    5
    Rating, 5 out of 5 stars
    ·
    11 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Virginia Darden School Foundation

    Sustainable Supply Chains

    Skills you'll gain: Sustainability Standards, Supply Management, Supply Chain, Supply Chain Management, Supply Chain Planning, Sustainable Business, Corporate Sustainability, Procurement, Strategic Sourcing, Sustainable Development, Supplier Management, Materials Management, Transportation, Supply Chain, and Logistics, Sustainable Systems, Environmental Regulations, Supplier Relationship Management, Supplier Risk Management, Environmental Laws, Logistics, Environmental Social And Corporate Governance (ESG)

    4.7
    Rating, 4.7 out of 5 stars
    ·
    32 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    AI Content Creation with DALL-E: Visual SEO Strategy

    Skills you'll gain: Prompt Engineering, AI powered creativity, Generative AI, Blogs, Search Engine Optimization, Content Development and Management, Content Strategy, Content Creation, Content Optimization, Keyword Research, ChatGPT

    4.8
    Rating, 4.8 out of 5 stars
    ·
    24 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    L

    LearnQuest

    Strategic Selling and Account Management

    Skills you'll gain: Account Management, Consultative Selling, Selling Techniques, Performance Measurement, Cross-Functional Team Leadership, Sales Process, Business Risk Management, Consultative Approaches, Relationship Building, Solution Selling, Upselling, Customer Engagement, Strategic Thinking, Stakeholder Engagement, Innovation, Strategic Communication, Stakeholder Analysis, Value Propositions, Business Communication, Business Analytics

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Preview
    Preview
    S

    Saïd Business School, University of Oxford

    AI and Sustainability: Leading Responsibly

    Skills you'll gain: Responsible AI, AI Enablement, Sustainable Business, Strategic Leadership, Corporate Sustainability, AI Product Strategy, Governance, Environmental Social And Corporate Governance (ESG), Sustainable Development, Artificial Intelligence, Sustainable Systems, Social Justice, Organizational Leadership, AI literacy, Leadership, Organizational Strategy, Sustainable Technologies, Ethical Standards And Conduct, Change Management, Risk Management

    Intermediate · Course · 1 - 3 Months

1…347348349…585

In summary, here are 10 of our most popular social media marketing courses

  • Strategic Brand Management: Storytelling & Positioning: Board Infinity
  • Life After COVID-19: Get Ready for our Post-Pandemic Future: Institute for the Future
  • Leading from Within: The University of Notre Dame
  • Managerial Economics: Buyer and Seller Behavior: Illinois Tech
  • SEO Keyword Research - First Step In Your SEO - 2026: Alex Genadinik
  • Introductory Spanish for the Workplace: Universidades Anáhuac
  • Introduction to Multinational and Cross-Cultural Teams: University of California, Davis
  • Climate Resilience and Urban Sustainability: University of Colorado Boulder
  • Sustainable Supply Chains: University of Virginia Darden School Foundation
  • AI Content Creation with DALL-E: Visual SEO Strategy: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok