Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Google Cloud
Skills you'll gain: Looker (Software), Ad Hoc Reporting, Ad Hoc Analysis, Data Analysis, Exploratory Data Analysis, Database Application
Beginner · Project · Less Than 2 Hours
Skills you'll gain: Responsible AI, Employee Engagement, Driving engagement, Drive Engagement, HR Tech, People Analytics, AI Personalization, AI Enablement, Generative AI Agents, Employee Surveys, Human Resource Strategy, Data Ethics, Real Time Data, User Feedback, Data-Driven Decision-Making, Analysis
Intermediate · Course · 1 - 4 Weeks

University of Michigan
Skills you'll gain: Marketing Strategies, Public Health and Disease Prevention, Public Health, Strategic Marketing, Substance Abuse, Business Ethics, Social Impact, Law, Regulation, and Compliance, Preventative Care, Socioeconomics, Higher Education, Online Advertising, Ethical Standards And Conduct, Regulatory Compliance, Mitigation, FinTech, Mental and Behavioral Health, Behavioral Health, Analytics, Governance
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: People Analytics, Workday (Software), Registration, Business Process, Workflow Management, Business Reporting, Management Reporting, Process Management, Data Maintenance, Data Entry, Dashboard, Information Architecture, Information Management, Business Analytics, Report Writing, No-Code Development, Enterprise Resource Planning
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Visualization, Data Presentation, Data Storytelling, Pandas (Python Package), Data Analysis, Data-Driven Decision-Making, Exploratory Data Analysis, Analytical Skills, Business Analysis, Data Wrangling, Strategic Decision-Making, Case Studies, Data Manipulation, Data Cleansing, Python Programming, Data Import/Export, Promotional Strategies
Beginner · Guided Project · Less Than 2 Hours

Duke University
Skills you'll gain: Business Metrics, Digital Analysis, Analytics, Business Analytics, Performance Measurement, Performance Metric, Marketing Analytics, Big Data, Business Analysis, Key Performance Indicators (KPIs), Data Analysis, Web Analytics, Digital Transformation, Case Studies, Data-Driven Decision-Making, Data Literacy, Culture Transformation
Mixed · Course · 1 - 3 Months
Johns Hopkins University
Skills you'll gain: Epidemiology, Health Disparities, Spatial Data Analysis, Data Visualization, Data Presentation, Public Health, Public Health and Disease Prevention, Health Policy, Data Analysis, Biostatistics, Geospatial Information and Technology, Geospatial Mapping, Analytics, Statistical Analysis, Exploratory Data Analysis, Anomaly Detection, Infectious Diseases, Risk Analysis, Statistical Methods, Microsoft Excel
Intermediate · Course · 1 - 4 Weeks

University of Illinois Urbana-Champaign
Skills you'll gain: Biotechnology, Food and Beverage, Sustainable Technologies, Biological Engineering, Scalability, Sustainable Systems, Process Engineering, Product Development, Production Process, Market Opportunities, Innovation, Market Trend, Market Analysis, Microbiology, Workforce Development, Capacity Planning
Beginner · Course · 1 - 4 Weeks
Skills you'll gain: Credit Risk, Risk Modeling, Financial Analysis, Financial Statement Analysis, Financial Modeling, Financial Statements, Cash Flows, Portfolio Risk, Investments, Risk Analysis, Market Liquidity, Corporate Finance, Return On Investment, Business Valuation, Data Modeling, Performance Stress Testing, Case Studies, Excel Formulas, Business Analytics
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Marketing Analytics, Customer Analysis, Customer Insights, Marketing Effectiveness, Data-Driven Marketing, Marketing Budgets, Spreadsheet Software, Return On Investment, Customer Relationship Management, Customer Retention, Marketing Strategies, Target Audience, Data-Driven Decision-Making, Data Transformation, Growth Strategies
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: MLOps (Machine Learning Operations), Model Deployment, Model Training, Responsible AI, Power BI, Microsoft Azure, Image Analysis, Data Visualization Software, Data Presentation, Dashboard Creation, Machine Learning Methods, Machine Learning, Artificial Intelligence and Machine Learning (AI/ML), Health Equity, Medical Imaging, Predictive Analytics, Predictive Modeling, AI Workflows, Model Evaluation, Health Informatics
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Time Series Analysis and Forecasting, Exploratory Data Analysis, Model Evaluation, Feature Engineering, Data Preprocessing, Statistical Analysis, Forecasting, Regression Analysis, Python Programming, Data Analysis, Predictive Modeling, Data Science, Data Transformation
Intermediate · Course · 1 - 4 Weeks