• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • Status: Free Trial
    Free Trial
    P

    Politecnico di Milano

    Platform Thinking for the Metaverse

    Skills you'll gain: Business Modeling, Augmented and Virtual Reality (AR/VR), Innovation, Technology Strategies, Virtual Reality, Virtual Environment, Business Transformation, Augmented Reality, Emerging Technologies, Strategic Thinking, Business Strategies, Resource Utilization

    4.9
    Rating, 4.9 out of 5 stars
    Ā·
    13 reviews

    Beginner Ā· Course Ā· 1 - 3 Months

  • Status: Free
    Free
    G

    Goldman Sachs

    Fundamentos de la Financiación con Goldman Sachs 10,000 Women

    Skills you'll gain: Grant Applications, Entrepreneurial Finance, Entrepreneurship, Business Strategy, Financial Analysis, Financial Forecasting, Business Planning, Finance, Loans, Fundraising, Growth Strategies, Financial Management, Stakeholder Communications, Financial Planning, Mergers & Acquisitions, Cash Management

    4.8
    Rating, 4.8 out of 5 stars
    Ā·
    16 reviews

    Mixed Ā· Course Ā· 1 - 4 Weeks

  • Status: Preview
    Preview
    C

    Coursera

    Introduction to Wholesaling

    Skills you'll gain: Wholesaling, Target Market, Market Opportunities, Growth Strategies, Business Strategies, Business Development, Sales Strategy, New Business Development, Operational Efficiency, Business Operations, Operations Management, Operations, Business Modeling, Marketing, Loss Prevention, Asset Protection, Branding

    Intermediate Ā· Course Ā· 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Starweaver

    Business Process Outsourcing Strategies in Hospitality

    Skills you'll gain: Vendor Management, Hospitality Services, Hospitality, Hospitality Management, Vendor Relationship Management, Hospitality and Food Services, Performance Measurement, Hotel And Restaurant Management, Business Process, Business Process Management, Hotel Operations, Process Optimization, Creative Problem-Solving, Law, Regulation, and Compliance, Communication, Strategic Thinking, Risk Mitigation, Communication Strategies

    5
    Rating, 5 out of 5 stars
    Ā·
    9 reviews

    Beginner Ā· Course Ā· 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Create a buyer persona diagram for businesses with Creately

    Skills you'll gain: Diagram Design, Persona Development, User Accounts, Target Audience, Customer Analysis, Business Modeling, Graphic Design, Productivity Software, Market Analysis

    Beginner Ā· Guided Project Ā· Less Than 2 Hours

  • Status: Free
    Free
    C

    Coursera

    Create a Flyer Using Microsoft Word

    Skills you'll gain: Microsoft Office, Document Management

    4.9
    Rating, 4.9 out of 5 stars
    Ā·
    11 reviews

    Beginner Ā· Guided Project Ā· Less Than 2 Hours

  • Status: Free
    Free
    C

    Coursera

    Crea tu primer embudo de conversión y CRM con HubSpot

    Skills you'll gain: HubSpot CRM, Customer Relationship Management (CRM) Software, Revenue Forecasting, Customer Relationship Management, Sales Development, Sales Management, Revenue Management, Sales Strategy, Customer Communications Management, Conversion Funnel Analysis

    4.4
    Rating, 4.4 out of 5 stars
    Ā·
    11 reviews

    Beginner Ā· Guided Project Ā· Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Lead Scoring and Identification

    Skills you'll gain: Prompt Engineering, Responsible AI, Lead Generation, Data Ethics, Google Gemini, Prospecting and Qualification, Marketing Automation, Sales Process, Generative AI, AI Enablement, Sales Enablement, OpenAI, ChatGPT, Workflow Management, Data-Driven Decision-Making

    Beginner Ā· Course Ā· 1 - 4 Weeks

  • Status: Preview
    Preview
    S

    Starweaver

    Effective Corporate Communication: Principles & Evolution

    Skills you'll gain: Corporate Communications, Internal Communications, Strategic Communication, Media Relations, Stakeholder Communications, Stakeholder Engagement, Intercultural Competence, Public Relations, Cultural Diversity, Communication Strategies, Business Ethics, Crisis Management, Cultural Sensitivity, Ethical Standards And Conduct, Digital Communications, Drive Engagement, Employee Engagement, Branding

    4.6
    Rating, 4.6 out of 5 stars
    Ā·
    34 reviews

    Beginner Ā· Course Ā· 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Generative AI Leader

    Skills you'll gain: Responsible AI, Prompt Engineering, Generative AI Agents, Google Gemini, Gemini, Retrieval-Augmented Generation, Generative AI, Google Cloud Platform, AI Enablement, Customer experience improvement, Data Ethics, Generative Model Architectures, Google Workspace, Agentic Workflows, AI Orchestration, AI Product Strategy, Agentic systems, Artificial Intelligence, Cloud Computing, Collaboration

    Beginner Ā· Specialization Ā· 3 - 6 Months

  • Status: Free
    Free
    C

    Coursera

    Как ŃŠæŠ»Š°Š½ŠøŃ€Š¾Š²Š°Ń‚ŃŒ ŠŗŠ°Š»ŠµŠ½Š“Š°Ń€ŃŒ контента ŠøŃŠæŠ¾Š»ŃŒŠ·ŃƒŃ Trello

    Skills you'll gain: Content Scheduling, Calendar Management, Organizational Skills, Content Management, Workflow Management, Scheduling, Project Management Software, Process Optimization, Collaborative Software, Social Media Marketing

    Beginner Ā· Guided Project Ā· Less Than 2 Hours

  • Status: Preview
    Preview
    F

    Fundação Instituto de Administração

    HƔbitos do Consumidor

    Skills you'll gain: Consumer Behaviour, Target Market, Strategic Marketing, Marketing Psychology, Marketing Strategies, Habit Formation, Customer Retention, Customer Analysis, Marketing, Customer Insights, Target Audience, Decision Making, Market Analysis, Culture, Social Sciences

    Beginner Ā· Course Ā· 1 - 4 Weeks

1…330331332…524

In summary, here are 10 of our most popular marketing strategy courses

  • Platform Thinking for the Metaverse:Ā Politecnico di Milano
  • Fundamentos de la Financiación con Goldman Sachs 10,000 Women:Ā Goldman Sachs
  • Introduction to Wholesaling:Ā Coursera
  • Business Process Outsourcing Strategies in Hospitality:Ā Starweaver
  • Create a buyer persona diagram for businesses with Creately:Ā Coursera
  • Create a Flyer Using Microsoft Word:Ā Coursera
  • Crea tu primer embudo de conversión y CRM con HubSpot:Ā Coursera
  • GenAI for Lead Scoring and Identification:Ā Coursera
  • Effective Corporate Communication: Principles & Evolution:Ā Starweaver
  • Generative AI Leader:Ā Google Cloud

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrackĀ® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
Ā© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok