• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


More to explore:

Popular Marketing Strategy Courses and Certifications


  • Status: Preview
    Preview
    N

    Northeastern University

    Engaging in Enterprise Growth and Innovation

    Skills you'll gain: User Centered Design, Innovation, User Research, Digital Transformation, Platform As A Service (PaaS), Software As A Service, Design Thinking, Service Design, Solution Design, Business Strategy, Business Development, Case Studies, Health Technology, Competitive Analysis, Value Propositions, New Product Development, Product Strategy

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Agile Leadership Principles and Practices

    Skills you'll gain: Negotiation, Leadership, Organizational Leadership, Agile Project Management, Leadership and Management, Agile Methodology, Decision Making, Meeting Facilitation, Collaboration, Cross-Functional Team Leadership, Continuous Improvement Process, Cross-Functional Collaboration, Adaptability, Change Management, Organizational Change, Goal Setting

    4.7
    Rating, 4.7 out of 5 stars
    ·
    6 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Cómo crear plantillas para vender utilizando Canva

    Skills you'll gain: Canva (Software), Promotional Strategies, Developing Training Materials, Marketing Materials, Design Elements And Principles, Marketing Collateral, Promotional Materials, Product Promotion, Creative Design, Design, Graphic and Visual Design, Product Planning, Product Knowledge, Graphic Design, Selling Techniques, Sales

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free
    Free
    A

    Amazon Web Services

    Building a Machine Learning Ready Organization

    Skills you'll gain: Resource Allocation, Organizational Change, Business Leadership, Strategic Leadership, Business Transformation, AI Enablement, Organizational Strategy, Organizational Leadership, Data Strategy, Technology Strategies, Business Priorities, Strategic Decision-Making, Change Management, Performance Measurement, Performance Metric, Business Metrics

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    Università di Napoli Federico II

    Financial Intermediation

    Skills you'll gain: Financial Regulation, FinTech, Financial Systems, Banking, Financial Services, Commercial Banking, Financial Statements, Balance Sheet, Financial Market, Econometrics, Financial Analysis, Credit Risk, International Finance, Economics, Market Dynamics

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Cómo empezar con Facebook Creator Studio

    Skills you'll gain: Facebook, Social Media Management, Social Media Content, Social Media, Social Media Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Intereses del usuario típico en Facebook

    Skills you'll gain: Facebook, Target Audience, Social Media Marketing, Social Media, Customer Insights, Advertising, Digital Advertising, Marketing Analytics, Presentations

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    F

    Fundação Instituto de Administração

    Construção de Relacionamentos em Vendas Orientada a Dados

    Skills you'll gain: Sales Strategy, Sales, Customer Analysis, AI Personalization, Regression Analysis, Product Knowledge, Data Analysis, Predictive Analytics, Statistical Analysis, Business Metrics, Machine Learning Methods, Machine Learning, Classification Algorithms

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    C

    Coursera

    GenAI for IT Project Managers

    Skills you'll gain: IT Management, Technical Management, Risk Management, Project Management, Internal Communications, Data Ethics, Responsible AI, Generative AI, Case Studies, Innovation, Decision Making

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Erstelle Social Media Anzeigen in Canva

    Skills you'll gain: Canva (Software), Social Media Content, Social Media, Collaborative Software, Social Media Marketing, Video Editing, Instagram, Graphic Design, Advertising Campaigns, Animations, Design, Brand Awareness

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    S

    Salesforce

    Administración de clientes potenciales en Salesforce

    Skills you'll gain: Sales Development, Salesforce, Campaign Management, Lead Generation, Sales Pipelines, Sales Management, Sales Process, Customer Relationship Management (CRM) Software, Productivity Software, Data Import/Export, Email Automation, Marketing Management

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    P

    Pontificia Universidad Católica del Perú

    Proyecto Final de Fundamentos de UX y requisitos de software

    Skills you'll gain: Persona (User Experience), User Story, User Experience, Functional Requirement, UI/UX Research, Requirements Analysis, User Requirements Documents, Usability, System Requirements

    Beginner · Course · 1 - 4 Weeks

1…336337338…417

In summary, here are 10 of our most popular marketing strategy courses

  • Engaging in Enterprise Growth and Innovation: Northeastern University
  • Agile Leadership Principles and Practices: University of Maryland, College Park
  • Cómo crear plantillas para vender utilizando Canva: Coursera
  • Building a Machine Learning Ready Organization: Amazon Web Services
  • Financial Intermediation : Università di Napoli Federico II
  • Cómo empezar con Facebook Creator Studio: Coursera
  • Intereses del usuario típico en Facebook: Coursera
  • Construção de Relacionamentos em Vendas Orientada a Dados: Fundação Instituto de Administração
  • GenAI for IT Project Managers: Coursera
  • Erstelle Social Media Anzeigen in Canva: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok