• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Legal Ethics and Practicality

    Skills you'll gain: Data Ethics, Legal Technology, Legal Strategy, Law, Regulation, and Compliance, Regulation and Legal Compliance, AI literacy, Legal Risk, Responsible AI, Ethical Standards And Conduct, AI Enablement, LLM Application, AI Integrations

    4.3
    Rating, 4.3 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    T

    The State University of New York

    Multi-Event Facility Enterprises & Management

    Skills you'll gain: Facility Management, Event Management, Legal Risk, Contract Management, Facility Operations, Events and Conferences, Driving engagement, Data-Driven Decision-Making, Relationship Management, Data Management, Customer Engagement, Drive Engagement, Operations Management, Promotional Strategies, Risk Management, Workforce Development, Analysis, Business Strategy, Insurance Policies, Advertising

    4.6
    Rating, 4.6 out of 5 stars
    ·
    12 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    I

    IE Business School

    Network Externalities, Platform Markets and Sharing

    Skills you'll gain: Market Dynamics, Economics, Market Share, Market Analysis, Network Model, Consumer Behaviour, Business Modeling, Entrepreneurship, Competitive Analysis, Business Strategy, Corporate Strategy

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    2026 Negotiation Skills So Strong That You Beat ChatGPT

    Skills you'll gain: Overcoming Objections, Closing (Sales), Rapport Building, B2B Sales, Price Negotiation, Negotiation, Sales, Communication, Influencing, Collaboration, Compensation Strategy

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Michigan

    إلهام الأفراد وتحفيزهم

    Skills you'll gain: Team Motivation, Motivational Skills, Visionary, Constructive Feedback, Team Performance Management, Goal Setting, Team Management, Organizational Leadership, Leadership, Drive Engagement, People Development, Recognizing Others, Intercultural Competence, Industrial and Organizational Psychology, Employee Engagement, Smart Goals, Performance Management, Expectation Management, Compensation Strategy, Communication

    4.8
    Rating, 4.8 out of 5 stars
    ·
    95 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Secure AI: Red-Teaming & Safety Filters

    Skills you'll gain: AI Security, LLM Application, Cyber Security Assessment, Large Language Modeling, Continuous Monitoring, Security Testing, Responsible AI, Threat Modeling, Vulnerability Assessments, Prompt Engineering, Security Controls, Vulnerability Scanning, Security Strategy, AI Personalization, Exploitation techniques, System Implementation

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Wireshark for Security: Detect Network Anomalies

    Skills you'll gain: Threat Detection, Cyber Threat Hunting, Anomaly Detection, Network Security, General Networking, Network Monitoring, Real Time Data, Security Strategy, Network Analysis, Network Protocols, Data Capture

    4
    Rating, 4 out of 5 stars
    ·
    9 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • P

    Packt

    Winning at Sales

    Skills you'll gain: Sales Presentation, Sales Presentations, Sales Management, Sales Training, Sales, Selling Techniques, Sales Strategy, Account Management, Sales Territory Management, General Sales Practices, Account Strategy, Sales Process, Closing (Sales), Presentations, Showrooms, Oral Expression, Client Services, Prospecting and Qualification, Customer Acquisition Management, Employee Coaching

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Sales Methodologies Applicable to Enterprise Sales

    Skills you'll gain: Enterprise Sales, Consultative Selling, B2B Sales, Selling Techniques, Stakeholder Engagement, Consultative Approaches, Prospecting and Qualification, Sales Process, Stakeholder Management, Specialized Sales, Sales, Stakeholder Analysis, Sales Strategy, Sales Pipelines, Influencing

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    2

    28DIGITAL

    Standardisation & Technology

    Skills you'll gain: Technical Standard, Ethical Standards And Conduct, Data Ethics, Interoperability, Emerging Technologies, Common Core Standards, Information Privacy, Governance, Telecommunications, Artificial Intelligence

    4.5
    Rating, 4.5 out of 5 stars
    ·
    55 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    T

    The Expert Academy

    B2B Sales Foundations For Complex Deals

    Skills you'll gain: Consultative Selling, B2B Sales, Enterprise Sales, Negotiation, Matrix Management, Conflict Management, Sales Strategy, Persuasive Communication, Sales, Prospecting and Qualification, Stakeholder Engagement, Sales Management, Rapport Building, Professional Development, Communication, Stakeholder Communications, Psychology, Business Communication

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    L

    LearnQuest

    Foundations of Complex Sales Success

    Skills you'll gain: Sales Pipelines, Sales Enablement, Sales, Sales Process, Sales Strategy, Consultative Selling, Customer Relationship Management (CRM) Software, Stakeholder Engagement, Value Propositions, Rapport Building, Stakeholder Management, Customer Relationship Management, Stakeholder Analysis, Data-Driven Decision-Making, Cross-Channel Marketing, Relationship Building, Communication Strategies, Personalized Service

    Intermediate · Course · 1 - 4 Weeks

1…345346347…524

In summary, here are 10 of our most popular marketing strategy courses

  • GenAI for Legal Ethics and Practicality: Coursera
  • Multi-Event Facility Enterprises & Management: The State University of New York
  • Network Externalities, Platform Markets and Sharing: IE Business School
  • 2026 Negotiation Skills So Strong That You Beat ChatGPT: Alex Genadinik
  • إلهام الأفراد وتحفيزهم: University of Michigan
  • Secure AI: Red-Teaming & Safety Filters: Coursera
  • Wireshark for Security: Detect Network Anomalies: Coursera
  • Winning at Sales: Packt
  • Sales Methodologies Applicable to Enterprise Sales: Coursera
  • Standardisation & Technology: 28DIGITAL

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok