• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Empathy, Data, and Risk

    Skills you'll gain: Data Visualization, Data Visualization Software, Empathy, Tableau Software, Data Presentation, Risk Analysis, Data-Driven Decision-Making, Data Analysis, Risk Management, Empathy & Emotional Intelligence, Stakeholder Analysis, Business Risk Management, Human Centered Design, Decision Making, User Research, Risk Control, Behavioral Economics, Diversity and Inclusion, Psychology

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    RiskWise: Insurance and Your Financial Future

    Skills you'll gain: Insurance, Insurance Policies, Risk Management, Wealth Management, Risk Management Framework, Financial Planning, Risk Mitigation, Economics, Risk Analysis, Finance, Human Capital, Case Studies

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Level Up: Advanced SQL for Data Engineering

    Skills you'll gain: Star Schema, Data Infrastructure, Data Governance, Data Modeling, Data Strategy, Data Architecture, Data Migration, Cloud Management, Database Design, Correlation Analysis, Stored Procedure, Data Pipelines, Infrastructure as Code (IaC), Data Validation, Disaster Recovery, Role-Based Access Control (RBAC), Compliance Auditing, CI/CD, Resource Management, Performance Management

    Advanced · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Preview
    Preview
    T

    Technical University of Munich (TUM)

    Advanced Lean Production & Continuous Improvement

    Skills you'll gain: Lean Manufacturing, Quality Improvement, Production Schedule, Production Process, Kaizen Methodology, Quality Management, Production Management, Production Line, Manufacturing Operations, Continuous Improvement Process, Product Quality (QA/QC), Lean Methodologies, Lean Six Sigma, Process Improvement, Scheduling, Quality Control, Operational Efficiency, Process Analysis, Kanban Principles, Workflow Management

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    N

    Northeastern University

    UX Web Design: Build User-Centric Websites

    Skills you'll gain: User Research, UI/UX Research, User Experience, User Experience Design, Design Research, Logo Design, User Interface and User Experience (UI/UX) Design, User Centered Design, Persona (User Experience), Wireframing, UI/UX Strategy, Prototyping, Persona Development, Graphic and Visual Design, Application Design

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    L

    LearnQuest

    Edge Computing Fundamentals

    Skills you'll gain: Cybersecurity, Network Security, Internet Of Things, Cyber Security Strategy, Infrastructure Security, Cyber Attacks, Communication Systems, Wireless Networks, Network Protocols, Network Architecture, Network Infrastructure, Hardware Architecture, Data Security, Digital Communications, Distributed Computing, Networking Hardware, Information Privacy, Automation

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    Applied Football Analytics - Looking at real-world cases

    Skills you'll gain: Data Synthesis, Data Integration, Interactive Data Visualization, Data Literacy, Data Storytelling, Analysis, Data Compilation, Case Studies, Business Analytics, Advanced Analytics, People Analytics, Analytical Skills, Strategic Decision-Making, Business Metrics, Forecasting, Media and Communications, Persuasive Communication, Databases, Database Design, Innovation

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Automatic Data Processing, Inc. (ADP)

    Creating an Engaging Candidate Experience

    Skills you'll gain: Full Cycle Recruitment, Recruitment, Recruitment Strategies, Talent Acquisition, Drive Engagement, Talent Recruitment, Brand Loyalty, Interviewing Skills, Customer Engagement, Branding, Brand Awareness, Customer experience improvement, Constructive Feedback, Customer experience strategy (CX), Customer Service, Customer Advocacy, Personalized Service, Rapport Building, Relationship Building

    4.3
    Rating, 4.3 out of 5 stars
    ·
    12 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    Product Owner Capstone

    Skills you'll gain: Product Management

    4.9
    Rating, 4.9 out of 5 stars
    ·
    8 reviews

    Advanced · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Crear un panel de inspiración para su marca con Canva

    Skills you'll gain: Canva (Software), Graphical Tools, Graphic and Visual Design Software, Creative Design, Branding, Visual Storytelling, Graphic and Visual Design, Graphic Design, Marketing Collateral, Shared Media, Brand Management, Account Management, Marketing Communications

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Instagram Monetization: Collaborate with Brands

    Skills you'll gain: Instagram, Paid media, Social Media Content, Content Strategy, Social Media Management, Content Marketing, Marketing Planning, Social Media Marketing, Brand Marketing, Business Planning, Brand Strategy, Social Media Strategy, Content Creation, Target Audience

    Beginner · Course · 1 - 4 Weeks

  • P

    Packt

    Hands-On Microsoft 365 and SharePoint Training

    Skills you'll gain: Microsoft 365, Microsoft Power Automate/Flow, Microsoft Power Platform, Case Studies, Content Management Systems, Process Design, Data Governance, Data Migration, Business Process Automation, Content Management, Microsoft Teams, Microsoft Office, Trend Analysis, Power Apps Component Framework, Strategic Thinking, AI Integrations, Strategic Planning, System Configuration, Compliance Management, Microsoft Copilot

    Intermediate · Course · 1 - 3 Months

1…344345346…524

In summary, here are 10 of our most popular marketing strategy courses

  • Empathy, Data, and Risk: University of Illinois Urbana-Champaign
  • RiskWise: Insurance and Your Financial Future: University of Illinois Urbana-Champaign
  • Level Up: Advanced SQL for Data Engineering: Coursera
  • Advanced Lean Production & Continuous Improvement: Technical University of Munich (TUM)
  • UX Web Design: Build User-Centric Websites: Northeastern University
  • Edge Computing Fundamentals: LearnQuest
  • Applied Football Analytics - Looking at real-world cases: Real Madrid Graduate School Universidad Europea
  • Creating an Engaging Candidate Experience: Automatic Data Processing, Inc. (ADP)
  • Product Owner Capstone: IBM
  • Crear un panel de inspiración para su marca con Canva: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok