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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • N

    Nikolai Schuler

    Microsoft Power BI Desktop - The Practical Bootcamp

    Skills you'll gain: Data Storytelling, Power BI, Interactive Data Visualization, Data Visualization, Advanced Analytics, Data Modeling, Data Transformation, Dashboard, Data Visualization Software, Data Manipulation, Data Analysis, Data Integration, Data Cleansing, Data Import/Export, Performance Tuning, Software Installation

    4.3
    Rating, 4.3 out of 5 stars
    ·
    24 reviews

    Beginner · Course · 1 - 3 Months

  • E

    EDUCBA

    Build A Data Warehouse in Azure

    Skills you'll gain: Azure Synapse Analytics, Data Warehousing, Power BI, Data Integration, Data Architecture, Data Visualization Software, Microsoft Azure, Apache Spark, Database Management, Data Pipelines, Performance Tuning, Data Processing, Data Security, Scalability

    4.9
    Rating, 4.9 out of 5 stars
    ·
    55 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Colorado Boulder

    Execution and Evaluation

    Skills you'll gain: Social Media Strategy, Social Media Campaigns, Social Media Marketing, Marketing Communications, Digital Media Strategy, Marketing Planning, Customer Insights, Content Performance Analysis, Driving engagement, Plan Execution, Earned Media, Content Creation, Content Strategy, Owned Media, Paid media, Goal Setting

    Intermediate · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Creating a Data Warehouse Through Joins and Unions

    Skills you'll gain: Data Warehousing, Data Integration, Database Administration, SQL, Relational Databases, Data Analysis, Exploratory Data Analysis, Google Analytics

    4
    Rating, 4 out of 5 stars
    ·
    8 reviews

    Beginner · Project · Less Than 2 Hours

  • F

    Fundação Instituto de Administração

    Engajamento, Conversão e o Consumidor

    Skills you'll gain: Marketing Analytics, Data Visualization, Sales Strategy, Marketing Strategies, Digital Media Strategy, Data Visualization Software, Customer Engagement, Analytics, Consumer Behaviour, Market Analysis, Regression Analysis, Statistical Analysis, Exploratory Data Analysis, Pandas (Python Package), Decision Tree Learning, Decision Making, Logistic Regression, Artificial Neural Networks

    Beginner · Course · 1 - 4 Weeks

  • P

    Packt

    Retrieval Augmented Generation

    Skills you'll gain: Retrieval-Augmented Generation, Large Language Modeling, LLM Application, Development Environment, Multimodal Prompts, Embeddings, Vector Databases, User Interface (UI), Generative AI, AI Workflows, AI Personalization, Prompt Engineering, Agentic systems, Data Visualization, Image Analysis, Application Development, Augmented Reality, Text Mining, Graph Theory, Query Languages

    4.3
    Rating, 4.3 out of 5 stars
    ·
    15 reviews

    Intermediate · Specialization · 3 - 6 Months

  • S

    Sungkyunkwan University

    Using R for Regression and Machine Learning in Investment

    Skills you'll gain: Regression Analysis, Predictive Analytics, Predictive Modeling, Investment Management, Risk Analysis, Investments, R Programming, Machine Learning, Statistical Analysis, Financial Analysis, Logistic Regression, Financial Data, Algorithms

    4.8
    Rating, 4.8 out of 5 stars
    ·
    6 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Créer du contenu pour les réseaux sociaux avec Piktochart

    Skills you'll gain: Instagram, Social Media Content, LinkedIn, Social Media, Facebook, Content Creation, Social Media Management, Social Media Marketing, User Accounts, Graphic Design, Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • G

    Google Cloud

    From Data to Insights with Google Cloud 日本語版

    Skills you'll gain: Google Cloud Platform, Big Data, SQL, Dashboard, Applied Machine Learning, Data Visualization, Data Transformation, Data Visualization Software, Data Cleansing, Machine Learning, Data Access, Data Preprocessing, Data Processing, Analytics, Data Analysis, Predictive Modeling, Exploratory Data Analysis, Data Quality, Data Sharing, Database Systems

    4.5
    Rating, 4.5 out of 5 stars
    ·
    13 reviews

    Beginner · Specialization · 3 - 6 Months

  • U

    University of Colorado Boulder

    Regression Analysis

    Skills you'll gain: Regression Analysis, Supervised Learning, Model Evaluation, Logistic Regression, Statistical Analysis, Data Analysis, Statistical Modeling, Predictive Modeling, Machine Learning Methods, Feature Engineering, Data Preprocessing, Exploratory Data Analysis

    4.9
    Rating, 4.9 out of 5 stars
    ·
    10 reviews

    Intermediate · Course · 1 - 3 Months

  • A

    Amazon Web Services

    Planning a Machine Learning Project

    Skills you'll gain: Feasibility Studies, Business Analysis, Business Analytics, Decision Making, Strategic Decision-Making, Data-Driven Decision-Making, Machine Learning, Strategic Thinking, Business Leadership, Project Planning

    4.6
    Rating, 4.6 out of 5 stars
    ·
    20 reviews

    Mixed · Course · 1 - 4 Weeks

  • J

    Johns Hopkins University

    Big Data and Hadoop Foundations and Setup

    Skills you'll gain: Big Data, Apache Hadoop, Data Infrastructure, Data Processing, Analytics, Data Science, Distributed Computing, Linux, Software Installation, Scalability, System Configuration

    4.7
    Rating, 4.7 out of 5 stars
    ·
    6 reviews

    Intermediate · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Microsoft Power BI Desktop - The Practical Bootcamp: Nikolai Schuler
  • Build A Data Warehouse in Azure: EDUCBA
  • Execution and Evaluation: University of Colorado Boulder
  • Creating a Data Warehouse Through Joins and Unions: Google Cloud
  • Engajamento, Conversão e o Consumidor: Fundação Instituto de Administração
  • Retrieval Augmented Generation: Packt
  • Using R for Regression and Machine Learning in Investment: Sungkyunkwan University
  • Créer du contenu pour les réseaux sociaux avec Piktochart: Coursera
  • From Data to Insights with Google Cloud 日本語版: Google Cloud
  • Regression Analysis: University of Colorado Boulder

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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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