Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Storyboarding, Video Production, Storytelling, Scripting, Content Creation, Writing and Editing, AI Personalization
Beginner · Course · 1 - 4 Weeks

Northeastern University
Skills you'll gain: Data Mining, Exploratory Data Analysis, Model Evaluation, Dimensionality Reduction, Data Preprocessing, Data Cleansing, Data Transformation, Data-Driven Decision-Making, Predictive Analytics, Forecasting, Big Data, Data Analysis, Applied Machine Learning, Statistical Analysis, Classification Algorithms, Data Visualization Software, Unsupervised Learning, Regression Analysis
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Design, Graphic and Visual Design, Photography, Photo Editing, Photo/Video Production and Technology
Beginner · Course · 1 - 4 Weeks

Arizona State University
Skills you'll gain: Computational Thinking, Data Strategy, Small Data, Unstructured Data, Data Access, Data Literacy, Data Analysis, Data Integration, Data Management, Data-Driven Decision-Making, Data Collection
Beginner · Course · 1 - 3 Months

Packt
Skills you'll gain: Selling Techniques, Consultative Selling, Value Propositions, Business Strategies, Marketing Strategies, Thought Leadership, Branding, Client Services, Innovation, Target Audience, Intellectual Property, Communication, Content Creation
Intermediate · Course · 1 - 3 Months

Skills you'll gain: SQL, Database Management, Query Languages, Data Analysis, Performance Tuning, Data Manipulation
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Collaborative Software, Data Sharing
Beginner · Guided Project · Less Than 2 Hours
Universitat Autònoma de Barcelona
Skills you'll gain: Research Design, Experimentation, Research Reports, Research, Scientific Methods, Design Research, Usability Testing, Research Methodologies, UI/UX Research, Data Analysis, Report Writing, Data Ethics, User Research, Usability, Data Collection, Psychology
Beginner · Course · 1 - 4 Weeks
Skills you'll gain: AI Enablement, Business Leadership, Strategic Leadership, Data Ethics, Strategic Decision-Making, Responsible AI, Predictive Analytics, Business Strategy, Business Intelligence, Artificial Intelligence, Technical Communication, Culture Transformation, Risk Management, Ethical Standards And Conduct, Communication
Beginner · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Sampling (Statistics), Estimation, Risk Analysis, Statistical Methods, Statistical Software, Return On Investment, Statistical Analysis, Sample Size Determination, R (Software), Data Analysis, Business Risk Management, Probability & Statistics, Statistical Inference, Project Estimation, Business Analysis
Build toward a degree
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Regression Analysis, Time Series Analysis and Forecasting, Forecasting, People Analytics, Trend Analysis, Microsoft Excel, Statistical Modeling, Correlation Analysis, Predictive Analytics, Statistical Analysis, Data Analysis Software, Analytical Skills, Probability & Statistics, Graphing, Climate Change Adaptation, Data Manipulation
Mixed · Course · 1 - 3 Months
University of Michigan
Skills you'll gain: Data Quality, Data Integrity, Data Validation, Data Governance, Quality Assurance, Data Collection, Data Strategy, Data Preprocessing, Data Analysis, Verification And Validation, Design Strategies, Sampling (Statistics)
Beginner · Course · 1 - 4 Weeks